💸🛍🛒 Every new business concept has the potential to be financially profitable💰. Money, after all, gives us freedom, so it’s no surprise. As a result, before starting your Amazon business, you should consider whether selling on Amazon is still worthwhile in 2022.

The e-commerce space is incredibly competitive, particularly when it comes to Amazon. But that doesn’t rule out the possibility of success. Despite widespread personal hostility toward the oversaturated industry, starting an Amazon business is still a viable option.

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As you can see, this year holds a lot of promise for new sellers, and in this comprehensive guide, you’ll learn how to start your Amazon empire the right way and sell on Amazon with ease, as well as a few key pointers for making it more successful.

Have a look at what this guide entails

👉 What is Amazon?

It’s no surprise that Amazon is the world’s largest e-commerce company, selling almost anything imaginable. Computer services, digital products, electronics, and other local services such as daily specials and groceries are all available on Amazon.

You may hear the term “Amazon marketplace” when selling on Amazon. In fact, this is not the same as Amazon. To put it another way, Amazon is primarily a seller-oriented platform, whereas the Amazon marketplace is primarily a customer-oriented platform.

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👉 Facts and figures you need to know before selling on Amazon

Let’s start with what sets Amazon apart from the competition. These figures will help you grasp the magnitude of the situation:

In 180 countries, Amazon has over 300 million active users.
Third-party sales are up 52% year over year.
Over 150 million people have signed up for Amazon Prime.
The Amazon mobile shopping app has twice the number of downloads as Walmart’s second-placed app.
89% of online shoppers prefer Amazon as their preferred shopping destination.
Small and medium-sized businesses in the United States sell 4,000 products per minute on the site.

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👉 Why should I sell on Amazon?

Why should you sell on Amazon rather than eBay or Etsy? Why not sell exclusively on your own website? Consider the following pros and cons of selling on Amazon as a selling platform:

Pros:

Even if you’re a beginner, becoming an Amazon seller is very simple.
When millions of people want to buy something, they go to Amazon first. In many cases, you can sell products without doing any actual marketing.
Amazon can easily handle traffic spikes and inventory fluctuations. If you use Fulfillment By Amazon, they can even handle fulfilment (FBA).
The Amazon partnership can help you if you have an exclusive product with a healthy profit margin.
People trust Amazon, but they’re hesitant to buy from sites they’ve never used before.
Because of Amazon’s high traffic, there’s a chance of more sales.
While you can sell on Amazon and have a website, you can also start a business selling only on Amazon without having your own website.
Low-cost marketing
Amazon handles payment processing and has excellent fraud protection. You’ll have one fewer headache to deal with.

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Cons:

Third-party sellers abound on Amazon, and if done correctly, you could be one of them. That does not negate the fact that there are some disadvantages to consider:

Sellers may take over your listings. They list counterfeit products using your legitimate Amazon Standard Identification Numbers (ASIN). All of your marketing efforts go to those sellers, and you get all of the negative feedback for the fake product on your real listing.
Fees from Amazon add up quickly. If you don’t have a large margin, paying Amazon could cost you money.
Customers’ experiences are not under your control.
Even if Amazon fulfils your orders, you’ll still be responsible for customer service and nurturing.

Even though there are some disadvantages, such as a lack of control, this does not negate the benefits. If you’re hesitant to rely solely on Amazon, you can always sell on the side.

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👉 What’s the difference between Amazon FBA and FBM?

Amazon FBA is used by nearly all Amazon sellers (92%), and Amazon FBM by two out of every five (43%). Amazon sellers sell as follows:

FBA only: 57%
FBA and FBM: 34%
FBM only: 9%

We’ll go over the main differences between these two fulfilment methods, such as which one requires more experience and which is more profitable, as well as the factors to consider when deciding whether to sell on Amazon FBA or FBM.

FBA (Fulfillment by Amazon) is an Amazon selling method in which a seller (or a seller’s supplier) sends their products to Amazon’s warehouses. The inventory is then stored by Amazon and shipped directly to the customer (often through their 2-day Prime shipping). They’re also in charge of customer service.

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FBM (Fulfilment by Merchant) is an Amazon selling method in which a seller lists their products but handles all storage, shipping, and customer service (or through another third party).

👉 What model should you go with?

All types of Amazon sellers can benefit from Amazon FBA and FBM fulfillment methods, from small businesses and at-home sellers to top brands with complex supply chains. But how would you know what’s best for your business?

✅ Consider your sales strategy first:

Create your own product label/brand with private labeling.
Wholesale: purchasing products directly from a brand or from distributors who have excess inventory to resell on Amazon.
Retail arbitrage is the practice of purchasing discounted products from retailers in order to resell them on Amazon.
Online arbitrage is the practice of purchasing discounted products online and reselling them on Amazon.
Dropshipping entails purchasing products directly from a manufacturer, who then fulfils and ships the order to the customer.
Handmade: creating and selling your own products on Amazon

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✅ Then there are six major factors to consider before choosing an Amazon fulfillment method:

Size and weight of the product
Customer experience management.
Feedback from sellers
The rate of inventory turnover
Logistics
Expenses and fees associated

Based on those factors, here’s a quick overview of which method you should use.

✅ FBM should be used if…

You want more control over your customers.
Your excellent customer service practices are in place.
The products you sell are oversized or heavy.
You already have logistics in place.
You can reduce the costs associated with fulfilling your own products.
Your inventory turns over slowly.

✅ You should use FBA if…

The products you sell are small and lightweight
You’re okay surrendering control to your customers to Amazon
You want Amazon to handle your customer service
Your inventory turns over quickly
You do not have logistics in place
Your expenses would be higher if you fulfilled your own products

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👉 Can you use both FBA and FBM?

Yes. According to Jungle Scout’s research, 34% of Amazon sellers sell both FBA and FBM.

If you have a large number of products, you might want to consider combining the two.

Consider the following scenario: you sell two types of products. One item is oversized and rotates slowly. The second item is small and has a high turnover rate. You would sell the large/slow-selling product through FBM and the small/fast-selling product through FBA to maximize your profits and minimize your expenses.

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👉 What is Amazon Seller Central?

Amazon Seller Central is a cutting-edge business tool on Amazon. To be more specific, this is a process management dashboard. You can manage your inventory, advertising, orders, reports, performance, and more from this location.

It’s the lifeblood of your company and helps you connect with potential customers. The Amazon Seller Central, Vendor Central, and Seller Central home pages can be confusing.

It’s worth noting, however, that the latter allows for direct sales to Amazon. Watch this video for a quick overview before moving on to how to start selling on Amazon.

👉 How To Get Started With Amazon Selling

1- Make a business strategy

To start an Amazon business, you’ll need a strategy in place to ensure everything goes smoothly. Your business mission, market analysis, products and services, marketing and sales, financial plan, and so on should all be included in your business plan.

There are numerous things you should be aware of. You must conduct market research, analyze trends, learn about your competitors, and determine the types of products you want to sell as well as the amount of money you want to spend on product sourcing, marketing, and promotion.

Make a rough schedule for your business and any relevant business activities.

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2- Discover Your Specialty or Niche

Finding a profitable niche is critical to your long-term success. You must conduct market research and identify relevant trends and competitive products that align with your passion and interests in order to run a profitable business.

Study the emotional impact, practical value, visibility, and recognition of the product trend. To go viral on the market, try to find the selling point or create a new trendy selling point. We strongly advise you to avoid using seasonal or fragile products.

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3- Start Market Research

After you’ve determined your niche, you’ll need to conduct market research to confirm it. Keep track of your competitors’ sales over time. Following your competitors will provide you with a more accurate picture of the market, niche, or segment.

Another option is to interact with many suppliers or customers to learn about their opinions on the products; you could conduct a survey to do so.

You can move forward with your plan once you’ve confirmed that the market’s sales numbers are consistent. You can move forward with your plan in a stable market.

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4- Understand Amazon’s Product Restrictions & Fees

Get acquainted with the platform’s product restrictions and fees as part of studying how to sell on Amazon. Knowing these stipulations will help you create a selling strategy and decide which products to sell. Some may be profitable and in demand, but their associated fees and regulations can incur additional labour and/or costs—which is important to keep in mind.

5- Figure out if the product you want to sell needs approval from Amazon

Determine whether the product you want to sell requires Amazon’s approval as there are 20 categories on Amazon that are open to all sellers, so you don’t need Amazon’s permission to sell products in any of them.

However, there are 15 categories that require Amazon’s approval, so if you want to sell products in any of these categories, you’ll need to subscribe to the Professional Selling Plan.

Amazon restricts the number of sellers in these categories in order to maintain product quality. So, if you think your products are up to snuff and want to sell them under these headings, you’ll need to submit an application to Amazon for approval. In up to three business days, Amazon will let you know if you’ve been approved or if they require additional information from you.

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Here are two lists of Amazon product categories: those open to all sellers and those that require approval.

✅👉 Product Categories Open to All Sellers

1. Amazon Device Accessories

2. Amazon Kindle

3. Baby Products

4. Beauty

5. Books

6. Camera & Photo

7. Cell Phones

8. Clothing & Accessories

9. Electronics

10. Handmade

11. Health & Personal Care

12. Home & Garden

13. Musical Instruments

14. Office Products

15. Outdoors

16. Software & Computer Games

17. Sports

18. Tools & Home Improvement

19. Toys & Games

20. Video Games & Video Game Consoles

✅👉 Product Categories That Require Approval From Amazon

1. Automotive & Powersports

2. B2B Business Products

3. Collectible Coins

4. Fashion Jewelry

5. Fine Jewelry

6. Fine Art

7. Grocery & Gourmet Food

8. Industrial & Scientific

9. Luggage & Travel Accessories

10. Personal Computers

11. Professional Services

12. Shoes, Handbags, & Sunglasses

13. Sports Collectibles

14. Video, DVD, & Blu-Ray

15. Watches

6- Four Crucial documents You’ll Need to Create Your Amazon Seller Account

Thousands of Indians have successfully launched and grown their online businesses. Here are the four things you’ll need to grow with them and join the Amazon marketplace:

✅ Contact Information – When you create an Amazon account, you will be asked to provide your phone number and email address. Once verified, these details (contact number and email address) will allow you to communicate with your customers and keep track of your daily order notifications.

✅ GST Number – Since the implementation of the most recent indirect taxation system in June of 2017, all forms of indirect taxation have been grouped under one umbrella, GST (Goods and Service Tax). If you are a new seller and do not yet have a GST number, the A-Z GST Guide can help you understand how to enroll for GST.

✅ PAN number – A PAN (Permanent Account Number) is a mandatory document issued by India’s Income Tax Department to all individuals and businesses. The 10-digit number is used to keep track of your tax deductions and, in some cases, as proof of identification.

A personal PAN number is not the same as a business PAN number. If you’re self-employed and own a business, you’ll have two PAN numbers: one for you and one for your company.

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✅ Bank Account Information: One of the advantages of having an online business is that you can earn money from it. The money you earn from sales is directly deposited into your designated bank account. To enable this, you must provide all of your bank account information, including the IFSC code and other required information. If you haven’t already done so, you can read our article on how to open a bank account.

If you’re still unsure where to begin, check out our “Start Selling Guide” to learn how to quickly register to sell on Amazon.

👉 Here’s a Quick Tutorial Guide On How To Create Amazon Seller Account

7- Set up your shipping preferences

Even if you sell on Amazon, you’ll always be able to ship your own products. But Amazon offers a truly unique and advantageous shipping service for all of its sellers called Fulfillment by Amazon, which is hard to pass up. All you have to do with Fulfillment by Amazon is send your inventory to an Amazon fulfillment center, and they’ll store, package, and ship it to your customers.

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Signing up for Fulfillment by Amazon also makes your products eligible for Amazon Prime’s free two-day shipping, free shipping, and customer service and returns. Shipping costs are already included in your seller plan, so all you have to pay for is storage space and a fee for each order Amazon fulfills.

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8- Create a Product Listing

To add your things to the site, you must first establish product listings. There are numerous components to generating a listing. You must include photographs that are clear and high-resolution.

Make sure your items are “Prime eligible” and take advantage of Prime members’ free delivery options. You can manually list your things if you don’t have many. Also, get to know what is lead generation thoroughly which will guide you to uplift your ability to get quality leads to boost your conversion rate.

If you have a lot of items, you can upload a spreadsheet with all of them. Make your product listing appealing by including enough information about your products.

9- Sell and promote your products

You’re ready to start selling on Amazon once you’ve set up your account. Make sure to create engaging product listings with clear and concise names, benefit-rich descriptions, and dynamic images to attract as many potential buyers as possible.

Consider placing sponsored product advertising directly on Amazon if you want to enhance the visibility of your products. These are pay-per-click advertisements that will appear alongside people’s search results. Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.

Amazon also has an automatic ad targeting tool that uses its search algorithm to recommend a list of potentially profitable phrases that you can bid on and use to advertise your products.

10- Analyze your performance

You’ll have access to a sales dashboard in your Amazon Seller Central account that shows a snapshot of your orders for the day, the number of units sold, the number of sales you’ve generated for the day, and other indicators.

You’ll also have access to company statistics that show metrics like item sales, month sales and orders, page visitors, brand performance, inventory in stock, and more.

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You’ll also get access to a “Compare Sales” graph, which allows you to compare sales from different days to find seasonal trends and patterns.

How to Sell on Amazon | Analyze your performance

Finally, you’ll have access to a sales reporting tool that can extract any of your account’s metrics and turn them into a graphical representation of your sales data. This will give you a clear picture of how your Amazon account is performing.

👉 Bottom Line

Amazon is a very accessible marketplace that welcomes all types of merchants, from one-time sellers selling a few goods per month to power sellers selling hundreds of products per day. Now that you know how to sell on Amazon, you’re aware that there are a variety of ways to do so, but the competition is fierce—and the marketplace is demanding.

Reach out to our complete Amazon seller step-by-step practical tutorial to beat the competition and make more profit in the right way & for a long time.

Every Amazon product opportunity should be approached from a profit standpoint. This takes into account the price of the products you sell as well as the time it takes to find products, create listings, manage inventory, and ship orders. Once you’ve grasped the fundamentals, you can make decisions that will help you balance efficiencies, increase net profits, and find new opportunities.

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Happy Marketing! 😃✌

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How to Sell on Amazon: The Complete Beginner’s Practical Guide (2022 Updated)

👉 What is Amazon?

👉 Facts and figures you need to know before selling on Amazon

👉 Why should I sell on Amazon?