What Is Video Marketing & Why Is It Important for Your Business | Complete Guide 2022

💁‍♀️💻📢 The era of radio and television advertisements is being swiftly replaced by the powerhouse that is digital marketing. Millions of consumers could see your company’s ads every day thanks to internet advertising. frequently, for much less money than more conventional media marketing outlets.

Video advertising is undoubtedly the way of the future of digital marketing. Due to social media’s growing popularity, marketing teams are trying to use video marketing to boost user engagement across all of their social media channels.

✅ An estimated $9.26 billion will be spent on video advertisements by 2024. Let’s quickly examine why video marketing is such a crucial component of any digital marketing strategy and why it may be the ideal channel for your expanding business.

According to Cisco, 80% of all traffic will consist of video by 2023.

With that statistic, it should come as no surprise that marketing teams are focusing more on video than on more conventional forms of content.
In this article, we’ll go over everything you need to know to get started on the platform and rock your video ads campaign to the next level.

⏰ Without further ado, Let’s get started …………..

👉  What is Video Marketing?

Video marketing is a tactic used by marketing teams to produce, curate, and use videos to promote their goods and services to their target market.

The goal is to maintain audience engagement with the brand in an approachable and understandable manner.

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👉  19 Video Marketing Benefits to Power Your Business

There are many benefits to including online video marketing in your digital strategy, aside from the fact that it is a rich, visual medium.

Simply put, the data presents a compelling narrative. These video marketing statistics show clearly why so many businesses across a wide range of B2B and B2C industries are utilising this medium, and why video marketing ought to be a part of your company as well.

1. Grow Revenue

According to Aberdeen Group research, marketers who use video are growing their companies’ revenue 49% faster year over year than those who don’t. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

2. Influence Buying Decisions

According to Forbes and Animoto, a whopping 90% of customers say that product videos assist them in making purchasing decisions. Another 64% say that watching a video increases their likelihood of completing a purchase.

In addition, 97% of marketers, according to HubSpot, claim that video has increased user understanding of their product or service.

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3-  Differentiation

According to studies, 54% of customers want to see more different types of video content from brands or companies they like. Brands of all sizes must produce a variety of videos to meet the demand and stay competitive.

Fortunately, businesses can use a variety of strategies and video marketing advice to stand out and leave a lasting impression on their target audiences. So, change it up. Discover what works.

Follow a template and do it again. Consider all the different components you could use in your video content, such as live actors, elaborate costumes, music that changes with the motion, illustrations, animated how-tos, and more. The top brands have more freedom to express their personalities and seize the spotlight.

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4-  Give the People What They Want

According to HubSpot data, people prefer video content from brands over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs).

Consumers use a variety of techniques when they’re thinking about making a purchase and want to research their options. Using a search engine, going to a business or product’s official website, perusing review websites, and watching videos are a few of the top strategies.

Each of those locations could easily incorporate video, increasing the likelihood that your brand will persuade the consumer. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

5-  Video Advertising Leads to High Engagement

There is no competition for video content in terms of social media engagement. Video posts on Facebook have a 135% higher organic reach than photo posts. Similar to this, Instagram posts with videos received twice as much engagement as posts with photos.

The more people will see your product, the higher your engagement level. The best chance for your company to reach the most influential audience is through video content. Also, go through this complete practical guide to what is off-page SEO & how to do it perfectly.

6-  Rank Higher in Search

The ranking of your website on search engine results pages (SERPs) can be enhanced with video. Depending on how long a visitor stays on your page after coming from a Google search, you may or may not appear high in the results. According to Backlinko, this is referred to as “dwell time” and is a significant Google ranking factor.

According to HubSpot, 80% of marketers claim that video has increased dwell time on their sites, making it a highly effective way to increase this metric.

Finally, 55% of search results for keyword searches in the U.S. contain at least one video, as reported by Search Metrics. So, apart from the increase in time spent on your site, simply having a video increases your chances of appearing in the SERPs and can make you a more desirable click.

Last but not least, according to Search Metrics, at least one video can be found in 55% of search results for keywords in the United States. Therefore, having a video alone increases your chances of appearing in the SERPs and can make you more appealing as a click, aside from the increase in time spent on your site.

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7-  Retention

A medium with a strong emotional impact is video. In a way that blog posts or static images alone can’t, brands can communicate non-verbal cues like body language, facial expressions, and tone of voice with video. A strong retention tool is video.

Customers can associate a name with a face. Videos make your brand experience more relatable and memorable, which encourages consumers to support it in the long run. Videos have the power to convert inactive followers into passionate brand supporters.

8-  Increase Traffic

According to Aberdeen Group research, users of video receive 41% more search traffic than non-users. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

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9-  Videos Humanize Your Brand

Compared to written content, video content allows for a much more intimate connection. Developing a more intimate, emotional connection with your audience can boost sales and bring in repeat business. Additionally, 83% of video viewers prefer marketing videos with an informal, chatty tone, so it’s a win-win situation for your company.

The most successful types of videos are tutorials, demonstrations, and customer testimonials, demonstrating that viewers are actively seeking a personal touch in video content.

It makes sense to use video content to forge this personal connection, and user-generated content is among the best choices. Including your customers in the video marketing process is essential because they are the best experts on your product or service.

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10-  Get More Backlinks

According to research from Moz, including a video increases the average number of linking domains by almost threefold. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

11-  Bump Up Conversions

According to Aberdeen Group research, viewers of videos have click-through rates that are 27% higher and web conversion rates that are 34% higher.

Furthermore, using video on a landing page can increase conversion by 86%, according to EyeView Digital. 

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12-  Growth

In addition to increasing engagement on their social media platforms and websites, many businesses are realising that investing in video marketing is good for their financial health. In fact, 93% of businesses claim that their social media video content brought them a new client. Another 63% of companies claim that social media video has the best return on investment.

The secret is to use video as a brand extension. You can produce scroll-stopping video content that will accelerate the growth of your company when you are clear about your values, your communication style, and the audience you want to reach.

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13-  Reach Decision Makers

According to HighIQ, 75% of business executives watch videos related to their jobs on a weekly basis. Additionally, 54% of senior executives share weekly videos with coworkers that are related to their jobs.

Furthermore, when given the option of text or video on the same page, 59% of senior executives say they would go with the video.

They’re not the only ones, though; according to HubSpot, 72% of people prefer to watch a video to learn more about a good or service.

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14-  Videos Dominate Online Content

By 2022, video is expected to dominate internet traffic, accounting for 82% of all internet traffic worldwide. 85% of internet users watch at least one video online each month, and 54% of customers still want to see more video content from their favourite brands and companies. It’s no surprise that there is such a large market of people looking for content. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

15-  Video Advertising Drives Sales

Setting video marketing as a top priority will improve brand recognition and benefit your bottom line.

While 84% of consumers say a brand’s video contributed to their choice to buy a particular product, 73% of consumers say a brand’s social media presence has influenced their purchasing decisions.

It is clear that video advertising is profitable since 88% of video marketers are pleased with the ROI of their social media campaigns.

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16-  Crush Email Sends

According to Syndacast, including the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and decreases unsubscribes by 26%

Including video in emails can increase click rates by up to 300%, according to MarTech Advisor. In essence, adding video to your email marketing can be very effective. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

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17-  Video Advertising Doesn’t Have to Be Expensive

Undoubtedly, video content offers the greatest return on investment in terms of engagement, sharing, and brand building. However, purchasing high-quality video content doesn’t have to be expensive. Many business owners still associate television, where a single advertisement may cost thousands of dollars, with video advertising.

But with the wonders of the internet, investing in video advertising isn’t nearly as expensive as it once was. When using video, the most important thing to remember is that your marketing objectives are being met. Video content can be a priceless weapon in your marketing toolbox, whether you’re trying to increase sales, engage with current customers, or grow your social media audience.

18-  Rack Up Shares

According to Small Business Trends, social video generates 1,200% more shares than text and images put together.

According to HubSpot, 83% of consumers say they would think about sharing your brand’s video content with their friends if it appeals to the target audience.

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19-  Videos are Sharable

The ability to share video content easily is one of its biggest appeals, particularly on social media.

Social media users share videos 12 times more often than they do text and images.

92% of mobile video users share video content, and Twitter claims that videos are 6 times more likely to be retweeted than photos.

Any advertising campaign must include the creation of shareable content because consumers can promote your brand to others on your behalf.

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👉  Things To Know While Creating A Video Marketing Strategy For Social Media

The following you have already built on various sites can be further engaged with by developing a video marketing strategy for social media.

Social media users claim that they watch more videos on platforms like Facebook, even though YouTube continues to be the king of video content.

Although YouTube still reigns supreme in terms of video content, social media users claim that they are watching more videos on platforms like Facebook.

The same preparation goes into developing your video marketing strategy for social media as you would for any other marketing strategy:

• Set your goals
• Define your audience
• Define the “type” of videos you want—explainer/Live/interview/presentation/product reviews/video ads
• Create/curate your videos
• Share them
• Monitor their success

Make sure your videos adhere to the recommended video length recommendations once you have a strategy in place.

Keep in mind that most people have short attention spans, so if they didn’t specifically seek you out for something, you should keep your video brief, sweet, and to the point.

The ideal video lengths for each social media channel are listed below:

• Instagram: 30 seconds
• Twitter: 45 seconds
• Facebook: 1 minute
• YouTube: 2 minutes

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👉  Top 15 Types of Videos for Marketers

Run out of ideas? You can choose from 15 different categories of marketing videos that we’ve compiled. There is a fantastic video marketing example for each type of video:

1. Company culture video
2. Interview / Q&A video
3. Featured / Product video
4. Explainer video
5. Live video
6. User-generated video
7. Event recap video
8. Webinar / online event video
9. Tutorial / How to video
10. Educational video
11. Case study video
12. Personalized video
13. Short-form social media video
14. Paid social media video
15. Testimonial video

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👉  Majority Of Video Marketing Goals Consist Of These 3 Crucial Steps

You need to be aware of your ultimate objectives before you turn on your phone’s camera or take out the DSLR, as various types of marketing videos are better suited for various objectives.

Three categories best describe the majority of online video marketing goals:

• Awareness
• Engagement
• Education

1-  Awareness

These are the kinds of videos that will put you on your target audience’s radar. These videos typically need to be highly original, memorable, shareable, and attention-grabbing. This applies to all “viral videos” of any kind. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

2-  Engagement

Engaging videos are created to elicit a response from the viewer, like a like, comment, or share. Videos in this category typically have an emotional component to pique viewers’ interest. Examples include compelling behind-the-scenes footage or thought-provoking interviews.

3-  Education

This category is fairly self-explanatory: educational videos are meant to impart knowledge to viewers. An in-depth look at the business impact of a customer case study can help you engage potential customers. A how-to video can help existing customers better understand how to take advantage of your offer.

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👉   Some Other Key Things You Should Keep In Mind

1-  Create and optimize your videos for specific channels. 

Social media videos need to be immediately noticeable on Facebook or Instagram because people rarely search for them. While YouTube videos should have clickable titles, captions that are enabled, and hashtags so that your content appears when people search for particular keywords or are interested in particular topics. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

2-  Use psychology to make better videos. 

Remember that different hues have different emotional connotations. Music and storytelling both have the power to draw viewers in quickly and make them more receptive to your brand.

3-  Producing videos doesn’t have to cost an arm and a leg. 

DIY-style videos frequently outperform more polished content in social ads (read: authenticity). You can layer animations or motion designs that can be affordably outsourced to elevate your DIY video.

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👉 8 Easy & Effective Steps to Plan a Video Marketing Strategy in 2022

1-  Convey Your Brand Image

According to research, 64% of customers buy a product after watching a brand video. You can gain your target audience’s trust by remaining consistent throughout all of your posted videos. Make sure, as a brand, that the message your videos deliver is the right one.

When creating promotional videos, try to include your brand’s colours, logo, or tagline to enhance the brand’s image. Make sure the video is cross-promoted across various platforms if it introduces a change in branding (such as a new logo or festive branding). Your followers will be aware of all your branding updates if you do it that way.

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2-  Focus on Your Customer Persona

Today, television has been surpassed by on-demand content, and 6 out of 10 people prefer watching videos online instead of on television. Videos provide a more individualised viewing experience for the viewer, which is the reason for the change. By concentrating on your buyer persona as a brand, you can capitalise on this trend.

Consider your ideal customer as you begin your journey. You can determine a person’s persona by considering things like their age, gender, ethnicity, lifestyle, etc. The tone of the product will be simple for you to choose once you have a clear picture of who your ideal customer is.

The video can then be written, shot, edited, and uploaded. However, throughout this entire process, keep your customers’ expectations in mind.

3-  Come Up with a Video Content Schedule

The secret to successful digital marketing is consistency. Maintain a posting schedule as a result. Keep in mind that producing a video requires more time and effort than blogging or photo editing. Therefore, plan your schedule, taking resource availability and other factors into account. Once you’ve established a basic schedule, be sure to follow it. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

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4-  Plan Your Budget

However, the fact remains that simply producing a video does not ensure success. Marketing initiatives involving video give smaller brands a level playing field to compete with the established ones.

Compared to text-based posts, LinkedIn videos receive 24 times as many comments and 7 times as many reactions. A closer look at the videos on the social networking site for professionals will show that not all of them were created or edited using top-tier professional equipment.

Prioritize your brand’s marketing objectives and target market preferences before creating a budget. An industry influencer might be featured in a brand video that appeals to a primarily middle-class audience.

However, a company that wants to appeal to teenagers and students would benefit more from adding some fun.

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5-  Diversify Your Videos

Today, watching videos makes up one-third of all online activities. Numerous promotional videos have been produced as a result of this trend, so brands must diversify their video selection. The two types of videos that are currently most in demand are recorded webinars and product demonstrations.

You can also experiment with videos that show behind-the-scenes action, interviews, and customer reviews. By 2021, instructional videos and videos showing tips and tricks will be increasingly popular. So, incorporate these into your video marketing strategy.

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6-  Chalk Out the Tasks

Once you’ve established the fundamental strategy, divide the video-based marketing campaign up into smaller, more manageable tasks. Some of the activities to think about include writing scripts, setting up the lighting, recording video, editing it, and uploading the finished product. Make a list of all the tasks and assign due dates to each one. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.

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7-  Plan the Filming & Video Publication

The consumption of mobile videos is rising by almost 100% annually. As a result, you can anticipate a positive return on your video preparation. Determine the kind of video content you will produce first.

Next, suggest the same topics and outlines. Make a thorough plan for the shooting and editing schedule to make sure you stay on track. By using a professional editing tool, you can improve the video’s quality and project a more polished image.

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8-  Optimize Your Video

Optimizing the video for search engines is a further crucial step in ensuring that your content is seen.

Use any keyword tool to find keywords that are pertinent to your video content. For the most visibility, include these keywords in the title and description of your video.

For the most views, keep your video’s duration between 3 and 5 minutes. Make your videos closed captioned so that the search engine can identify the content and show it to users looking for related content.

You might want to shoot the video in portrait mode since a significant portion of video viewers stream on their mobile devices. 

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👉  Conclusion: How Can You Take Your Video Marketing Strategy To The Next Level?

Hope you found this complete guide to what is Video Marketing helpful. You can differentiate yourself from the competition by using the above step-by-step process for creating a video marketing strategy.

Additionally, it can assist you in highlighting your product and broadening its appeal to your target market. You’ll find it simpler to persuade them to buy your goods or use your services if you do it this way.

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Happy Marketing! 😀👉📲💻📢

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