You are currently viewing What Is Google Trends & How To Use It: 10 Mind-Blowing Tricks To Boost Your Brand SEO Ranking

What Is Google Trends & How To Use It: 10 Mind-Blowing Tricks To Boost Your Brand SEO Ranking

💁‍♀️🔎🎯 Google Trends isn’t your typical SEO tool. It’s very helpful for those of us in dropshipping and eCommerce because it can tell you about the seasonal trends of a particular product or your niche. You can even use it to gain an advantage over competitors by keeping an eye on their positions.

You can use the website to find a niche, conduct keyword research, see what is popular in your country, get ideas for new content, compare topics, or discover your target audience.

📌 This complete guide to what is Google Trends will share how to monitor everything from Google search to YouTube stats to the Google Trends compare feature. But most importantly, we’ll share how to use Google Trends perfectly to maximise your business. 

🚀 Without further ado, Let’s jump right into it……….

👉  What Is Google Trends?

Google Trends is a trend search feature that displays how popular a search term is on Google. You can see whether a trend you are searching for is on the rise or declining.

To help you better understand Google trends, you can also find demographic insights, related topics, and related searches.

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👉   How Does Google Trends Work?

In 2006, Google Trends was introduced, allowing users to explore web trend data going back to 2004. Due to the broad range of dates it supports, Google Trends is a helpful tool to accurately track how trends have changed, especially in the internet era.

Let’s start with the fundamentals of the tool that you should be aware of.

So what do the Google Trends numbers mean?

The first thing you’ll notice when using Google Trends for search trends is that it uses a score scale of 0 to 100 rather than search volumes.

You need to use keyword tools to determine search volumes for the search terms you want: To confirm the search volumes of popular search terms, you can, for instance, use the Keyword Planner from Google Ads.

A score of 1 indicates the search terms’ lowest relative popularity, while a score of 100 indicates their highest relative popularity. You can tell that there isn’t enough information for a search term if the score is 0.

While relative popularity may be impacted by search volumes, they are not the same thing.

The relative scoring system has the advantage of allowing you to compare many different trends, even those that are unrelated.

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👉   How To Use Google Trends?

Click here to visit the Google Trends page before we get started.

Let’s begin by putting a simple topic or search term into the search bar.

These four refinement options will be available to you after you enter your desired topic and will enable you to thoroughly examine the findings. These are:

  1. Location: Possibilities range from the worldwide to the city level
  2. Timeframe: Options go as far as 2004, up until the last hour
  3. Category: Options include Sports, Autos & Vehicles, Arts & Entertainment, Beauty & Fitness, Politics, Finance, Health, News etc.
  4. Search Type: Image Search, News Search, Google Shopping and Youtube Search

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👉  Why Google Trend Is Important To Boost Your Brand (5 Reasons)

Google Trends has developed into a crucial tool for numerous companies all over the world. Let’s go over some of the advantages and possibilities that Google Trends provides to marketers and advertisers.

1-  Identify the latest trends

The homepage of Google Trends features a variety of information that is currently trending internationally. This information includes trending stories below the featured insights at the top of the page.

This information can be especially helpful because advertisers often use trending topics to develop content and formulate strategies.

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2-  Choose best performing keywords

A strong SEO strategy is required to increase traffic to your website. Google Trends makes it simpler to determine which words are searched for frequently, and you can test different keywords and gauge their potential success, should you decide, for example, to use the keyword in the title of a new article or blog post.

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3-  Monitor marketing performance

Businesses can track and evaluate the effectiveness of their branding and marketing efforts in a number of ways. The Google Trends tool is one of them because it can show you how much activity or interest is being directed toward your brand or product.

The Search Volume Index can also assist you in learning when your brand or “keyword” is most frequently searched, giving you the opportunity to see when interest in your product or brand is at its highest and when it is least active.

Results can occasionally be a bit muddled because your brand name might also be used in other types of research.

In order to find and gauge a product or service’s popularity, it is worthwhile to look through the results that appear when you type in your brand name plus that particular item or service.

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4-  Competitor check

This tool can also be used to evaluate the accomplishments of your competitors. It won’t give you the most in-depth competitor analysis, but it will still give you a good idea of how frequently their brand, product, or service is searched for on Google.

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5-  Recognise areas and regions of high interest

The ability to determine which nations or regions have a keen interest in the keyword you have researched has already been mentioned. 

You can create powerful advertising campaigns and successfully target the right audiences with the help of this invaluable information. A topic may be extremely popular in one nation while being virtually unknown in another.

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👉  How to Use Google Trends: 11 Tips to Improve Your SEO and Rank Higher

Here’s what Google Trends can do for you:

  1. Monitor search trends
  2. Find new keywords
  3. See the latest popular searches
  4. Research your niche
  5. Plan your yearly calendar
  6. Compare keywords
  7. Improve SEO for video and eCommerce
  8. Analyse your competitors
  9. Identify Seasonal Trends
  10. Use Trend Predictions
  11. Target local audiences

1-  Monitor search trends

You can always know the level of interest in a topic because you are keeping an eye on trends. You can plan posts based on the times of year or occasions that typically see a spike in search volume. 

Start your keyword research by entering any term into Google Trends.

For instance, run a search on Google Trends and look at the chart if you want to write about (or sell) jackets. You’ll see that this term is searched for more frequently in the winter, with a peak in November and December.

Additionally, you’ll see that starting in February, it starts to lose popularity.

You can use it for any term you want to learn more about. You can publish your content when readers really need it by noticing the patterns. You will receive more visitors if you publish when there is still interest in the subject.

This mostly applies to topics that are seasonal. There are also perennial favourites that can continue to dominate the charts all year long. This implies that you are free to write about them whenever you like.

For instance, despite occasional fluctuations, “improve diet” and “self-help books” remain constant throughout the entire year. In the last two years, this keyword has grown in popularity.

Therefore, there are numerous excellent opportunities for you to write about bettering your diet and self-help books.

You might also want to update your outdated content, which is another reason to look at search trends. Make sure to update it with queries that are popular at a particular moment.

You can change the time period Google Trends uses to analyse a search term from the default 12 months to one or more years. This makes it clearer to you which keywords perform over the long term and which only experience short-term spikes in search volume.

If you’re writing to a global audience, you can look at trends in that country as well as globally.

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2-  Find new keywords

Start your search with a seed keyword, choose the time frame and the nation, and scroll down to see the final two blocks for the best chance of finding fresh content ideas.

You will see suggestions for queries that are related to your seed term in the “Related queries” block on the right. The queries with the highest volume of searches during that time period can be found by filtering the keywords to get the best results.

If you select one of these related searches, additional statistics and keyword suggestions are displayed for that search. So you can research extensively and switch between keywords to find fresh ideas for popular content.

You can either check the top queries from the time period you chose or the trending (rising) queries to see what people are buzzing about right now. The most popular search terms associated with your topic are shown in the top queries.

Tip: You can typically see the percentage increase in search volume for the rising queries over the selected time frame. However, occasionally the word “Breakout” will appear next to them.

A “Breakout“-designated query has recently seen a growth of more than 5000%. Therefore, if you want to drive a lot of traffic to your website, these are the search terms to target.

Be careful though, as many of these keywords aren’t very popular right now. They are transient keywords that trend for a brief time before disappearing.

For more ideas, make sure to look at the “Related Topics” block as well. You can see the subjects that people searched for in relation to your primary search term there.

3-  See the latest popular searches

Google Trends should be your best friend if you enjoy writing content that needs to be read quickly. How can I get a list of the most recent and popular searches using Google Trends? Simply go to Google Trends, scroll down, and choose the nation whose trends you want to look at (top right corner).

The most popular searches in that country over the past year are shown here, along with recent trending searches. Remember that these popular search terms are only trending now and may lose their appeal in a week or two.

The Google Trends feature is your go-to tool if you write news or brief articles to increase traffic.

However, you shouldn’t rely on the most recent trending searches if you intend to write content that readers will return to in the future. Long-form, evergreen content will benefit greatly from keyword research conducted over longer time periods.

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4-  Research your niche

Make sure the niche you choose for your website still adds value before choosing it. You want to be certain if an idea is worth investing in because trends come and go.

Look up the market niche you want to focus on with your website in Google Trends. Change the 12-month stats date in “Interest over time” to 2004-current. This will allow you to see how it has changed or regressed over a considerable amount of time.

For instance, if you perform a search for popular terms like “vlogging” or “bitcoin,” you will notice a dramatic rise in the charts over the past few years.

However, if you search for “finance,” you’ll see that there haven’t been any notable changes or spikes in interest in this subject over time.

So you can better understand which niches have a higher chance of success based on the numbers in front of you and the changes in the chart.

Even if there isn’t much of an increase, the charts remaining steady is still a positive sign. It indicates that there is a devoted user base for your topic, which means you can create a welcoming community on your own.

Pay close attention to terms that experience brief popularity before steadily declining in the rankings. You should avoid choosing a niche that carries obvious risks.

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5-  Plan your yearly calendar

You need careful editorial planning if your specialty is writing about topics that are popular but only last a short while.

It’s best to find the ideal timing for this kind of topic so that your content, sales, or seasonal offers go live right before the peak.

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6-  Compare keywords

To find out which related keywords receive the most searches and how those searches change over time, use Google Trends’ comparison feature.

For instance, there are some terms that experience a brief period of extreme popularity followed by a sharp decline in monthly searches. On the other hand, some terms never experience spikes and remain constant over an extended period of time.

Use the constant search term because it will still be applicable to a niche in future years if you need long-term content.

This feature is useful because it makes it simpler to spot differences and identify the most potent keyword when all the stats are displayed in a single chart.

Take this enticing comparison of podcasts and audiobooks as an example:

It seems that podcasts are people’s favourite form of audio content. Another interesting observation is that, while podcasts have ups and downs in the number of searches, audiobooks follow a constant path from their very beginning to today.

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7-  Improve SEO for video and eCommerce

If your company relies on eCommerce or video marketing (or both), Google Trends is a useful tool for learning how trends change over time.

Change the search engine from “Web Search” to “YouTube Search” or “Google Shopping” when looking up a term. Only one of these two platforms will be included in the results, not the standard Google search engine.

They are very beneficial because you can see which industries or products are in demand by eCommerce stores. Additionally, you can find topics for successful videos based on what YouTube users search for.

For instance, if you look up “how to cook,” you’ll see that YouTube sees more weekly searches than Google does. So, you might want to think about using videos if you want to produce content on this subject.

This is a useful feature because, while some keywords perform admirably in blog posts, they might not perform as well in videos, and the reverse is also true. It makes it easier for you to modify your content according to the topic and distribution method.

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8-  Analyse your competitors

When looking for a product, people occasionally look for a specific brand that they know and trust. The same thing takes place if they like a particular blogger’s or vlogger’s videos.

If any brands do appear in search results, you can check Google Trends’ “Related queries” section to see if they are popular.

When I do a search for “coffee,” Starbucks comes up as one of the top related searches. When brands appear in the suggested queries, you can study their marketing strategy and get an idea of who your competitors are.

You can also use Google Trends’ comparison feature to see how many searches your competitors have, either in comparison to you or to one another.

You can analyse your market using these statistics and identify areas where your branding strategy needs to be strengthened.

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9-  Identify Seasonal Trends

The majority of content marketers prefer to schedule their posts months in advance and monitor changes in keyword popularity.

In order to do this, tracking seasonal trends using Google Trends can assist you in determining when to create content that is likely to receive a lot of search traffic around specific times of the year, such as the holidays. These search trends assist your business in launching promotions at the ideal time.

Google Trends can provide visual representations of when and how frequently a given keyword is searched in relation to other times of the year.

Fewer marketing errors result from being able to prioritize the cyclical trends with the most traffic.

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10-  Use Trend Predictions

A quick and easy way to help with your keyword research is to use Google Trend predictions. In recent years, Google has updated the Google Trends tool with forecasting and trend information for popular keywords.

Take advantage of the opportunity by focusing on a keyword that is associated with your company and is predicted to see an increase in search volume over the next few months to a year.

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11-  Target local audiences

The ability to use Google Trends to understand your audience is yet another cool feature. When you conduct a search, you can see which regions and cities are most popular for your content or products.

Using this information, you can target these particular areas with paid advertising or customised content and optimise your website for local SEO. To reach more of these targeted areas and boost conversion rates, you can personalise your content marketing.

You can even create content that contrasts your goods with those of your competitors and informs readers of the advantages of your goods.

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Hope you found this complete guide to what is Google Trends helpful. In the end, as you have seen from this article, Google Trends has a wide range of applications and advantages for business owners, marketers, and researchers.

When you need to comprehend the positions of keywords and topics in the world, the tool’s simplicity makes it a great addition to your workflow.

To avoid being on a downward trend, it is especially important to regularly monitor the trend of topics that are relevant to your business.

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