35 Must-Have Digital Marketing Tools To Grow Your Business (2022 Update) 

In recent years, marketing has undergone significant transformations, with a significant shift to digital platforms. Many digital marketing tools have been developed to help marketers and brands spread their messages online.

If you’re building a business, you’re probably looking for ways to get a leg up on the competition. You’ll need a solid marketing strategy and access to the best online marketing tools to do so.

To help you succeed in all your online marketing strategies, we’ve compiled a list of the most appropriate and essential digital marketing tools to grow your business and to make their digital marketing tasks easy, manageable as well as productive.

The combination of smart and modern tools will help you produce the best outcome with the least effort.

Why are digital marketing tools important for your business?

Neglecting the benefits of advanced marketing tools means your company is falling behind the competition in the market. 

By using digital marketing tools, you can effectively reach out to a larger and more relevant audience, understand consumer behaviour, able to optimise your site and social presence in the best effective way, get desired conversions, analytics to help you get accurate data with appropriate suggestions and much more benefits 

Online marketing tools help you to conduct international marketing and build brand loyalty throughout the world. 

So without further ado, let’s dig into each digital marketing field and the best-suited tools for them.

(SEO) Search Engine Optimization tools

Search engine optimization is technically a set of marketing tools in itself. It helps you to research and weigh various contributing factors to achieve the top possible ranking on the search results page.

With the help of search engine optimization, make sure that when your potential audience searches for your brand, products or services, they must find your site on the first page of SERP (search engine result page). 

And to make it possible for a long time, you must use modern and efficient tools which are specially designed for optimizing SEO activities. 

Here are the most useful Search Engine Optimization tools:

• Ahrefs 
• Ubersuggest 
• MozBar 
• Google search console
• Seoptimer 

Ahrefs

Ahrefs provides a set of search engine optimization tools that make it easier to optimise your website for your specific marketing needs. It’s primarily used to check backlinks, and it’s one of the most popular digital marketing tools on the market thanks to its large data index.

It provides you with detailed and in-depth SEO data that you need for making strategic decisions and when it comes to backlink analysis then it is a go-to tool. 

Ahrefs data also helps you to plan the content strategy. It simply rocks your SEO activities and reveals tons of new marketing opportunities in just a few clicks.

Ahrefs mainly help you to- 

• Analyzing the search traffic estimation

• Analyzing website’s link profiles

• Lets you check any URL’s top organic keywords

• Give you a proper analysis for keyword clicks

• Help you to analyse the competitors in all growth factors

• Help you to do keyword research for 10 search engines

• Assist you with keyword ranking alerts

• Provide proper data for backlinks and outbound links performance

• You can analyse the content gap at the page level to optimize content relevancy. 

• Help you to examine the history search engine result page and rankings. 

Much more SEO benefits you can take with the help of ahrefs but it will only be possible when you try it.

Ubersuggest 

Ubersuggest, as a top SEO tool, lets you simply navigate and find the data you want. Just by entering the root keyword or domain, you can do thorough research.  

It allows you to review overall SEO insights and strategies that are working for others so that you can embrace them, enhance them, and gain an edge.

This SEO tool will help you in:

• Providing the appropriate overview for a domain you enter, 

• Help you examine the popular organic keyword phrases that your competitors use

• Help you to check what percentage of the searches are done by males or females and the average age range of a searcher.

• Give proper short-tail and long-tail keyword ideas with its volume, competition, seasonal trends etc

• Get content ideas that are getting the most backlinks and social shares 

• Help you to report what portion of keywords get clicks, SEO results, ads, or results for no clicks as per mobile and desktop

• Provide an accurate database for traffics, keywords, ad other SEO factors

• Help you to create an action plan for improving your link profiles that impact the most in rankings

MozBar –

As a renowned SEO tool, it helps you to analyse major SEO elements through which you can make sure how your website is performing and what issues you need to fix.

• Help you to examine the appropriate domain and page authority which you can use as a relative metric in comparison to your competitors’ websites 

• You can see the number of backlinks for sites as you search

• You can see sorts of links on a page that are followed and nofollowed, internal and external, and can view meta tags also

• Help you to track your site ranking, search visibility more accurately

• You can use CSV to upload bulk keywords with labels and locations tied to them

• You can dig into page elements and page optimization reports

• Moz allows you to track national and local searches.

• Help you to analyse featured snippets and other SERP features faster than ever.

Google search console –

It is also known as Google Webmaster. It is a free SEO tool using which you can get insights into your website’s analytics, performance & errors etc.

Here, you can easily analyse the reports of the Performance, Coverage, Experience, Enhancements of your website thoroughly and can improve the lacking sections in a better way

• You can analyse the great performing keywords through search queries

• Provide you report on the basis of 4 metrics- total clicks, total impressions, average CTR and average position through which you can track what users are doing on your website.

• You can easily track the ranking of each page of your site as per specific keywords

• Provide you with a coverage report that includes the number of pages indexed by google

• Here, you can submit the page URL that hasn’t yet been indexed by Google.

• You can see the mobile responsiveness of your site which is the most important SEO factor nowadays

• You can thoroughly analyse the internal and external links which are connected to your site 

• You can check penalty reviews if unknowingly you have violet the google guidelines regarding low-quality content, bought backlinks, sly redirects or keyword stuffing etc

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Seoptimer –

Seoptimer is a Reporting and Website Audit platform that can thoroughly review your website in less than 30 seconds. 

You can review the leading Search Engines factors and the factors related to usability such as mobile responsiveness, page load speed and much more

It is an all in one website which helps in deep research and analysis of every website properly

• It will provide you with a website audit result as per On-Page SEO, Links, Usability, Performance, and Social 

• It will provide the relevant recommendations which you need to focus on

• Provide a proper report for each on-page SEO factors

• Give all important information regarding keyword phrases and their consistency report

• Provide ranking reports as per location and search traffic

• You can access links information regarding backlinks, structure, friendly links and much more

• Provide you with the actual report for device usability as per mobile, tablet and desktop

• Give you all required SEO insights as per site performance

• Provide you with the actual details regarding your social presence for each social platform

Use these important tools to make your SEO journey incredible. I’m damn sure if you use these tools and improve the sections then no one can stop your website to rank on the top results. 

But guys, the sad thing is- if you do use these popular tools but are unable to implement then achieve the desired results that you actually want

(SMM) Social Media Marketing tools

Well, everybody knows about social media today and for digital marketers, social media platforms are the best place as these platforms let the marketers reach where their audiences are spending a large amount of valuable time

The following tools can help you to make your social media strategies marketing far better as today social media has become a prime place to build business relationships and to nurture leads.

Here are the most useful Social Media Marketing tools:

• HootSuite 
• Sprout Social
• Buffer 
• Buzzsumo 

Related Blog: Facebook Marketing Course Complete Guide

HootSuite

HootSuite is a social media management tool that helps you to plan, schedule, monitor, evaluate, syndicate social posts and much more 

• You can access and manage all social platforms such as Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, and all from one place instead of logging into each network at a time

• You can monitor conversions of different networks from a single dashboard with the help of its Streams feature 

• Hootsuite analytics feature helps you for analysing the in-depth social media performance and its reporting. 

• Cover all the key metrics regarding followers, posts, engagement, traffic, clicks by countries, and lots more

• It allows you to assign various tasks to different team members.

• You can easily schedule a date and time for uploading your content or posts according to a particular platform you want.

• The content Library feature assists you to set up pre-approved images and templates that can be used for social posting later.

Contact Marketing Fundas for incredible social media marketing services in Delhi and increase brand awareness, generate quality leads, and boost conversion rates and sales in an efficient way.

Sprout Social

Sprout Social acts as the most advanced control centre for any business or brand looking to convert its social presence into actual results. 

It helps to organize the content calendar, to publish and schedule content and other assets under one roof

• You can design and create posts tailored to each social platform with the help of the Schedule + Duplicate feature

• You will receive important notifications regarding the post-failure which can occur sometimes because of temporary server errors or formatting issues

• You can install its extension to share a link any time you find interesting content or you want to schedule directly from your browser

• You can respond to incoming comments for the ad campaigns posts you create for Facebook and Instagram.

• You can build your brand keywords to engage and reach your target audience more effectively

• With the help of the ViralPost algorithm of Sprout, you will get to know the right time to post on platforms

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Buffer

Buffer supports all the major social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Reddit and Google +

• You can easily clip and queue awesome-looking images and favourite bits of text whenever you find them and want to keep them for later 

• With the help of Advanced stats, you can track and compare your most important metrics such as comparison between engagement and follower stats for any social platform you want

• You can install the chrome extension of buffer to add articles and interesting content from the web to your Buffer queue to share later

• With the help of built-in analytics, you can track the all-important engagement metrics like shares, comments, clicks, and favourites.

• You can easily integrate buffer with the apps you use the most

• Access analytics to track the performance of your content

• You can schedule a post or content you want and can reply to a post from the buffer itself 

Buzzsumo

Research is a significant part for any field of marketing. If you want to do the best and leave your competitors behind then you must understand what and how they’re doing. 

Buzzsumo is a research tool that informs you how your content is performing and who is spreading the word.

• Help you to find content that is most shared on social media platforms.

• Give you notification alerts based on a brand name, keywords, links, domain etc.

• Assist you to search for influencers related to particular topics or niches.

• Use Buzzsumo to find keywords and trending topics in which your audience are most interested and can search for content ideas based on what’s performing well.

• Help you to gather and compare social data of competitors and benchmark progress in the social sphere.

• You can easily analyze the performance of hashtags and identify popular or trending hashtags for your content.

• Provides features for organizing, filtering, and tagging content.

• Help you to monitor competitors and to do an analysis based on their content and keywords.

Email marketing tools

As we all know email marketing is the topmost way to nurture leads and increase the brand’s goodwill. Email represents the most scalable, tried-and-tested marketing channel used by modern companies. 

Today the business that understands the power of email marketing can stand out from the competition with only a little and smart effort.

Let’s look at some smart and modern tools that can help you to organise and turn your leads into the final customers.

Here are the most useful email marketing tools:

• Mailchimp 
• SendGrid 
• Lemlist 
• Sendinblue 

Mailchimp

Mailchimp is one of the most popular and smart email marketing tools that assist you to make your email marketing successful and turn your lead into a loyal and final customer. 

It is one of the most effective digital marketing tools for improving campaigns and tracking traffic. Furthermore, the platform allows for multiple integrations with various SaaS providers.

By using Mailchimp, you will get the following benefits:

• Mailchimp help you to create advance emails that ease you reach your audience and build your brand in a better way

• Publish organic social posts and ads to reach the audience where they are spending their valuable time

• With the great landing page, it drives people to join your list or buy your products or services with a clear call to action.

• Help you to easily design and send postcards 

• Assist you to understand audience data clearly

• Mailchimp digital ads help you to find new followers for your brand or retarget people who visited your site.

• Mailchimp built-in analytics tools help you to analyse the report in an advanced manner

• Helps you to customize signup forms to match your brand

• Pre-built marketing automation features help to focus on strategy, re-engagement and follow up with the people who matter to you.

• You can easily design your content with campaign templates, content studio and subject line helper

SendGrid

SendGrid is a suite of email marketing services. It is a platform that offers flexible design options with drag-and-drop editing, visual, in-depth deliverability, performance analytics and much more

• SendGrid helps in managing companies transactional emails

• It also manages feedback loops, ISP monitoring, domain keys, and sender policy framework.
• Help you to manage sign-up confirmations, email newsletters, and shipping notifications. 

• It assists you to track email opens, unsubscribes, spam reports, and bounces etc

Lemlist 

Lemlist is a unique email marketing tool as this platform is primarily focused on deliverability and help you to analyse the best times to send your email messages to get more and more opens and clicks and to optimize your existing campaigns as well. 

• It provides compelling email personalization features that let you send customized emails through the mail merge option to heighten your cold emailing outreach.

• It helps you to automate follow-ups and create personalized email sequences for the marketing campaigns you create

• Lemlist lets you use custom tracking domains for your email campaigns so that you can expand your bulk email deliverability

Sendinblue

Sendinblue is an all in one email marketing platform that helps small businesses to grow and to get the right marketing and sales tools to build stronger relationships with the potential customers 

• Sendinblue lets you create emails with our drag-and-drop builder or you can use the pre-designed templates that are impactful and relevant and can save your precious time

• You can easily engage with your target audience by segmenting them effectively 

• Can also improve your conversions rates by targeting a smaller segment of your contacts to arrange content that they exactly need.

• Use automation feature for repetitive tasks to reach the right person at the right time without delay to make your email campaigns more efficient

• It helps you to monitor the performance of your campaign. You can dig deeper into the insights to make smart and best decisions for future campaigns.

• Send the great version of your email campaign, every time with the help of the in-build A/B testing feature that leads to higher open rates and more conversions

Get 100% result-oriented services from the top digital marketing company in Delhi.

Content marketing tools 

We all know this fact- Content is a king! Therefore you need to focus on the trendy and relevant content you are creating or posting either on your website, ad content or on any social sites

Content marketing is a form of marketing that basically focuses on researching, creating, publishing, and distributing valuable and relevant content online for a targeted audience or group and to make it work effectively, you must use the following tools.

Here are the most useful content marketing tools: 

• Google Trends
• Google Keyword Planner
• Hubspot
• Coschedule

Recommended Blog: What is Blogging A Complete Guide For Business (2022 Update): Beginners to Advanced Level

Google Trends

As I have already mentioned above, researching is a part of content marketing and to do it properly we must keep an eye on what’s trending or what’s not. Google Trends is something you won’t find in any other digital marketing tool. 

It provides access to largely unfiltered actual search queries made to Google.

• You can easily find real-time relevant and fresh topics for your content for any type of platform. 

• You can extract real keyword trends that are accurate and useful for creating keyword strategies for posting content on social platforms, promoting websites etc. 

• Help you to create an effective calendar, schedule your posts, release the right piece of content at the right time in order to get the maximum impact. 

• You can track and analyze your competitor’s performance to make the best decisions for which areas you need to work harder to improve your brand’s visibility and reputation. 

• It has the power to search for isolated shopping trends where you will be able to identify the users’ purchasing intents

Google Keyword Planner

Wouldn’t it be nice if you get the best keyword ideas for your content creation and marketing without spending money on an expensive keyword tool then Yes! Google Keyword Planner, a free keyword research tool can help you in that.

• You can generate different keyword ideas for your new content 

• It provides the average monthly searches for the keywords that you select

• Export a relevant keywords list to a CSV file 

• You can easily check out what keywords are related to particular pages 

• Analyse the best bid estimation to make an effective strategy

• You can easily narrow down the keyword list to the one you really want.

• Provides useful insights regarding phrases and keyword volume for the particular time duration

Hubspot

Successful content creation – means content that satisfies prospective buyers and can turn them into loyal and final customers. In that case, HubSpot CRM is a highly-recommended option. 

Customer relation management is at the heart of HubSpot and it basically helps you to maintain strong relationships with your customers. 

And you know to create marvellous content, it is necessary to connect with the audience to understand them deeply whom you want to reach 

• HubSpot assists you to record sales calls, scheduling tasks, sending emails, and assigning tasks to team members. 

• It will help you in tracking emails, prospects, scheduling meetings and live chat. 

• You can easily integrate Gmail and outlook and you can use email templates to prepare an email and communicate with leads effectively. 

• You will get a customized dashboard to view your entire buyer response. 

• Provide landing pages and forms to help you capture new leads. 

• Gmail and Outlook integration, along with email templates, make it simple to email and interact with prospects.

• Give you real-time email metrics which include open rates and click-through rates and much more crucial information. 

• Hubspot lets you create a perfect segmentation list including lead score, page view, interactions with emails, form fills, last activity or any of the pieces of information that is on your contact records. Coschedule

Coschedule

CoSchedule is a compact platform for planning, managing, and implementing all things related to content marketing. 

Its drag-and-drop calendar interface makes it easy to collaborate and organize all your tasks under one roof.

• You can efficiently collaborate with your team, plan projects, and can keep your content organized within a single dashboard.

• CoSchedule lets you convert files into WordPress posts, create and schedule social media campaigns, and much more in one place. 

• You can use custom colours, labelling, drag + drop and add text and other formatting features to categorize, prioritize, organize and emphasize the content you care about. 

• Can easily integrate with your favourite tools such as MailChimp, Google Docs, Google Analytics, Evernote, and Zapier. 

• It offers social media publishing features like Best Time Scheduling and Social Automation to strengthen a powerful social presence with less effort.

(SEM) Search Engine Marketing tools

Search Engine Marketing is often known as Paid marketing or pay-per-click marketing (PPC). One of the best techniques to grow and promote your brand, product or services in this competitive market in an efficient way. And to do this perfectly, you need great tools which can help you to perform this.

Here are the most useful Search Engine Marketing tools: 

• Google ads
• Semrush
• Facebook Ads Manager

Google ads

Google is a leading platform today. Yes, there are other search engines as well which provide ad features for paid marketing but not in comparison to Google. 

It can be used for almost any type of business, whether small, medium, or large. While many marketers believe Google Ads is costlier, it is one of the most powerful digital marketing tools available, and it is capable of advancing your business to new heights. 

It provides numerous best features to make your search engine marketing top-level. It is a must-have online marketing tool for every marketer. 

• You can easily target a specific group of audience you want to reach by targeting a specific age range, location, language, device, interests and much more options. 

• You can select keywords, words and phrases which your potential customers are searching for. 

• You can easily track the performance of multiple campaigns you run. 

• It is faster than search engine optimization when it comes to increasing traffic. 

• You can download Ad gallery’s best ad themes and can copy them to other campaigns. 

• It provides good suggestions when you are confused in choosing ad type. 

• By using the feature of ad scheduling, you can start and stop the campaigns you want without keeping an eye on them all the time. 

• It guides you for various bid settings and strategies to make your campaign successful at a reasonable cost. 

Semrush

Semrush offers many solutions regarding PPC advertising, CRM, researching keywords, site audit reports and much more features. According to their official website, Semrush is used by 7 million marketing professionals as a digital marketing tool. The tool has received numerous awards for being the best SEO software.

The tool is simple to use; all you have to do is find your keyword strategies, implement them, and start tracking them. The trial version of the tool is free, but after seven days, the user can upgrade to a paid plan.

This tool is beneficial for both field SEM as well as SEO

• It helps you to identify the paid ads competitors and how they are performing. 

• You can see the top keywords, texts and banners your competitors are using. 

• It helps you to discover the best and biggest publishers in your niche so that you can analyze their strategies. 

• You can get the best chances to skyrocket your ROI with the help of suggestions provide from time to time on each step by Semrush

• You can design, monitor and optimize your Google Ads campaigns easily

• It suggests conflicting keywords that you can remove to save your money

• You can easily and quickly measure the PPC spends, keywords and traffic volume of each campaign

• Gain perfect insights and track records from the SERP feature for featured snippets, Shopping ads, low-performing ads and much more to optimize it.

Facebook Ads Manager

Facebook Ads Manager is an advertising tool that lets you run ad campaigns on both the popular social media platforms Facebook as well as Instagram. 

You can easily run ads in the videos, Stories section, post section, etc. Just like Google ads, it is a free tool and allows you to run ads on a bidding system.

• You can select numerous advertising objective which fits your business goals perfectly whether you want to increase traffic, engagement, conversions or any objective

• Define your target audience smartly with help of ad detailed targeting feature. 

• You can select a daily or lifetime ad budget for your ad campaigns 

• Get real-time insights for each campaign you create

• It provides the feature of manual and automatic placement which you can use to make your ad campaign successful

• By enabling the option of campaign budget optimization, Facebook takes the responsibility to optimize the ad budget for each campaign you create to make it more productive

• The dynamic creative option uses ad elements like images, text, videos and combines them in excellent ways for your audiences.

Analytics & Reporting Tools

No doubt this field is the heart of digital marketing and as we all know how it is crucial to analyse and optimize the metrics of digital activities we perform day to day to heighten the growth of our business or brand. 

Therefore, the tools that provide accurate data with appropriate suggestions to improve it is a must-have tool for Analysts. 

Here are the most useful analytics & reporting tools:

• Google Analytics
• YouTube Studio
• Mixpanel

Google Analytics

https://analytics.google.com/

Google Analytics is a powerful digital marketing tool that can assist you with a variety of marketing decisions, including major matrices for deep audience analysis, website traffic, site errors, consumer behaviour, conversions, and much more.

You can easily keep track of your e-commerce business and set goals to help you stay on track.

• It helps you to understand your website and app users to evaluate the performance of your content, products, marketing, and much more.

• Analytics is built to work with Google advertising and its insights help to reach the right customers at the right time and the right place.

• Provides you with advanced funnel analysis and segmentation

• It helps you to properly track your campaigns and cuts out the guesswork about results.

• It allows you to view each action that visitors take as they explored your website, including backtracks.

• Its custom reports permit you to slice your data exactly how you require it.

• Provides tons of important insights information for page timing, keyword analysis, mobile performance and more

YouTube Studio

If you create and share content on Youtube then this tool is especially for you as it will assist you to analyze all the required metric data regarding how your channel is performing, its revenue growth, and how your viewers are responding to your videos

• You can track the amount of watch time your videos have earned and with the help of that, you can rank and group the videos by styles, lengths and themes to determine your most engaging types of videos.

• Give you proper insights of Average Percentage Viewed and its duration

• It will show you the percentage of audience retention which disclose your future video strategy and growth

• Feature of re-watches shows you the number of times viewers re-watch certain parts of your video.

• Data regarding Subscriber’s Growth, Keywords, Sources of Traffic 

• Proper insights regarding the audience engagement including likes comments, shares, CTR, rewatch, bounce and dislikes

• Provide you with the report analysis of the playlist engagement, Unique viewers

• With the help of a demographics report, you can categorize audience groups as per age, gender, and geography to name a few

Mixpanel

Mixpanel is an analytics tool that lets you deeply understand how your audience behaves for your product or app through mobile or desktop devices. 

By using this tool, you can track your users’ journeys and it will how you improve your funnels and sales process.

• Helps you to measure your audience engagement rate through the life cycle of your product and site.
• Help you to enhance your content copy and product through regular A/B testing.
• Provide you with an impactful report which helps you to measure the success of your launches
• Lets you easily transform your data by using Custom Properties

Now, at last, have come up with those fields which play an integral function in each digital marketing area that is- Content Writing, Graphic Designing and Video Editing 

Content Writing Tools

Without content there is nothing and as a content writer, one needs to provide top-notch quality content and with consistency, a perfect action plan to create outstanding content that can drive informative value to the target audience and which can convert them into potential customers.

Here are the most useful content writing tools: 

• Google Docs
• Grammarly
• Google Scholar
• Duplichecker

Google Docs

• It is a web-based word processor that lets you create, save, and edit files online.
• It is easy to use, 24/7accessible, and you can collaborate with your team members anytime.
• You can share the file with other users and can invite them to suggest, view and edit the file.
• Its mobile-friendly application lets you write or edit, share the data even if you do not have access to desktop
• Its auto-save feature lets you always be assured that you never lose your content work 
• It provides great formatting options and import and export facility

Grammarly

• Provides the facility to correct grammatical errors and also alerts you if your content is not engaging enough for your audience

• Show you the readability score through which you can enhance the user experience

• By installing its chrome extension you can integrate google docs to make your content perfect all the time

• Provides you numerous synonyms for words to make the content marvellous 

• Show you the overall content performance score

• It also facilitates you will different English languages such as American, British, Canadian, and Australian English

• Allows you to set goals that include audience, formality, tone, domain and intent

• You can access Grammarly just like google doc anywhere anytime

• Give relevant suggestions regarding the correctness, clarity, punctuations, and various advanced settings 

Google Scholar

• It is a free research tool for content writers who need to research before creating content

• You can search across numerous sources like theory, essays, catalogues, abstracts from development societies, intellectual publishers, universities, and several other websites to get appropriate data

• You can organize and filter the search by topics, types, authors, etc.

• You can search for all scholarly journals, books, and full text of articles, citations, and publications 

Duplichecker

• It is free plagiarism checker software available 24/7

• It lets you identify the same content from over more than millions of content types that already exist on the internet

• Helps content writers to download the plagiarism report as proof to show if needed

• It shows both plagiarisms as well as unique content percentage

• It helps you to detect copied content easily in under 30 seconds

• With the help of this tool, you can modify the content to make it a unique one

Video Editing and Marketing Tools

To showcase your products from every angle and for other forms of video styles for your brand, you must have great video editing software or tools. 

As we all know, videos are more engaging than photographs alone. 

Here are the most useful video editing and marketing tools:

• Lightworks
• OpenShot
• TubeBuddy

Lightworks (For video editing)

• Lightwork offers a suite of original and licensed stock videos and music clips which lets you give a polished look to any video.

• It is a simple and easy to use tool which also offers a collection of detailed video tutorials to learn Linux video editing skills

• You can easily give access to your team members for editing and suggesting

• Feature of speed optimization lets you edit while importing new content

• It also supports a wide range of video formats

• Help you to sync clips from multiple cameras with the Multicam editing feature

• Provides high-quality easy trim feature for fast video editing

• You can easily export your edited and polished videos to YouTube, Vimeo, Facebook, Instagram, and other platforms.

OpenShot (For video editing)

• Openshot is an easy and free video editing software for intermediate editors

• It offers great features including clip resizing, trimming, audio editing, credit scrolling, scaling, time mapping, rotation, frame stepping, snapping, real-time preview and more 

• Offer best digital video effects which include brightness, greyscale, gamma, hue, and chroma key compositing for green-screen effects

• The function of key-frame animation assists you to create powerful animated videos

• You can easily add videos, audio, or image files thorough Drag-and-drop

TubeBuddy (For video marketing)

• Tubebuddy is the best video marketing tool available as a mobile app and a browser extension

• It offers features for researching and publishing, video SEO, running contests for promotion, optimizing, marketing, and much more

• It helps you to directly integrate with your youtube channel

• Helps you to monitor social media platforms where you want to market your videos

• Helps you to analyze your competitors, video A/B testing, and more

• It helps you to generate thumbnails, schedule posts, do keyword research, comment filters 

Graphic Creation Tools

Another most important part of digital marketing is graphic creation and designing. 

You primarily need innovative designs while creating ads and content for blog posts, social media posts, infographics, memes, graphs and other eye-catching visuals.

Here are the most useful graphic creation tools:

• Canva 
• Adobe Photoshop

Canva

If you are in digital marketing, you know how important it is to have a good design tool to help you create eye-catching social media posts and other marketing materials.

Canva is a popular design tool that lets you create visually appealing marketing campaigns that you can share on your blogs, websites, social media accounts, and other platforms. Any digital marketing campaign is nothing without visual content.

You must create compelling posts in order to entice the targeted customer base.

• Canva is a great graphic designing tool for creating professional-looking, eye-catching graphics

• Its drag-and-drop design feature lets you create images using custom pictures, shapes, icons and fonts from the canva catalogue

• Help you to design your brand logos, images, presentations, infographics, GIFs, and posts for different platforms with perfect ratios

• There are numerous designing options with templates like business cards, book covers, invitation cards, resumes, T-shirts prints, newsletters, certificates, covers for different social platforms and more you will find when you dig into it

• It also provides tutorial courses for various designing techniques and marketing

• You can easily view, edit your graphics from anywhere even if you do not have access to desktop

• You share your designs anytime with your team members

• You can create various folders to categorise your designs as per requirement

Related Post: What is YouTube Marketing

Adobe Photoshop

• Photoshop gives you a feature to create, enhance, edit, artwork, illustrations, simulating a real-life painting, drawing, changing backgrounds, web-ready digital images and much more

• You can develop templates that can easily be edited and rearranged with just one click.

• You can easily cut video clips, add graphics, text, filters, animation to give it a more professional look

• The in-built tools in photoshop make it feasible to edit both individual images and large batches of images.

Some bonus tools 

As you reach the last tool, you deserve some bonus tools also to make your digital marketing journey magnificent. 

• Trello

• Trello is the top digital marketing tool that helps you to manage numerous projects in a simple and better way, help you to plan your assignments, build a complete project workflow with visibility and with drag and drop elements, group features for entire team members to participate in important meetings make this tool stand out 

• Pexels

Pexels provide you with free stock images and videos which is helpful for bloggers, marketers, designers and everyone who is looking for visuals that can be downloaded and free to use.

• Unbounce

Unbounce helps you to drive and optimize the conversion rates, quickly build, tweak and publish new landing pages, A/B testing and variant analytics. It has an in-built feature to design for capturing more leads, including sticky bars, pop-ups and AI optimisation features.

Conclusion

With the right digital marketing tools, you can simplify your marketing campaigns and can automate tons of projects in the process and in a well-organized way. 

There are numerous tools when you search for them but only the right tools will ease your work. Any combination of the online marketing tools mentioned above can serve you the best features to help succeed in your task. Give a try to each tool and find out what works for your business and budget.

Get the top-notch Digital Marketing Services from Marketing Fundas which include:

• Social Media Marketing
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