You are currently viewing 25 Digital Marketing Practical Courses with (160+ Hours) For FREE | Beginner To Pro Level

25 Digital Marketing Practical Courses with (160+ Hours) For FREE | Beginner To Pro Level

😲💁‍♀️🏆 Looking to grab knowledge of a free digital marketing course to boost your career? Then this guide is especially for you, where we are providing you with 25 in-demand digital marketing courses (160+ hours of practical content) & for FREE.

💁‍♀️ The term “digital marketing” has become well-known in recent years. Beginners are doing top-class practical courses and getting placed in renowned companies with handsome salaries.

In this blog, we’ll walk you through the basics and importance of digital marketing and complete practical video tutorials to clear up your concept in a quick manner.

What BONUS you’ll get: After reading this blog & completing these practical in-demand courses, you’ll definitely be able to:

  • Crack your interview (related to a particular skill)
  • Get placed in top companies (like PWC, Microsoft, Deloitte, Coca-Cola, Accenture, IBM, Adidas & more) 
  • & Of course, if you are already in this field then you’ll also able to get promote yourself by showcasing your new advanced skills

🚀 Without further ado, Let’s jump right into it……….

👉   What is Digital Marketing and How Does It Work?

To answer this question correctly, we must understand what marketing implies, which is to create and provide the appropriate goods or services following the wants, needs, and issues of the target market.

A digital version of this marketing activity is known as digital marketing, and it involves connecting with the target market on social media platforms and websites where they spend a significant amount of their valuable time.

The use of digital channels to advertise businesses, goods, or services to a specific audience is known as digital marketing, sometimes known as online marketing. In contrast to traditional or offline marketing, its main goal is to draw audiences, produce leads, and boost conversions to accelerate corporate growth.

Digital marketing enables businesses to reach out to potential clients via digital channels such as search engines, social media, e-books, emails, newsletters, text messages, GIFs, and so forth. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

Also, we have mentioned an online digital marketing practical course that can help to kick-start your digital marketing career.

🎯🚀 Must Read: Go through this complete practical guide to What is Digital Marketing and how you can optimize it to strengthen your brand and increase sales & conversion rates. 

👉   Why is Digital Marketing important in 2023?

Digital marketing is the practise of promoting or publicising goods and services online. Digital marketing already existed, but it is now crucial for all businesses. Why?

  • A search engine is where 93% of all online conversations begin.
  • Every second, Google receives more than 77,000 searches.
  • Every day, 3.2 billion people use social media.
  • Retention (58%) has surpassed acquisition (45%) and conversion (55%) rates as the primary goal for website personalization in 2020.
  • 51% of consumers use their mobile devices to research new products and brands that are available.
  • Every day, people spend 142 minutes on social media.

The number of active internet users in India will reach almost 666 million by 2023. Accordingly, this shows that a greater proportion of people are moving online, so it makes perfect sense to start learning digital marketing.

🟡  Recommended Tools For You:  Get to know the top 35 + digital marketing tools which every marketer must use to make their online marketing efforts successful and effective. 

Why do you need to learn Digital Marketing, no matter if you are a working professional, business owner, or student?

1. Digital Marketing is trending worldwide :

Digital marketing is expanding constantly, and one of the main reasons is COVID-19, which compelled businesses to switch from traditional to digital. There has been a significant shift in how people use the internet in daily life on desktops, laptops, tablets, and mobile devices for personal, business, or professional work.

People have internet access for everything from gaming to watching videos to conducting online searches, whether they are 2 years old or 80. Additionally, since so many people use digital content for information, social media, and search engine purposes, it is advantageous for businesses to advertise their goods and services online. For this reason, you must become proficient in digital marketing by 2022-23.

2. Expansion :

Many consumers use the internet to research products or make purchases. Digital marketing makes it possible to connect with people all over the world, thereby extending the reach of any business. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

3. Better Career Opportunities :

All types of businesses can benefit from using online marketing tools like apps, social media, and website methods. However, the reality is that not all companies that advertise online are successful because digital marketing is a little technical.

It calls for knowledge of digital marketing and analytical thinking. Due to skill limitations, the company is unable to employ qualified digital marketers, so they handle it themselves. The cost of digital marketing services is high for experienced digital marketers and agencies.

However, there are now more opportunities for job growth for unemployed people, professionals in the workforce, and students due to the growing demand for marketing. Learning digital marketing skills now will be crucial in 2022-23.

📌🖊📃 Also Read: Want to start a professional SEO Writing journey then this complete beginner’s guide to SEO Content Writing will help you kick-start effectively.

4. Demand for Digital Marketers :

According to data from LinkedIn, there are 860,000 open positions for “Digital Marketing Specialists,” making them one of the top 10 most sought-after jobs overall.

The most popular experiences include digital marketing, social media, SEO, analytics, etc.

There are many different aspects of digital marketing, so there are many jobs in this field. In actuality, the market is in crisis for digital marketers who have the necessary expertise in the field.

According to a LinkedIn survey, there is a dearth of about 2,30,000 Digital Marketing specialists in American metro areas.

It’s the ideal time to learn digital marketing now for 2022 because there are so many job openings and a lack of professionals in the field. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

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5. Print Enhancement :

Your print and traditional marketing efforts can be expanded with the help of digital marketing. You can go into greater detail and increase the impact of all types of campaigns by using online content to support the claims you make in your print ads.

👉   10 Clear Reasons– Why companies are looking for Digital Marketers and Digital Marketing? [Updated]

Digital marketing is crucial because it links a company with its customers when they are online and works in all sectors.

When companies are on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing, it connects them with ideal customers.

Digital marketing is necessary for every business. You must comprehend the advantages of digital marketing for companies, which include:

1-  Affordability

Digital marketing is significantly more affordable than other forms of advertising. Although specific costs vary depending on what you’re doing, advertising spending is typically less than other forms of marketing. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

2-  Mobile Access

You might be surprised to learn that 77% of American adults own a smartphone and frequently use it or another mobile device for news, social networking, and a variety of other activities. You can reach them while they are doing this with the help of digital marketing.

You can reach your audience while they are using a variety of mobile apps by using remarketing ads, email and text marketing, and social media.

3-  Flexibility

High-quality digital marketing can take on a variety of shapes and applications, including banner ads, email marketing, content marketing, and social media posts.

Therefore, by developing your creative digital marketing skills, you expand your options for potential future publicity campaigns. You also have the freedom to test and halt underperforming campaigns in real-time with digital marketing.

4-  Expansion

Many consumers shop online almost exclusively. You can reach these people through digital marketing, thereby extending the reach of your business. You can increase sales and brand recognition by combining Google Shopping Ads and brand awareness campaigns. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

5- Tracking

Digital marketing allows you to track your customers’ activities in addition to communicating with them. Just before they make a purchase, you can keep track of the ads and content they have viewed.

This reveals the best marketing strategies, enabling you to adjust and enhance your plan.

6-  Interactivity

Through website comments, messages, reviews, and social media posts, digital marketing enables you to interact directly with the consumers who view your content.

Customers will feel respected and like they are a part of the community you are creating if you demonstrate that you care about what they have to say and think. Additionally, it enables you to compile priceless data on client reactions and preferences. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

7-  Multimedia

Customers are more likely to interact with marketing materials that incorporate audio, video, and multiple types of content. All of these content types can be incorporated into digital marketing much more easily than any other form of advertising, which is crucial.

8-  Print Enhancement

Your print marketing efforts can be strengthened by using digital marketing. You can go into greater detail, increase the potency of all forms of publicity, and integrate your campaigns by writing online content that clarifies the claims you make in your print ads.

9-  Influencer Engagement

Many of the most important people in today’s society use social media or the internet to advertise themselves. You can interact with these influencers through digital marketing and win their respect.

If you play your cards right, you can persuade them to support you, which will encourage their followers to buy from you and increase brand recognition.

10-  Authority

Commenting on topics and controversies that concern your brand or sector is simple with digital marketing. By doing this, you can position yourself as an authority on the subject, earning readers’ trust and encouraging them to return for additional details and eventually make a purchase. With the help of digital marketing, you can present yourself as the industry authority that you are and inspire confidence in your company. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

Key Takeaways:- (Why Company Choose Digital Marketing):

The following are some advantages of digital marketing for businesses:

  • Your marketing initiatives will have lower costs and more flexibility.
  • Access to customers who exclusively use their mobile phones or conduct their shopping online
  • the capacity to speak authoritatively about issues relating to your brand or sector
  • an opportunity to interact with influencers, gain their respect and persuade them to support your business
  • Opportunities to use various media types in your marketing
  • being able to follow customers’ purchase journeys

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Now Let’s Begin The Free Practical Digital Marketing Course Overview

📌   What Is Marketing?

Marketing describes the actions a business takes to encourage the purchase or sale of a good or service. Advertising, selling, and delivering goods to customers or other businesses are all included in marketing. Affiliates perform some marketing on behalf of a business.

Advertising is one of the primary methods used by marketing and promotion specialists to capture the interest of important target markets. Targeted promotions may include celebrity endorsements, memorable slogans or taglines, eye-catching packaging or graphic designs, and general media exposure. 

KEY TAKEAWAYS

  1. All of a business’s efforts to advertise and persuade customers to buy its goods or services are referred to as marketing.
  2. A marketing tool is the “marketing mix,” also known as the four Ps (product, price, place, and promotion).
  3. Traditional marketing strategies, such as those used in television, radio, mail, and word-of-mouth campaigns, used to be the main focus of marketing.
  4. Although traditional marketing is still widely used, digital marketing now enables businesses to use affiliate, content, social media, and email marketing strategies.
  5. At its core, marketing aims to take a product or service, pinpoint its ideal consumers, and attract those consumers to the offering.

🟡  Must-Read Marketing Guide: Get to know What Is Sales and Marketing & Why Is It Important for Your Business. How knowing its basics can help you understand the core selling & conversion tips

Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Marketing Activities Effectively

📌   What is Content Marketing?

We all know this fact: content is king! Additionally, if you don’t pay attention to the content you post on your website, it could hurt your site’s ranking.

Additionally, posting subpar and pointless content on your social media platforms can significantly lower audience engagement rates. The same is true of other facets of digital marketing as well as paid advertising campaigns.

If you want to solve this problem, you should create a proper content marketing strategy that can be implemented and produce results.

A targeted audience or group is the focus of content marketing, a type of marketing that focuses on finding, producing, publishing, and disseminating valuable content online. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

🏆💁‍♀️ Bonus Content Marketing Guide: For best digital marketing results, get to know what is content marketing deeply & the proven content marketing strategy which can assist you in the right direction without any confusion and will help you to spread your rich content effectively.

6 Reasons- Why Do Businesses Use Content Marketing Strategies?

  • To get people’s attention
  • To expand the customer base.
  • To obtain high-quality leads.
  • To increase and generate online sales.
  • To boost brand awareness or credibility.
  • And to engage the online user community.

In Which 14 Areas Of Marketing Does Content Marketing Play A Powerful Role?

  1. Search engine optimization (SEO)
  2. Social Media Optimization (SMO)
  3. Social Media Marketing (SMM)
  4. Search engine marketing (SEM)
  5. Infographics 
  6. Email marketing
  7. Case studies
  8. Longform content
  9. SMS marketing
  10. White papers
  11. E-Books 
  12. Mobile Marketing
  13. Template and checklist downloads
  14. Blogging and vlogging

Content Marketing Practical Tutorial With Real-Life Examples, Best-Proven Strategies & Tools To Make Your Content Viral Fast

📌   What is WordPress?

WordPress is clearly the most straightforward and well-liked way to start your own website or blog. In actuality, WordPress is used by more than 43.3% of websites on the Internet. Yes, WordPress is probably used by more than a quarter of the websites you visit.

WordPress is an open-source content management system that is GPLv2-licensed, which means that anyone can use or modify the WordPress software without charge.

A content management system, or CMS, is a piece of software or a tool that makes it simple to manage crucial elements of your website, like content, without having any programming experience.

As a result, WordPress enables anyone to create a website, even those who aren’t programmers. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

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What Kinds Of Websites Can WordPress Make?

Many years ago, WordPress was primarily used to create blogs rather than more conventional websites. But that hasn’t been the case for a while. ou can now create any kind of website with WordPress thanks to changes made to the core code and the platform’s enormous ecosystem of plugins and themes.

For instance, WordPress not only powers a huge number of business websites and blogs, but it is also the most widely used platform for building eCommerce stores! WordPress allows you to create:

  • Business websites
  • eCommerce stores
  • Blogs
  • Portfolios
  • Resumes
  • Forums
  • Social networks
  • Membership sites
  • …pretty much anything else you can dream up.

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📌   What is Blogging?

A number of political blogs were created in the early 2000s, which led to the emergence of blogging in a variety of forms. Additionally, blogs with how-to guides have started to appear. 

Established institutions have started to notice the distinction between blogging and journalism.

To manage and run a blog, one needs a variety of skills in blogging. This entails giving a website the tools it needs to make creating, publishing, linking, and sharing content on the internet simpler.

Why is blogging so popular?

It’s important to note that blogging is becoming more and more popular every day! You can discuss and express your opinions on any subject through blogs. Some bloggers will write about every event that occurs throughout their day.

From simple things like waking up to significant issues like human rights and climate change, these actions could be!

Keep in mind that as a blogger running your own blog, you need to concentrate on the subjects about which you are passionate and work to establish your blog as one of the best on the internet. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.


🔷  Recommended Blogging Guide: 

📌📢  Get to know what is blogging & how to start blogging from scratch if you want to earn money online with fewer efforts but with the right approach. 

📌📢  Know how to generate quality leads🧲 from your blog regularly with less effort. 


Want To Start A Blog On Your Own?

It requires a few steps to set up your own personal blog. You must first choose a name for your blog, also known as a domain name. The next step is to select the blogging platform that best suits your requirements. We advise selecting a self-hosted platform.

When it comes to self-hosted platforms, there are a few options, but WordPress.org is the most well-liked. (as we just discussed above). The next step is to choose the best web hosting service.

Bluehost comes highly recommended for new bloggers. (due to its top-notch technical support & planning facilities).

When you sign up with them, you will receive a free domain name, and if you are not satisfied with their services, they offer a 30-day money-back guarantee.

Blogging Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Blogging Activities Effectively.

📌   What is Search Engine Optimization?

SEO, also known as search engine optimization, is a critical component of digital marketing. It is a group of advertising strategies. You must conduct research and consider a number of important contributing factors in order to achieve the highest potential ranking in search results.

Hubspot estimates that there are about 5.7 billion searches conducted on Google each day, or about 63,000 searches per second.

And with the help of SEO, you can make sure that your website appears on the first page of search engine results pages (SERPs) when your target audience searches for your brand, your products or services, or something related to your website (search engine result page). Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

Businesses are concentrating on search engine optimization to increase website traffic, which can help them develop audience trust and boost conversion rates in the long run.


🔵  Recommended SEO Blogs For You: 

✅  A Complete Practical Guide To What is SEO & How To Optimize It To Improve Your Overall SEO Activities 

✅  A Complete Practical Guide To What is On-Page SEO & How You Can Boost Your On-Page Factors

✅  A Complete Practical Guide To What is Off-Page SEO & How To Gain Quality Backlinks From High DA PA Sites.

✅ Go through this full guide to What is Keyword Research For SEO | How To Select The Right Keywords For Your SEO Strategy


💁‍♀️ What are the top 6 factors that affect SEO?

  1. The loading speed of the website
  2. Quality of content
  3. Mobile-friendliness
  4. Keyword optimization
  5. Number and quality of inbound links
  6. Level of user engagement and much more factors

🔎🎯💁‍♀️📢  Recommended Off-Page SEO Blogs For You: 

✅  Boost your off-page strategies by using top-quality high DA PA Social Bookmarking Sites List 2022 which can help you get rich backlinks from authority sites.

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📌  Elevate your off-page strategies by using top-quality high DA PA Article Submission Sites List which can help you get rich backlinks from authority sites.


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📌   What is Social Media Marketing?

More than 80% of consumers say that social media, particularly influencer content, has a significant impact on their purchasing decisions. As a result, marketers from various industries are advancing social media marketing (SMM) from a single tool to a multifaceted source of market intelligence on a growing and important audience.

Social media is a gold mine for digital marketing because of its substantial daily user base. Since most of the action takes place there, it is the ideal location to be.

Social media can be used to promote your brand and content, boost sales, increase traffic, and create new leads.

Examples of social media management tools that make posting to social media simpler include Hootsuite, Buffer, and Sprout Social. You can plan posts out for up to six months. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

KEY TAKEAWAYS

  • Social media and social networks, including Facebook, Twitter, and Instagram, are used in social media marketing (SMM) to promote goods and services, interact with current customers, and attract new ones.
  • The unrivalled ability of social media in the three key marketing areas of connection, interaction, and customer data is the driving force behind social media marketing.
  • Social media marketing has completely changed how companies can influence consumer behaviour, from promoting content that increases engagement to obtaining user-specific data that helps messaging resonate.
  • Social media is so ubiquitous, so using these platforms for marketing strategies is crucial for businesses.

🎯💁‍♀️ Social Media Marketing Guides For You: 

📌 Get to know the top proven social media marketing strategy which can help you to expand your blog’s audience in a more efficient and quick way

🎯  Top 15 Proven Benefits of Social Media Marketing for Your Business (2022) & How You Can Boost Your Engagement, conversions & Sales.

📌 How to Viral Instagram Reels (2022-23) | 22 Proven Ways to Go Viral

🎯  Know how to use Hashtags effectively if you want to boost your social media engagement. 

📌 Quick & complete guide to What is Instagram Marketing: Complete Beginner’s Practical Guide | Zero to Pro Level

🎯   Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

📌 Read how to use  Snapchat for Business (2022-23): The Complete Marketing Guide With Proven Strategies to expand your social media marketing strategies to boost brand awareness, visibility, conversion & sales

🎯 Complete guide to Facebook ad mistakes 2022. It will help you understand what major mistakes you need to avoid.


Social Media Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Social Media Activities efficaciously.

📌   What is Facebook Marketing? 

Facebook marketing is a platform that provides a variety of organic posts and highly targeted paid advertisements, enabling brands to advertise their goods and services to a huge audience.

In the past ten years, Facebook has changed from being the most well-known social network to being one of the largest marketplaces. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.


🏆  Recommended Facebook Guide: 

✅  If you are new to Facebook ads and facing problems in getting the right results then refer to this complete guide to Facebook ad mistakes 2023. It will help you understand what small mistakes you need to avoid.

✅  A Complete Practical Guide To What Is Facebook Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.


Why is Facebook best for marketing?

Digital marketing provides several channels for establishing communication with the audience; these include social media, emails, messengers, search engines, SMS, web push notifications, etc. Here are some reasons why you should think about using Facebook as a platform to expand your business:

  1. It has a global reach:  More than 1.5 billion people access Facebook daily. 2,3 billion every month. For this enormous audience, more than 7 million active businesses produce advertisements.
  1. Offers premium advertisements: You can target a particular audience with Facebook ads based on gender, age, location, job, interests, and any other demographic or behavioral information that users voluntarily share with Facebook.
  1. Makes organic reach possible. If you lack the resources to advertise on Facebook, you can still build relationships naturally by sharing content on your Facebook page that is valuable to people. Although the high level of competition will make it more difficult to naturally grow an audience, your posts will appear in the newsfeed.
  1. Allows integrations with other marketing channels. Facebook advertising is not a standalone system. In order to create a promotion mix that will broaden the reach of your brand, you can combine it with other marketing channels like Facebook Messenger ads, email marketing, mobile marketing, search engine marketing, and mobile marketing.

Facebook Marketing Practical tutorial with real-life examples, best-proven approaches & tools to boost your Facebook Marketing activities effectively.

📌   What is Instagram Marketing?

Instagram marketing is a type of social media promotion that involves a brand’s promotion on the platform. This social media platform assists businesses in establishing connections with a sizable audience, raising brand recognition and boosting sales.


💁‍♀️📲📢  Recommended Instagram Guide: 

🎯  How to Viral Instagram Reels (2022-23) | 22 Proven Ways to Go Viral

🎯  Know how to use Hashtags effectively if you want to boost your social media engagement. 

🎯 Quick & complete guide to What is Instagram Marketing: Complete Beginner’s Practical Guide | Zero to Pro Level

🎯 Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.


4 Crucial Reason- Why Is Instagram Marketing Important For Businesses?

Instagram is the ideal platform for reaching a large audience because it has over 1 billion active users each month. Instagram is the second-most visited social network after Facebook, with users spending an average of 53 minutes there each day.

Instagram makes it easier to keep in touch with clients and potential clients. 90% of users follow at least one business on Instagram, demonstrating how much people enjoy connecting with brands through this platform.

The chances for sales acceleration on Instagram should also be taken into account. 65% of those surveyed in a 2019 Facebook study visited a brand’s website or app after seeing it on Instagram. 46% of those surveyed made an online or offline purchase from a brand.

A key benefit of Instagram marketing is having access to a sizable audience that engages with brands and wants to purchase from them. This social network does offer a few additional advantages, though.

Instagram has changed over the past few years from being a place to flaunt wealth or accomplishments to become a useful platform for business. There are four ways that Instagram can benefit your company. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

1-  Brand strengthening

In terms of brand awareness, Instagram marketing is excellent. 83% of users admit that this social network helps in their research of new goods and services. Even better, customers have more faith in the brands that are promoted on Instagram.

74% of users think Instagram-posted brands are relevant, and 78% think they’re popular. In contrast, potential customers are more likely to steer clear of brands without an Instagram account.

2-  Boost sales

The Instagram audience knowingly makes purchases, as is already known. 11% of social media users in the US use Instagram to make purchases, so this buying audience is enormous.

Instagram allows businesses to make the most of their platform because it is aware of this peculiarity. Users can shop directly from Instagram thanks to the extensive toolkit that Instagram provides. Links in Instagram Stories, shopping tags, advertisements, and more are among them.

3-  Improved engagement

One of the best platforms for keeping in touch with customers is social media. They allow you to solicit feedback from your audience via likes or comments, engage them with compelling content, inform them of exclusive deals, and more.

In turn, Instagram is even more effective than other social media platforms at generating customer engagement. Instagram photos typically receive 23% more engagement than Facebook posts, despite Facebook having twice as many active users.

4-  Audience growth opportunities

Instagram expands the reach of your brand by enabling you to pinpoint your target market. Thanks to Instagram Ads Manager’s targeting options, this opportunity is accessible. According to demographic information, interests, behaviour, and other factors, you can use them to identify the most appropriate audience.

Even better, Instagram Ads Manager offers you a variety of effective retargeting options. Combining targeting and retargeting enables you to move more leads from other channels and more qualified Instagram leads down the sales funnel.

You can assess the effectiveness of your advertisements using the Instagram analytics tool. You can keep tabs on outreach, campaign spending overall, sales volume, cost per sale, conversions, and more. Keep reading this complete guide on digital marketing course online for free to get in-depth knowledge of it.

Instagram Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Instagram Marketing Activities Perfectly

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📌   What Is YouTube Marketing?

The process of promoting your company on YouTube through videos and advertisements is known as YouTube marketing. YouTube is growing faster than any other platform because the video is such a potent medium. After Google, it receives the second-highest number of visitors worldwide.

Since its inception, it has had nearly 2 billion active users each month worldwide. Therefore, YouTube marketing is the solution if you want to diversify your traffic sources or even just get your business in front of your target audience.


💁‍♀️🎥📲  Recommended Video Guide: 

📌  Complete guide to what is Youtube Marketing will help you learn everything about how to boost your video to the top with the best effective strategies.

📌  Go through this quick & complete guide to What Is Video Marketing & Why Is It Important for Your Business.

📌  A Complete Practical Guide To What Is Youtube Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.


6 Major Reasons–  Why Is Youtube An Effective Marketing Tool?

1-  Heavy Traffic

More than 5 billion videos are viewed daily on YouTube, which is expanding exponentially! Compared to other platforms, this one receives a lot more traffic.

You can still easily reach an audience even if your company doesn’t produce many videos by placing advertisements for your content on other people’s videos.

As long as you meet their needs, you’ll find potential customers on YouTube thanks to its high traffic volume. The following YouTube statistics are important to know:

  • Every day, 30 million people visit YouTube.
  • Every minute, 300 hours of video are uploaded to YouTube.
  • YouTube users claim that videos influence their purchasing decisions 68% of the time.
  • Over the past two years, the number of small and medium-sized business advertisements on YouTube has doubled.
  • YouTube supports 76 different languages (which accounts for approximately 95% of the Internet population).
  • More than 88 countries have their own localised versions of YouTube.

2-  Higher Visibility on Google

You may have noticed that videos are showing up in Google’s search results more frequently than other types of content. Take advantage of this by producing videos from the high-quality content you write for your website and uploading them to YouTube.

By doing this, you will build backlinks to your website, increasing the likelihood that Google will find your company. You can increase your company’s online authority by using YouTube marketing.

Your page will appear higher in the search engine results page of Google the more credible you are on Google. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

You can use the following advice to make YouTube more authoritative for your website:

  • Get other websites to incorporate your videos into theirs.
  • Integrate your YouTube channel with your website.
  • Upload your videos to other social media sites.
  • To increase consumer engagement, experiment with various video formats.

3-  Build Your Email List on YouTube

You can increase your email list size through YouTube, which is a major benefit of YouTube marketing. You can embed your sign-up form into YouTube videos using a variety of software solutions.

The viewer can enter their information and subscribe to your list while the video is pausing. This strategy makes it simpler to grow your email list while also giving your audience high-quality content.

The following are some of the most popular methods for growing an email list on YouTube:

  • Use lead magnets
  • Add annotations
  • Add cards
  • Run YouTube ads

4-  Higher Conversion Rates

If a picture is worth a thousand words, then a video is worth a million. Additionally, more than any other type of content, videos can elicit strong emotions. They transform your messages from static text into lively presentations that animate your company.

They contribute in a special way to the development of authority and trust among people. Your conversion rate could rise by 80% thanks to this entertaining and compelling type of content.

5-  Multiple Video Types

Another significant benefit of YouTube marketing is the various kinds of videos you can produce to promote your brand online. Explainer videos, sales videos, social media videos, presentation videos, and video ads are the most popular types of videos on YouTube.

One type of content can be reproduced into many different types more easily. Here are some suggestions for the types of videos you might want to make:

  • Make engaging and funny videos
  • Respond to common inquiries (think of the most common questions you can get from potential customers about your business, your products, and services).
  • Go live
  • In these behind-the-scenes videos, you demonstrate how your brand operates.
  • Create testimonials from customers 

6-  Massive Media Library

The media library on YouTube is enormous, in addition to its sizable user base. This is a result of YouTube receiving 300 hours of video every minute.

You can literally find anything you need—and more—with that much information. YouTube’s robust search engine makes it easy to navigate such a large platform and find the precise content you’re looking for.

It is the second-largest search engine on the internet with more than 3 billion searches per month—significantly more than Ask.com, AOL, Bing, and Yahoo put together.

All you need to do is optimize your YouTube videos if you’re concerned that your content will get lost in this vast ocean of information. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

Youtube Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Youtube Marketing Activities Effectively.


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📌   What is LinkedIn marketing?

LinkedIn marketing is the process of promoting a person or company on LinkedIn in order to draw attention to their profile. Businesses can use the platform to create their own company pages and subpages (for instance, for specialized products) and use them to:

  • Build brand awareness
  • To increase traffic to a business website or blog, share content.
  • Create new business relationships or strengthen existing ones.

These strategies can be applied to increase brand awareness and, ideally, lead generation for the company. The first step to taking advantage of these advantages is to create a LinkedIn business profile.

Like LinkedIn Boosting, LinkedIn Ads, and Showcase Pages, LinkedIn also provides additional functionality that you can use. More information about these LinkedIn marketing elements is provided in the following sections.


🟡  LinkedIn Marketing Pro Guides:  

✅  Get to know the LinkedIn marketing strategies to spread your relevant content to brands and professions to boost your brand community value and loyal audience base. 

✅  A Complete Practical Guide To What Is Linkedin Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.


4 Major Reasons–  Why Is Linkedin An Effective Marketing Tool For Your Business?

Thought leaders and businesses have a huge opportunity to expand their networks and boost their profiles on LinkedIn. The platform already has 774 million or more users, and usage is rising; this pattern is anticipated to continue.

However, the appeal of LinkedIn marketing goes beyond the sheer number of users. Here are a few of the distinctive advantages that this business platform provides.

1-  Thought leadership

LinkedIn focuses on careers and business. As a result, it is perfect for showcasing credentials that can help establish a person or business as a thought leader (e.g., university degrees, professional certifications, company awards).

The foundation for reputation-based thought leadership is set by this. You are not just an anonymous persona; your credentials are out in the open. By adding insightful comments and valuable content to the platform, you can take advantage of this. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

2-  Connect to the right target audience

LinkedIn is perfect for B2B connections because so many businesses already use it, something that other social networks can’t provide. LinkedIn can also be used to make connections with businesses and professionals who are relevant to your niche.

This enables you to filter out the “noise” and concentrate on connections that will be most beneficial to your company. You won’t need to be concerned about squandering time on pointless networking.

3-  Brand awareness

Your company’s brand helps in differentiating it from other competitors on the market. It includes things like your mission statement, core values, and organisational objectives. It distinguishes you from others.

To increase awareness and demonstrate to others how you stand out from the competition, you can highlight your brand on LinkedIn. This can be accomplished in a variety of ways, from publishing original content about your company to utilising LinkedIn ads.

4-  Increase product and service awareness

In addition to increasing the visibility of your brand, you might also increase knowledge of particular services or goods that your business provides. If you specialise in B2B goods or services, LinkedIn is particularly useful for this. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

Linkedin Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Linkedin Marketing Activities Effectively.

📌   What is Twitter Marketing?

Twitter marketing is a concept or strategy that entails investing time, money, and effort into developing a plan that will promote your company’s brand and increase traffic, engagement, and sales. It can be particularly effective for businesses that emphasise politics, blue-collar work, the media, and business-to-business sales.

🟡  Twitter Marketing Pro Guides:  A Complete Practical Guide To What Is Twitter Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

How Can Twitter Marketing Benefit My Business?

Twitter marketing has a variety of advantages. You can use the platform to promote your brand, interact and engage with potential customers, and stay informed about significant trends and advancements in your sector. Some of the top benefits of using Twitter for marketing are listed below:

  1. Brand awareness: Twitter helps in bringing customers’ attention to your business and educates them about your operations and goods.
  2. Customer engagement: Customers can contact you quickly and easily through Twitter. This fosters relationship-building for your company.
  3. Drive website traffic: Twitter is a tremendous resource for directing visitors to your company website.
  4. Thought leadership: You can engage in dialogue with your audience on Twitter and express your beliefs there.
  5. Customer research: There are several tools available on Twitter that can be used to investigate the behaviour and responses of your target market.
  6. Business sales: Twitter is a great platform for product promotion and can boost your company’s revenue.
  7. Develop community: You can build a community of customers and supporters for your company using Twitter.

Twitter Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Twitter Marketing Activities Effectively.

📌   What is Whatsapp Marketing? 

Whatsapp marketing is nothing more than advertising your goods and services and interacting with customers on the well-known messaging platform “WhatsApp.” We frequently use Whatsapp to communicate with our friends and family.

When you use this app to market and promote your products and respond to your customer’s questions, it becomes the most personalized form of communication and shopping experience.


🎯💁‍♀️ Must Read WhatsApp Marketing Guide: 

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Let’s look at why it’s already being used by so many brands and why you should too!

5 Reasons: Why Businesses Must Include Whatsapp Marketing In Their Digital Marketing Strategy? 

Let’s delve deeper into the value of utilizing WhatsApp for successful business marketing.

1-  Fast, secure, and cost-effective

In today’s fast-paced digital environment, customers expect businesses to respond quickly. You can give your customers the same experience thanks to WhatsApp Business.

You can save and reuse the messages that you are expected to send more frequently by using its “Quick Reply” feature. “Labels” is another useful feature that uses labels to help you organize your messages or contacts. This makes it simple for you to access a specific chat whenever you want.

Your conversations remain private and secure thanks to end-to-end encryption and authentication provided by WhatsApp. A verification process is also required when creating a WhatsApp Business Account, which increases your credibility.

Customer loyalty is increased by a verified business profile that assures your audience that they are connecting with an authentic company.

2-  Wider demographic reach

There are users of WhatsApp in 180 different countries. Due to its straightforward functionality, a wider age range is interested in it. With WhatsApp, you can communicate with any user in the world, regardless of their location, age, or gender. This then allows you to step up business expansion efforts. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

3-  Supports engaging and personalised communication

You can reimagine personalised interactions with your customers using WhatsApp. You can choose from a wide range of communication options thanks to it. You can send and receive a variety of content types via WhatsApp, including images, videos, gifs, PDFs, and much more.

Additionally, you can divide your audience into various groups based on their preferences and choices. By doing so, you can conduct personalised communication and increase client loyalty.

4-  Helps gain valuable customer insights

It’s critical to comprehend how your audience feels about your product or service to develop strong customer empathy. That is precisely why thorough customer insights are crucial when determining the success of your marketing initiatives.

You can access statistics on the number of messages sent, delivered, received, and read through WhatsApp Business. Additionally, you can keep an eye on the periods when users are most active on the platform and adjust your marketing strategies accordingly.

As a result, you are better able to understand the engagement and experience of your customers.

Checking statistics is easy. Open your WhatsApp Business > Tap More Options. Then click on Business Tools > More Options > Statistics.

5-  Facilitates automation & FAQ

You can efficiently automate all of your conversations and message flows with the WhatsApp Business app, and you can send immediate responses to your audience. Consider yourself a travel company.

Your customers may commonly need information on flight schedules, reservation confirmations, and other topics. This is where automation enters the picture. Instead of writing responses from scratch each time, creating a single response template is much more practical.

When you are unable to respond, you can also use automation by setting up “Away” messages. By doing this, you can inform your customers and give them the impression that you value their interest in your company.

To automatically connect with someone who has messaged you for the first time, you can also set up a “Greeting Message.” In the long run, it helps develop a favourable business reputation. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

Whatsapp Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Whatsapp Marketing Activities Effectively.


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📌   What is Google Business Profile?

Google My Business, also known as Google Business Profile, is a free online directory for businesses. You can include information and images about your company’s location, offerings, and products.

A great way to increase your visibility across Google services is to create this free profile. Google Search, Google Maps, and Google Shopping may display data from your Google Business Profile.

Only businesses that interact with customers can create a Google Business Profile. Both companies that have a physical location (like a restaurant or store) and those that offer services by meeting with clients elsewhere fall under this category (like consultants or plumbers).

You must stick to other Google tools like Google Analytics and Ads if your company only conducts business online.

📢💰🧲  Recommended Google Guide: Read this quick & complete guide to What is Google Business Profile to include information and images about your company’s location, offerings, and products perfectly.

Why is Google My Business Mandatory for Your Business?

Whether it’s a website, a social media page, an e-commerce platform or a combination of all three, taking your business online offers vast opportunities.

Here are the ultimate reasons you need to establish an online presence now:

  1. Establish brand authority
  2. Make it easier for potential customers to reach you
  3. Market your brand to a wider clientele
  4. Overcome location barriers
  5. Build stronger relationships with existing and potential customers
  6. Provide better customer support
  7. Reduce operation costs
  8. Research competitors and improve business strategies

The internet is a critical tool to reach more potential customers and turn them into qualified leads and sales. Leverage this opportunity to optimize your customer experience and satisfaction. It’s time you gain the competitive advantage of taking your offline business online! Keep reading this complete guide on digital marketing course online for free to get in-depth knowledge of it.


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What Can You Do With GMB?

Google Business Profile or Google My Business (GMB) offers brands a simple but effective means to bring in customers through search. With GMB you can:

  1. Update your company profile at any time. Simply download the Google My Business app, and you can now edit your profile on the go.
  2. Showcase your products and services through visuals. Provide multiple engaging photos and videos of your offerings to entice the users.
  3. Gain customer interest by encouraging them to write reviews. Businesses with positive reviews on their profile can benefit from higher click-through and conversion rates.
  4. Acquire detailed insights on what GMB brings to your business. It allows you to track site visits and calls, among others.
  5. Share your company’s latest offers through texts, photos or videos.

With all of this to gain, there is no doubt that GMB has the potential to generate high traffic and opportunities for your business.

Google My Business Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Local SEO Activities Effectively

📌   What is Google Ads?

Google provides Google Ads, a platform for paid online advertising. The search engine company changed the service’s name to Google Ads in 2018, changing it from its previous name of Google Adwords.

It still functions largely in the same way: Users who conduct keyword searches see the results of their query on a search engine results page (SERP).

One of those outcomes might be a paid ad that specifically targets that keyword.

Because the majority of traffic from search queries typically goes to the first results on Google, this is advantageous for the advertiser.

However, acquiring Google advertising does not always guarantee the top position. After all, you’ll probably face stiff competition from other marketers using Google Ads for the same keyword.

🏆 Bonus:  A Complete Practical Guide To What Is Google Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

7 Major Reasons Why Your Business Should Use Google Ads

1-  Adwords works faster than SEO

The primary advantage of Google AdWords is that it operates more quickly than SEO. Google AdWords and SEO are both search engine marketing techniques for increasing traffic and leads.

However, a well-optimized AdWords campaign can help a company obtain the highly sought-after top spot in search results much more quickly. Here are some explanations for why it is quicker and more efficient.

  • You can focus on multiple keywords at a time.
  • You can turn the campaign on or off whenever you want to.
  • Ads which appear on the top of the page get immediate visibility.

2-  Increase brand awareness & reach

In addition to increasing traffic, clicks, and conversions, Google AdWords also works well for spreading the word about your brand. To confirm this, Google and Ipsos collaborated to conduct research across 12 industries, from retail to the automotive industry. Search ads were found to increase top-of-mind awareness by an average of 6.6%. Keep reading this complete guide on digital marketing course online for free to get in-depth knowledge of it.

3-  Targeting capabilities

Salespeople and marketers are aware of the value of quality leads. Your advertising campaign should ultimately achieve the goals of your brand. You can be certain that your target audience will see your ads because Google is constantly improving its algorithms.

4-  Explore more using your ads

Confused with the title? When you connect your Google AdWords and Google Analytics accounts, as I said, there is a lot more to discover. Although AdWords is a fantastic platform, it won’t tell you what people do after clicking the advertisements. Google Analytics, however, will clarify.

  • How long do users spend on a page?
  • How many times has a page been viewed?
  • The bounce rate for your landing page

Information on new and returning visitors, among other things. You can gather a lot more information by connecting them. An advertiser can assess the overall effectiveness of Google ads.

5-  More conversions

The reach of Google Ads is well known. The quantity of conversions, however, is more significant. Additionally, Google Ads do not fall short in this area.

According to the evidence, paid traffic conversions are twice as common as organic traffic conversions. You can quickly become one of the top-ranked pages in your industry if your landing page has strong message alignment and a laser-focused design.

6-  Quick results

The days of having to wait for your SEO managers to bring you a lot of website traffic are long gone. Domain authority affects how quickly search engine page rankings can naturally improve.

It gets better over time, depending on things like how many people visit your website, how many backlinks it has, and how good the content is.

However, if you have the money, you can get quick results by using Google Ads. You can generate enough interest or sales within a few days, regardless of whether you’re launching a product or having an upcoming event. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

7-  Measure your performance consistently

Traditional forms of advertising, such as those found in publications like newspapers, radio, broadcast television, cable television, outdoor billboards, and brochures, are very challenging to evaluate. They are also significantly more expensive than Google AdWords. You are unable to manage your spending and budget.

Additionally, unless your customer chooses to disclose it, you wouldn’t know the source of the leads coming from these media. As a result, figuring out the ROI for traditional media would be very challenging.

AdWords, on the other hand, would provide detailed information about the campaign’s performance. You’d be aware of:

  • who made the click on your ad.
  • how many leads were produced.
  • how much traffic your website has received from AdWords.
  • which keyword brought in the most visitors and prospects.
  • What does it cost you for each lead?

This would help marketers learn what strategies worked and what failed.

You can then modify your campaigns using this information to get the best results.

Google Ads Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Paid Marketing Activities Effectively

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📌   What is Google Analytics?

Google Analytics is a tool for measuring website traffic that offers in-the-moment statistics and analysis of user behaviour. Using Google Analytics, website owners can examine their visitors’ behaviour to decipher and improve a website’s performance.

All types of digital media, upstream web destinations, banner and contextual ads, email, and integrations with other Google products can all be tracked by Google Analytics.

🔷  Recommended Google Guide:  Here’s a complete practical guide to what is google analytics which helps you to understand how to track every important aspect of your site and will help you to improve your digital approach in the right direction.

How Google Analytics can help you boost your website?

Here are some of the main advantages of using Google Analytics to optimise your marketing campaigns:

1-  Improve the A bounce Rate of Your Website

You can find out how many people are visiting your website and how they are using it through Google Analytics. Numerous potential customers visit your website, but for a variety of reasons, they “bounce” after viewing just one page.

With the help of Google Analytics, you’ll be able to comprehend these factors and seize the chance to optimise your website by making changes to its design, adding interesting content, and enhancing the user experience. You can increase engagement and extend visitor stays on your website by making improvements.

2-  Optimize Your Website Ranking

To raise the ranking of your website, you must learn various SEO strategies. While using keywords is crucial, there are other actions you should take to improve your online visibility.

With the help of Google Analytics and Search Console, you will be able to choose the appropriate keywords, locate the ideal placements, and increase the visibility of your website with the help of Google.

For the success of your business, the right keyword strategy will boost web traffic and conversions. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

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3-  Learn More about Your Prospective Clients

Turning on the geographic location feature in Google Analytics is crucial for your company. It enables you to gather the necessary data regarding your potential customers, create tools for the creation of region-specific marketing campaigns, and help you establish business objectives for that specific region. It will also enable you to assess the potential for regional business expansion.

4-  Segment Your Visitors Effectively

You can gauge the success of your SEO campaign using Google Analytics. You can keep track of how many visitors each online activity brings to your website. The frequency, location, and referral sources of your visitors can all be used to further categorize them.

By segmenting your user base, you can target users more successfully and learn a lot about them. By using segmented traffic data, you can improve the value and personalization of your online campaigns.

5-  Set and Monitor Goals

Setting your marketing objectives will be possible once you have enough information about your potential customers. The goal-setting tools included with Google Analytics can significantly enhance your company. Even more, you can use GA tools to assign monetary values to particular actions and assess their viability.

6-  Provide Data Visualization

By transforming the gathered data into more detailed and visually appealing charts, graphs, and spreadsheets, Google Analytics enables you to make sense of it. It enables you to accurately assess the performance of your website as you build pertinent dashboards that are crucial for achieving business objectives. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

7-  Discover the Right Platforms for Marketing

Using Google Analytics, you can choose the best marketing channels for your company. You can discover which social media networks have the most active and engaged members of your audience. In this manner, you’ll be able to make an investment that will pay off.

Google Analytics is a fantastic tool for enhancing your company’s online performance. If you employ it properly, you’ll be able to boost online visibility, boost sales, and catch up to your competitors.

Google Analytics Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Website Activities & Performance Effectively

📌   What is Google Tag Manager?

A Google product called Google Tag Manager (GTM) gives SEO specialists a lot more understanding of what is happening on a website.

Additionally, GTM offers a simple method for adding tags, triggers, Google Analytics, and other SEO-related software.

🎯💁‍♀️ Must Read: Read this complete guide to What is Google Tag Manager: Beginner’s Practical Guide to fix all the crucial tags in one place only effectively.

What are the major benefits of using Google Tag Manager?

Here are the eight main advantages that Google Tag Manager provides now that you are aware of what it is and why it’s crucial:

1-  Ease of use

GTM enables team members to quickly and easily update content and add new tags without needing to make site-wide code changes. The process is streamlined, the time to launch is shortened, and the IT department can concentrate on bigger projects like improving the site as a whole. This enables the team to test each change independently and deploy it when it is ready without the assistance of a developer.

2-  Easy updates and a future-proofed website. 

Future upgrades and improvements are much easier with GTM because changes can be made in the interface rather than on each page of your website. In addition, GTM’s upgrades will make the gradual transition much easier if you’re thinking about upgrading to Universal Analytics. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

3-  Debugging tools

The team can test and debug each update to your site before it is published using GTM’s built-in debug features, ensuring that your tags are functional before they go live.

🟡  Recommended Tools For You:  Get to know the top 35 + digital marketing tools which every marketer must use to make their online marketing efforts successful and effective. 

4-  Version management.

Every time you publish a change using GTM, a new, archived version is created, making it simple to go back at any time to a previous version. This is ideal as it maintains tag organisation, simplifies troubleshooting, and enables quick implementation of similar installations on new GTM containers.

5-  Management of users and permissions.

GTM makes it simple to control internally who can make changes to the website and help create tags, macros, and rules, as well as set permissions for specific users.

6-  Built-in tags. 

GTM comes with a number of important built-in tags for classic and Universal Analytics, AdWords conversions, remarketing, and more. This allows a marketing team that lacks coding experience to customize tags with just a few pieces of key information, without implementing complicated code or enlisting the help of a developer.

7-  Functions with Google Analytics. 

Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

8-  Event tracking. 

Traditionally, adding code to the website was how visitor events like clicks, video engagement, and form submissions were tracked. You can track links automatically without manually tagging them thanks to GTM’s auto-event tracking feature. Instead, you can use a standardised naming structure or link or button attributes that are already present on the object to be targeted.

Google Tag Manager Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Enhance Your Tag Managing Activities Effectively


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📌   What is Canva?

You don’t need any prior experience to create stunning graphics, videos, animations, and more with Canva, a free drag-and-drop online graphic design platform.

You can make social media posts, online courses, digital products, flyers, ebooks, presentations, business cards, invitations, lesson plans, and more using templates that have been expertly designed.

In Short:

  • Canva is a free graphic design tool that can be used to make invitations, business cards, Instagram posts, and more.
  • A drag-and-drop interface makes it easy to simply customise thousands of templates.
  • You can edit photos using Canva’s robust feature set even if you have no prior experience or expertise in photo editing.

Canva stands out because, unlike many other platforms, it’s not designed for professionals. In fact, if you’ve never created a pin before, don’t be concerned.

You can even upload your own photos and include them in Canva’s templates using a drag-and-drop interface. It’s comparable to having a basic, cost-free version of Photoshop that doesn’t require expertise in advanced photo editing. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

🟡  Recommended: We all need great design to represent our brand. Get To Know What is Canva: The Complete & Quick Beginner’s Guide | How to Use It for Your Business?

👉  Benefits of Canva:

  1. Pre-sized images for social media.
  2. Designer-style templates help you get started with your graphics.
  3. There are numerous size and shape options.
  4. Look for stock photos and pay a small fee to use them—or use free images.
  5. Save your images for later editing or downloading.
  6. Making multiple, similar graphics from a template is simple.

Canva Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Graphic Designing Activities Effectively

📌   What is Wix Website Builder?

Wix is a cloud-based platform for building websites that offers web hosting and design services. Without knowing a single line of code, creating a professional website is simple with Wix’s drag-and-drop editor! Wix makes it possible for you to create and sell through your website thanks to its many templates and top-notch tools.

Since Wix is scalable and user-friendly, it can be used for anything from personal online portfolios to small business websites. You can build a website using its user-friendly drag-and-drop tools and more than 500 pre-made templates without having to possess specialised knowledge or hire a web developer.

You can create any type of website you want with Wix, which also speeds up web development. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

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How Wix Website Builder Can Help You Build A Top-Notch Website From Scratch?

  1. Wix’s editor is incredibly easy to use, even for beginners without any prior technical knowledge, thanks to its drag-and-drop building tools.
  2. If you want to launch an online store, Wix is a top choice because it has a great selection of eCommerce tools. excellent online store offering
  3. Everyone will be able to benefit from this. Thanks to its impressive features and extensive app store, it has the tools you need to build any type of website.
  4. A tonne of adaptability and artistic freedom, enabling you to quickly change your template to have the precise appearance you want.

👉  Some Of The Most Important Guides For Your Website 

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📌   What is Ecommerce Marketing?

Ecommerce marketing involves using advertising strategies to attract visitors to your online store, turn those visitors into buyers, and keep those buyers coming back for more.

A comprehensive e-commerce marketing plan includes both online and offline marketing techniques. With the aid of a solid marketing plan, you can raise brand awareness, encourage customer loyalty, and ultimately boost online sales.

Ecommerce marketing can be used to increase sales of particular products or to advertise your online store as a whole.

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5 Reasons Why Ecommerce Is So Important For Your Business

Here are the top five reasons e-commerce is crucial for your company and how you can profit from going online this year if you’re still on the fence about opening an e-commerce store.

1-  Can Broaden Your Brand 

E-commerce is a great way to transform your business from a dated brick-and-mortar store into a cutting-edge, well-known brand.

By providing excellent products around-the-clock, in addition to online customer support, blogs, and social media, your business can become the home of both its products and its overall operations.

This enables you to completely expand your product lines without worrying about changing locations or worrying about not being able to grow your business.

2-  Increase Your Reach 

Millions of users can access your website at any time thanks to the internet’s accessibility, which means that if you want to grow your business and connect with more customers, you have a lot more opportunities to do so.

There is no reason not to consider moving your business online if you want to increase your reach when you compare the number of people you can reach through a website to the number of people you can reach through a high-street store or local advertising. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

3-  Gives You Marketing Opportunities 

One of the best marketing tools your company has is its website. In addition to increasing the likelihood that your company will be found in search results.

By using SEO when building your website, a variety of other marketing strategies can be used in conjunction with it, such as pay-per-click advertising, social media marketing, and email marketing, all of which can contain links back to your website.

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4-  Scalable 

You’ll probably want to expand your product line and target market as your company expands, as well as adapt your operations to meet changing customer demands.

Without having to worry about changing your location or moving to larger premises, as you might with a brick and mortar store, an ecommerce site allows you to scale your business appropriately by allowing you to add more lines, add more payment options, and even grow when you choose to ship to more destinations.

5-  It’s More Convenient  

The availability of an online store means that customers can visit it whenever they want, regardless of their schedule.

People no longer always have the time to go shopping in person. Instead, more and more people are choosing to shop online to find the goods they want or need.

If your company can accommodate this for your customers, there is no reason why you shouldn’t appeal to a wider range of customers who are all seeking a convenient and flexible experience.

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📌   What is Email Marketing?

Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your customers about your most recent products or offers.

Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.

The most successful email marketing campaigns can be segmented to appeal to various personas for various initiatives. For instance, one campaign might be created to welcome brand-new clients, while another might be used to promote a Black Friday sale.


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9 Reasons Why Email Marketing Is So Important For Your Brand

1-  Encourage customer enthusiasm

Customer interest is effectively raised through email marketing. When executed properly, a newsletter is an affordable, quick, and easy way to inform and excite customers about new product launches or promotions.

2-  Easy to maintain and inexpensive

Email marketing is affordable and relatively simple and inexpensive to maintain, as was already mentioned. The process has been streamlined, enabling greater automation and customization thanks to email marketing services like MailChimp and ActiveCampaign.

3-  Improved customer service

Compared to social media updates, where users can miss announcements and simply scroll through their news feeds, email marketing has a higher chance of being seen. Emails can be sent to thousands of users with just a few clicks. Those users are free to read whenever it is convenient for them, whether that be online or off.

4-  Boost customer loyalty

You can frequently communicate with customers and website visitors by using email marketing. Proven customers also value being informed of new products and promotions. According to studies, acquiring a new customer is five times more expensive than keeping an existing one. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.


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📌   What is Affiliate Marketing?

The process of earning money online each time a customer buys a product based on your recommendation is known as affiliate marketing. This is an online sales strategy that enables you, the “affiliate,” to make money while also helping the product owner to boost sales. At the same time, it enables affiliates to profit from product sales without having to develop their own goods.

Affiliate marketing is the practice of recommending a good or service by posting about it on a blog, a social media site, or a website. Each time a customer makes a purchase using the special link or code linked to their recommendation, the affiliate is paid a commission.

If done properly, this performance-based opportunity could provide additional income or help in diversifying the revenue sources of an already-existing company.

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Benefits of Affiliate Marketing on Your Business

By 2022, Statistica projects that spending on affiliate marketing will total $8.2 billion in the United States alone.

Why do businesses invest so much in affiliate marketing initiatives? Some advantages of employing affiliate marketers in your company are listed below:

1-  Low cost of start-up

A marketing team for ad visuals is not necessary for an affiliate programme, nor is the purchase of advertising space.

You’ll have to rely on your affiliates to create their marketing content instead of doing it yourself. One of the reasons affiliate marketing has become such a popular method of marketing is because it requires little effort from you, aside from the initial effort of choosing and vetting affiliates.

Once a business is at ease working with an affiliate and has established a solid rapport, they can generally let them handle the marketing of your service or item. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

2-  Low risk

Low risk equals lost cost. Since payments are only made when there is an actual conversion, there is little risk of loss, making it ideal for businesses on a tight budget.

3-  Low ongoing costs

Affiliates will also cover a large portion of the associated costs because they handle the majority of your marketing initiatives. Additionally, because the programme is commission-based, you can only compensate affiliates for the sales they generate.

Unlike other marketing strategies like PPC advertising, which demands that you pay for each click that directs traffic to your website, this marketing model makes costs simple to manage and does not interfere with your cash flow. However, affiliate marketing makes sure that you only give your money away when there are sales.

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4-  High ROI

A high ROI isn’t guaranteed by having the secrets to product innovation and strong management abilities; you also need to do your marketing well. Compared to most marketing strategies, affiliate marketing has been shown to have a much higher return on investment.

5-  Flexibility

Your affiliate programme can be easily scaled up or scaled down at little or no cost. Additionally, it gives you an amazing way to expand your business without going bankrupt. Keep reading this complete guide on digital marketing basics to advance to get in-depth knowledge of it.

6-  Targeted Traffic

You can be sure that the traffic to your website is from people who find your product or service useful because you carefully select the affiliates.

This is so because affiliates who connect with your brand are more likely to have customers in their sphere of influence.

Affiliate Marketing Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Marketing Activities Effectively

📌   What is Amazon Marketplace?

The popular website Amazon.com itself sells everything from sun umbrellas to car seats to lipsticks, etc. You can purchase directly from Amazon’s entire product inventory as well as from individual sellers when you shop on Amazon.com. The third-party retailer market integrated into the same platform is called Amazon Marketplace.

In order to keep the platform competitive, it provides customers with a much wider selection of products from thousands of outside sellers and allows price comparison.

The fact that Amazon Marketplace is so seamlessly integrated into Amazon.com means that many customers aren’t even aware that they are making purchases from independent sellers. You’ll start to realise why as you read further into the article. There’s a good reason for this.

Anything sold directly by the namesake’s domain is brand-new and wholly owned by Amazon, unlike the Amazon Marketplace, where retailers can sell both new and used goods.

Therefore, when something is bought directly from Amazon.com, Amazon receives all of the profits. When something is bought through the Amazon Marketplace, Amazon.com and the independent sellers split the proceeds. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

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Why should I sell on Amazon?

Why use Amazon to sell your goods instead of eBay or Etsy? Why not limit your sales to your own website? Think about the advantages and disadvantages of using Amazon as a selling platform, including:

  1. It’s very easy to become an Amazon seller, even if you’re just starting out.
  2. Millions of people turn to Amazon first when they want to make a purchase.
  3. You can frequently sell products without actually engaging in marketing.
  4. Increases in traffic and changes in inventory are no problem for Amazon. They even handle fulfilment if you use Fulfillment By Amazon (FBA).
  5. If you have a unique product with a sizable profit margin, the Amazon partnership can be advantageous.
  6. People are hesitant to make purchases from websites they have never used before, but they trust Amazon.
  7. There is a possibility of increased sales as a result of Amazon’s high traffic.
  8. You can start a business selling exclusively on Amazon without having your own website, even though you can sell there and have a website as well.
  9. Low-cost marketing
  10. A great deal of fraud protection is provided by Amazon’s payment processing. You’ll experience one fewer headache.

Amazon Marketplace Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Amazon Marketing Activities Successfully

📌   What is Shopify Dropshipping?

Finding a supplier in your area or anywhere else in the world using supplier databases or looking for a Shopify app that links you and your store to thousands of suppliers are two of the most popular methods for dropshipping on Shopify.

In the latter case, we advise using Oberlo, a marketplace designed by Shopify to assist independent business owners in finding products to sell. You can find and add products with Oberlo that you can start selling right away, right into your Shopify store.

Simply browse websites like AliExpress and click a button to import the items that catch your eye directly to Oberlo, which is linked to your Shopify store.

You can fill a customer’s order after they make a purchase in the Oberlo app. Oberlo, fortunately, automates this procedure. All you have to do, as the store owner, is double-check that the information is accurate before clicking the “order” button. After that, the customer—regardless of where they may be in the world—receives the product directly from the supplier. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

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Top 5 Benefits of Shopify DropShipping To Earn More

1-  Low Investment

Drop shipping’s ability to launch a store without requiring an upfront investment of thousands of dollars in inventory is one of its biggest draws. When using the drop shipping method, you wait to buy the product until a customer has made a purchase, unlike physical storefronts that require large sums of money before even opening their doors to buy inventory. Low startup costs and lower risk follow from this.

2-  Scalability

The suppliers bear the bulk of the workload in dropshipping. Yes, it will take work to generate those sales, but your workload won’t increase if your company unexpectedly doubles in size. There is less discomfort for you as you expand your business.

However, the drop-shipping business model is not flawless. Although convenience, adaptability, and cost are all great draws, you must also take this method’s drawbacks into account. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

3-  Saving Time and Money

It is simpler to launch your business when you do not need to deal with a physical storefront. You don’t need to look for, run to, and pay for a warehouse to keep your goods.

Orders don’t need to be packaged and shipped by you. Monitoring and maintaining stock levels are not necessary. No inventory management or return processing is required. These actions will all help you save time and money.

4-  Flexible Location 

Your business can have a location anywhere. the dining room table. Cabo has a pool. In Squamish, a tent. You can travel freely as long as you have access to the internet, positive working relationships with your suppliers, and effective communication with your customers.

5-  Diversity

However, with drop shipping, you can ultimately sell as many different items as you want, at no additional cost. When you buy inventory, it is easier and less expensive to buy a small number of items in larger quantities. You can sell them if you have the time to list them on your website.

Shopify Dropshipping Practical Tutorial With Real-Life Examples, Best-Proven Approaches & Tools To Boost Your Dropshipping Activities Effectively

📌   What is Microsoft Advertising (Formerly Bing Ads)?

With the help of the internet marketing service Microsoft Advertising, businesses can market their goods in the Bing platform’s search results.

It’s a type of search marketing, more specifically Pay-Per-Click (PPC) marketing, that shows sponsored listings alongside organic search results to users.

Bing Ads may also be referred to as “Microsoft Advertising” or “Microsoft Bing Ads,” depending on who you ask. In April 2019, Microsoft changed the name of Bing Ads to Microsoft Advertising, though many digital marketers continue to do so.

Microsoft Advertising essentially works like this:

  1. Users of the internet look up terms like “black leggings.”
  2. Microsoft offers both organic search results and advertisements for black leggings available for purchase online to internet users.
  3. The internet user clicks on an advertisement and buys some leggings (at least, that is the intended outcome).

Microsoft explains this process as: “customers search > customers see your ad > customers contact you.”

PPC advertising on Bing is, in essence:

  • Budget-friendly. To keep costs under control, Bing Ads will let you set a daily spending cap.
  • Cost-efficient. You will only be charged by Bing Ads for the advertisements that users click (meaning you only pay for leads).
  • Flexible. A day’s worth of advertising can cost anywhere from a few dollars to thousands.
  • Targeted. Microsoft Advertising uses audience and keyword targeting to make sure that your ads only show up in search results that are relevant to your brand, product, or service.

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Advantages Of Bing Ads Over Google Ads

1-  More useful social extensions

In 2014, Bing began experimenting with social extensions by showing an advertiser’s Twitter followers next to their ad. This has significant social influence. Google displays its social media platforms to Google+ users, but these days, most activity there consists of crickets chirping into the void.

2-  Bing ads let you drill down using search demographics

While the Google Search Network does not support demographic targeting, the Google Display Network does. Ad group or campaign level demographic targeting is possible with Bing Ads. For those who know that a product or service is typically purchased by a certain age group or a particular gender, this is a very effective tool in the advertising toolbox.

3-  Bing Ads enables campaigns in various time zones

You are limited to using these campaign settings because you must specify your ad scheduling, location, network, and language when creating a Google Ads campaign. Bing Ads, on the other hand, don’t require you to start a new campaign to make adjustments for time changes or settings variations.

4-  Bing ads have lower-cost CPCS

As was already mentioned, Bing Ads are less expensive than Google Ads. Studies have revealed that Bing Ads’ cost per click is, on average, 33.5 percent lower. In addition to saving money, Bing ads frequently have better placement because there is less competition. Keep reading this complete guide on digital marketing course online free to get in-depth knowledge of it.

5-  Bing makes device-specific offers

Since Google switched to enhanced campaigns about six years ago, desktop, mobile, and tablet devices are now the default for all searches. By excluding tablets and desktops from searches, Bing lets you focus on mobile devices.

This is an incredibly effective targeting option, especially given that just last year, mobile accounted for 64% of paid Google search clicks and 33% of all paid Bing search clicks.

6-  Bing ads give you more control over search partner targeting.

Targeting Google search and search partners are the two options available for search at the Google campaign level. Additionally, you are unable to determine which partner search engines are bringing visitors to your website so that you can tailor your campaign using this data.

You can only advertise on Bing and Yahoo with Bing Ads! You can focus on just the search partners, or you can focus on a service or good that a specific demographic frequently uses. By selecting “Website URL” under the reports tab, you can also see which partners are bringing traffic to your website. Keep reading this complete guide on digital marketing full course free to get in-depth knowledge of it.

👉  Some Of The Most Important Practical Guide Resources To Optimize Your Ad Campaigns

✅  A Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Linkedin Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Snapchat Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Youtube Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Facebook Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Twitter Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Google Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

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👉  The Key Takeaway: How Can You Take Your Digital Marketing Strategy To The Next Level?

As you can see, even today, the internet is far from the only place where marketers can succeed. Of course, no one can afford to ignore the benefits of the internet, and every marketer will eventually need to master online marketing. That’s why we have mentioned about online digital marketing practical course that can help you on a practical level. If you need assistance growing or launching your online digital marketing strategy, we can help! 

💬✍ Feel free to comment below if you have any questions regarding digital marketing blogs & courses. We’d love to read your comments & assist you in solving your problems. 

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