How to use Hashtags: A Quick Hashtag Guide for Every Social Network

When it comes to driving views, likes, and shares for your brand on social media, hashtags are a fantastic way to go. The hashtag, formerly known as the pound sign (#), is a method of making your content discoverable to a large audience.

Knowing how to use top hashtags will increase your brand’s social media reach and engagement regardless of which social media platforms it uses as part of its social media optimization strategy. Also get high-quality website design services in Delhi at a very affordable cost, along with our best 24/7 customer support.

This blog breaks down the basics of using trending hashtags efficiently on social media, as well as why you should use them. To help you get started, we’ll go over the ABCs of hashtags and share hashtag strategies for various social media platforms that can help hashtag newbies, experts, and anyone in between improving their top hashtag strategy for 2022.

Have a look at what this guide entails

Part 1- What are Hashtags?

Let’s start from the beginning. What exactly is a hashtag?

A hashtag is a word or phrase prefixed by the “#” symbol and contains no spaces or punctuation. Here are a few examples:

#dance
#basketweaving
#puppies
#iforgottodefrostthechicken
#pleasedontbemad
#justkiddingimvegetarian
#NYC
#sorrymom
#andilivealone

….the list goes on and on!

Part 2- Hashtag basics you need to know:

They always start with # but they won’t work if you use punctuation, spaces or symbols.
Make sure your accounts are public. Otherwise, non-followers will not be able to see the top hashtagged content you create.
Don’t string too many words together. The most effective and best hashtags are short and easy to remember.
Use relevant and specific hashtags. If it is too confusing, it will be hard to find and it won’t be used by other social media users.
Limit the number of hashtags you use. It isn’t always true that more is better. It appears to be spammy.

👉 Hashtag Tips:

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Part 3- How Do Hashtags Work?

Hashtags have been used to categorize content by topic since they were introduced. Because social media platforms such as Instagram and Facebook don’t have eyes, they can’t look at your post and label it just based on the image (although AI might change that soon).

Hashtags are a way to “describe” your content to platforms so that others can find what they’re looking for quickly.

Consider your social media postings to be spice jars, with top hashtags serving as labels. If you don’t want to use two cups of salt instead of sugar in your cookie recipe, you can either:

a) Perform a taste test

b) Label your jars properly.

Because Instagram and Facebook are unable to “taste” your postings, they rely on the labels you’ve assigned to give them context.

Part 4- Why are hashtags so important?

So far, you’ve learned the “what” and the “how,” but not the “why.” What’s the point of using trending hashtags in the first place?

Hashtags are worth your time, whether you’re using Instagram to show off your enormous Squishmallow collection or as a marketing tool to attract potential clients. Here are 7 reasons why:

#1: Make Your Content More Visible

As you’ve seen, top hashtags may help readers identify relevant content, so using the proper ones can help you reach your target audience. If your account is dedicated to plant care, hashtags like #plantcaretips or #plantmom will draw fellow gardeners to your posts and, as a result, your account.

#2: Help your target audience find you

On LinkedIn and Instagram, users can follow hashtags and other users. Another way to help new customers find your business is to use a few well-known hashtags.

For example, on Instagram, if you use the hashtag # travelphotography, everyone who follows that hashtag will see your most recent post in their feed. As a result, you might gain some new followers.

#3: Build Your Brand

Consumers may learn more about your goods or services by using top hashtags on social media. They can also allow people to express their opinions about your brand, and people trust other people more than businesses. If you work with influencers on sponsorships, they can use these hashtags to generate buzz about your product or service.

#4: Connect with People in Your Niche

Too anxious to attend your local anime club? Fortunately for you, hashtags make it simple to identify people who share your interests. We’ll talk about specialized, community, and geographical hashtags later, which are all important for discovering comrades (not those comrades… unless that’s your vibe). Also, get to know the latest updates on the scope of digital marketing so that you can build your digital career in the right direction.

#5: Participate in Local and Global Conversations

Using trending hashtags and searching for them is a quick and easy way to join in on global and local conversations. They attract both like-minded and opposing individuals. In other words, hashtags create a great deal of division among individuals and groups.

#6: Show support for social issues

Using a top hashtag that’s connected to an issue beyond your brand is a way to mobilize behind an important cause or issue.

For example, on International Women’s Day, the hashtags # eachforequal and # IWD2020 were trending on social media platforms such as LinkedIn.

Brands can also create their own hashtag that shows their connection to a social issue.

Part 5- The 6 Best Ways to Find The Top and Trending Hashtags

You’ll need to do some research to find hashtags that are relevant to your brand, industry, and target audience.

1- Keep an eye on competitors and social media influencers

Start by conducting a social media competitive analysis. Gather information on your competitors as well as any relevant influencers in your niche.

Keep track of the top hashtags they use the most and how many hashtags they use in each post. This will allow you to see how your competitors interact with the same target audience as you and which keywords they frequently use.

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2- Use Hashtagify. me

Hashtagify.me is a website that helps you find the best Twitter and Instagram hashtags for your business.

You can use this tool to look up any hashtag and see how popular it is. For example, if you search for #springtime’s popularity, you’ll get results that show the hashtag’s overall popularity, recent popularity, and monthly and weekly trends.

You can also type in a caption for Twitter or Instagram. Then it will suggest hashtags for you to use. Also, get to know what is SEO and how to optimize it properly to generate quality traffic to your site.

3- Get a social media listening tool

Your brand can use search streams in a tool like Hootsuite to figure out which hashtags are best for each social network. Simply put, search streams allow you to quickly determine which hashtags are the most popular and effective.

4- Find related hashtags

Consider using related hashtags if you already know which hashtags are working well for your brand. These hashtags may be a little more specific than the popular hashtags you’re already using, allowing you to connect with a more targeted audience.

5- Analyze which trending hashtags were successful on past posts

Keep a list of the hashtags you’ve used in previous posts. Analyze which posts have received the most attention, then look for a pattern in the hashtags you’ve used.

If you notice that a few of your most popular posts consistently use the same hashtags, make it a point to include them in all of your future posts.

Part 6- How To Use Hashtags on Different Social Networks

We’ve mostly discussed Instagram hashtag strategies because that’s where we get the most questions. Instagram isn’t the only game in town, though. We’ll talk about some 2022 hashtag strategies for Twitter, Facebook, LinkedIn, Pinterest, Instagram, and Instagram Reels (which is a bit different from Instagram photos and videos).

Here, you’ll find simple, easy-to-understand tips for using hashtags on various social media platforms.

A) Twitter Hashtag Strategy 2022

Ah, Twitter, the hashtag’s birthplace. Let’s take a look at how you can improve your hashtag strategy on the platform that started it all.

If you use trending hashtags on Twitter, you can boost your engagement if you don’t go overboard. Each tweet should only contain one or two hashtags.

When you use a couple of hashtags and specifically ask your followers to retweet, you can increase engagement even more.

When you use top hashtags on Twitter, people will be able to find your post when they search for your tag. It can also help you find conversations in which you can participate. Research trending hashtags for even more impact on this platform.

Hashtags can be used anywhere in your tweets. Use them at the beginning of your post to emphasize a point, at the end to provide context, or in the middle to draw attention to a keyword.

Essential hashtag tips for Twitter:

In a tweet, you can use as many hashtags as you want within the 280-character limit. Twitter, on the other hand, suggests that you use no more than two.
Before you create a new hashtag, do some research. Check to see if it’s already in use.

B) Facebook Hashtag Strategy 2022

Since Facebook’s algorithm only shows posts that your friends have interacted with, digital marketers have debated the value of hashtags. Although hashtags aren’t the most effective way for people to find your Facebook content, they can help, so use them on Facebook just like you would on Instagram.

When it comes to increasing the organic reach of your Facebook posts, using relevant hashtags can help you a lot. On Facebook, it’s important to avoid using too many hashtags.

Usually, only 3 or 4 are recommended. More than that will make you appear unprofessional and may annoy the people who read your posts.

How many hashtags should I use on Facebook?

Since Facebook owns Instagram, we recommend adhering to Instagram’s guidelines and using no more than 3-5 hashtags per post.

Essential hashtag tips for Facebook:

Simply type a keyword into the search bar to find relevant hashtags to use.

When you click on a hashtag, you’ll see a feed of Facebook posts that include that hashtag.
Use the “search this group” bar under the group’s menu to find hashtags used in private Facebook groups.
Because so many Facebook users’ profiles are private, remember that tracking how users interact with your hashtags is more difficult for brands.
Keep track of your brand’s hashtags and see which public profiles are participating in the conversation by going to facebook.com/hashtag/____. In the end, type the keyword you want to search for.

It’s also worth going back and reposting your best-performing Facebook posts with relevant hashtags. This not only recycles old content that was popular with your followers, but it also has the potential to attract new ones who are interested in your product or service. Learn what is Facebook ads to boost your social media engagements, conversions and generate more quality leads easily.

C) LinkedIn Hashtag Strategy 2022

LinkedIn, like Facebook, displays posts in your feed that your friends have commented on. As a result, hashtags aren’t the most effective way for general audiences to find your content, but they can draw in niche audiences who are interested in what you’re saying.

LinkedIn currently does not allow clickable hashtags in the body of articles, so you’ll have to use hashtags in the body of your post to get your article noticed.

How many hashtags should I use on LinkedIn?

We recommend using 3-5 top hashtags per post, just like on Facebook and Instagram.

On LinkedIn, hashtags can help you get your posts in front of people who aren’t in your network. Let’s say you have 500 LinkedIn connections. If you don’t use a hashtag, your content is limited to that network.

However, if you use a hashtag like #PPCMarketing, you can potentially triple the number of people who see your post, increasing engagement and credibility.

Essential hashtag tips for LinkedIn:

Search for hashtags using the platform’s search bar.
Include hashtags everywhere in your LinkedIn posts.
The “news and views” section on the homepage will display the most popular LinkedIn hashtags.
As you’re writing an update, LinkedIn will suggest hashtags.
Make sure your hashtags are visible to the public.
Follow hashtags to discover more ideas
LinkedIn is a professional networking site. Maintain a professional tone when using hashtags as well.
On LinkedIn, follow hashtags to see recent posts that include that hashtag.
After you’ve hit publish, you can’t change or remove hashtags.
You can also include hashtags in your profile’s headline and summary, but these will function similarly to non-tagged keywords.

D) Instagram Hashtag Strategy 2022

On Instagram, hashtags can help you reach a wider audience and increase engagement. So, to reach the largest audience possible, feel free to use up to ten or eleven relevant and popular hashtags for Instagram Stories. After you’ve written a great Instagram caption, add hashtags. When engaging with your followers, you can also use hashtags in the comments section.

On Instagram, you can use as many as 10 to 20 hashtags in a single post. Although you probably won’t need that many, it’s good to know that more is acceptable here so you can play around.

Use the search box to find out what Instagram hashtags influencers and competitors are using to engage with their followers on Instagram. Try a variety of hashtags and use them on posts, photos, and comments because this is the best platform for multiple hashtags.

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Essential hashtag tips for Instagram:

Include hashtags in your brand’s Instagram bio.
In Instagram’s Explore section, look for hashtags in the Tags tab.
Follow hashtags. That means that as long as the hashtag you’re following is included in the content, it will appear in your feed.
Consider making your hashtags the first comment on your post so that your followers can focus on the marvelous caption you’ve written.
You must use Instagram Insights if you have an Instagram business account. Then you can see how many hashtag impressions your profile has received.

Avoid including hashtags in the middle of captions or comments, as they may make your content less understandable and accessible to those who use text-to-speech readers. The safest bet is to group hashtags at the end of your caption (or in a comment).

E) YouTube Hashtag Strategy 2022

Including relevant hashtags in the titles and descriptions of your Youtube videos, as well as other places, will not only make it easier for your target audience to find you but will also help you attract more and more relevant and genuine viewers.

Essential hashtag tips for YouTube :

Add a few hashtags to the title or description of your brand’s YouTube video.

To see a feed of other videos that use the same hashtag, click on the hyperlinked hashtag.

Hashtags should be hyperlinked in titles and descriptions so that followers can click on either to find more content with the same hashtags.
If you don’t include them in the title, the first three hashtags in the description will appear above the title of your video.

Use no more than 10 to 15 hashtags at a time. YouTube will ignore all hashtags and may even flag your video for spamming. Looking for digital marketing professionals who can stand out your business from the crowd and get you more sales? Get 100% result-oriented services from the leading digital marketing company in Delhi.

F) Instagram Reels Hashtag Strategy 2022

Remember that ground-breaking algorithm TikTok introduced? In order to deliver relevant content to each user’s feed, Instagram Reels has taken a similar approach.

According to Instagram, the reels that are shown to users are chosen based on how likely they are to:

Watch a reel from beginning to end.
Engage with a reel (like, comment, share, save)
Use audio to make their own reel.

Because Instagram hasn’t said whether hashtags are important to the Reels algorithm, some creators and marketers believe they aren’t.

However, we believe they are essential! On Instagram, you’ll find three sections when searching for a hashtag:

Top Posts
Recent Posts
and Reels.

Use specific and relevant hashtags for the best results.

G) Pinterest Hashtag Strategy 2022

Hashtags are an excellent way to help people find your content on Pinterest using keywords. Posts with hashtags are also sorted by date, so the most recent content appears first; this is useful for new content that needs to be seen right away.

The image below shows some of the #digital marketing-related Pins that were discovered:

Use a maximum of 2 to 5 hashtags that are related to your topic. Broad terms are unlikely to be useful on this platform. If you’re using Pinterest for business, use hashtags that are unique or specific to your topic.

Essential hashtag tips for Pinterest:

Consider Pinterest as a search engine. Use hashtags that are searchable, and specific, and contain keywords that are relevant.
In a pin’s description, don’t use more than 20 hashtags.

When using Pinterest for business, use Pinterest hashtags when writing a pin description or when repinning a written description.

When creating a new pin, Pinterest even suggests top hashtags (on the mobile version only).

Part 7- Hashtag Mistakes You Must Avoid

We’ve already covered a few hashtag no-nos in this article, but here are a few more things to avoid in your 2022 hashtag strategy:

1} Don’t Use Hashtags Unrelated to Your Post

This completely negates the purpose of hashtags. You’re adding salt to your sugar jar by using hashtags that aren’t relevant to your post, which only messes up the whole recipe.

If it’s a #cat, don’t say it’s a #frog. If it’s a #toad, don’t say it’s a #toe. If it’s #Delissio, don’t say it’s #delivery, okay?!

2} Don’t Use Overly Generic Hashtags

#love #beautiful #fashion #art #photography – these will almost certainly result in some annoying bot comments or, if you’re lucky, MLM schemers attempting to sell skinny tea to your followers.

Make a special effort to find more niche Tier 1 hashtags, as some of these have been used billions of times.

3} Don’t Use Hashtags With Content Advisories

When you search for the hashtag #loseweight on Instagram, a body image content advisory hides the posts behind it.

As you are receiving an advisory, it’s safe to assume that Instagram won’t want this content plastered all over your explore page. Before using a hashtag, do your research and look for a content advisory.

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Part 8- Final 2022 Hashtag Strategy Takeaways

The following are the key takeaways from our 2022 social media hashtag strategy:

Make use of hashtags with keywords that are specific and relevant.
Use a wide range of hashtags, such as niche, community, brand, and so on.
Keep in mind the number of hashtags to use on different social sites.
Start using keywords in your captions and bios on different social sites.

Conclusion: Use Hashtags to Become a Social Media Expert

It’s time to start using hashtags in your social media posts if you haven’t already. They’re even more useful today for your brand than they were in 2007 when they first gained popularity. Struggling with digital practices and unable to get the desired results? Get the top-notch professional digital marketing services in Delhi, from marketing fundas experts now!

The Marketing Fundas’ Social Media Marketing course will help you understand the ins and outs of social media networks. From YouTube to Facebook to Pinterest to Instagram, you will understand how to drive engagement and boost reach. You’ll also learn how to create engaging social content (hashtags included!) and develop a successful social media strategy.

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How to Use Hashtags (2022): A Quick Hashtag Guide for Every Social Network

Part 1- What are Hashtags?