A Complete, Simple & Pure Friendly SEO Overview

If you have come this far, it means that you have heard of the above-written term and that’s the reason you clicked on this blog to know eagerly about it & even we are eager to tell you about the most used way to make you & your business digitally successful around the world because we believe in making this world at least digitally successful.

So, let’s get started with the beginning of SEO.

You probably know SEO stands for Search Engine Optimisation but what is that, why to use it & if it’s good then how?

Well, we will explain each of the above and more in this complete overview of SEO.

So, what is SEO?

The first question that revolves in our mind before we get into deep of it. The art of ranking high on search engines under the unpaid form, which is also known as organic listings is called SEO means Search Engine Optimisation.

Let’s make its meaning a deep further. Suppose you are a mind-blowing chef, maybe you wanna be Sanjeev Kapoor or above him and you have several articles written on your website, for example, you have an article on “How to make Moong Idli”, you want the search engines(Google, Yahoo, Bing, Aol, Ask, etc.) to show your article among the top or on the very top to any who searches “Moong Idli Recipe”.

So, SEO is the magic you have to work on for that article in contemplation of getting included in your post very likely by search engines as one of the top results whenever a searcher searches for that keyword.

But now, let us reveal you the truth as well. It takes time to reach among the rankers or on the rank one. Now, on the other hand, this is also the truth that once you reach among the top results then it remains consistent, which helps you to bring more traffic to your article or website, creating your brand awareness among the audience and obviously generating revenue to you for sure.

And now, you know exactly what Search Engine Optimisation is, How is it so useful to you.

So, Let's move on our tour a Lil inside the desert of SEO step by step.

Keyword Research

You should know that what keyword research means because it all starts with it only and even, you want to be found on top for such relevant keywords.

So, the first step in the Search Engine Optimisation is always the Keyword Research & it is the most important step, so what keyword research is all about!

Well, it is the process of identifying keywords we want to be found for on the search engines.

So many people use search engines on a daily basis and we want to be found to the relevant content so, let’s get back to the example of chef, so, you are writing a blog post on “How to make Moong Idli” and if somebody types in the best recipe to make moong idli or recipes from moong dal, so you want to be found for that if it’s relevant to that content what you wrote about.

So, we recommend that keyword research should be done based on high search volume, high relevancy, and less competition.

Now, there are 2 types of keyword and we are going to talk about both of these, so these are:-

1. Short-Tail Keywords
2. Long-Tail Keywords

Short-Tail Keywords

• They are more generic
• They consist of less than 3 words
• These keywords have high search volume, high competition but less conversion rate

For example, short tail keywords include, “idli recipes” & “moong dal”.

Long-Tail Keywords

• Long-tail keywords are very specific
• They usually consist of more than 3 words
• Compared to short-tail keywords, these keywords have relatively less competition and search volume but a higher conversion rate
• When visitors land from a long tail keyword, they are usually ready to make a purchase

For example, long-tail keywords include, “best recipe to make moong idli” or “how to cook moong idli in lesser time”.

So, if you want more visitors & bringing traffic so short tail keywords can help you for sure but on the other hand, if you want to get higher conversion rates or in other words, target pages with a product or specific article then longer tail keywords have proven itself.

How does a Search Engine Work?

Well, we are here discussing on Optimization of websites on search engines, so we should come to know that how does a search engine works actually or how does it take up or select the websites on top ranking.

So, A computer program that searches the web for sites based on your keyword and returns a list of sites it deems most relevant to that keyword and the mission of search engines behind that is to get the searchers the best and most relevant results which are precise as possible as regarding what they think searchers are looking for so that they keep coming back to search engines and they click on the ads and earn more money and that is the simple factor about it.

On-Page SEO

In simple terms, it is basically the method of optimizing elements of web pages and it is used to gain more relevant traffic to your webpage.

A few web page elements are:-

• Schema
• Title Tag
• Meta Description
• Header Tag
• Image Alt Text
• Featured Snippet
• Page Speed
• Internal Links
• Sitemap

Off-Page SEO

Unlike On-Page SEO, Off-Page SEO refers to activities you can perform outside the boundaries of your website. The most important are:-

• Link Building
• Social Media Marketing
• Brand Mentions

So, a successful off-site SEO strategy will generate the following benefits to website owners:-

• Increase in rankings
• Increase in page rank
• Great exposure
• Establish trustworthiness

 Google Algorithms

Let’s make easier for you to understand, what google algorithm exactly is, as the term algorithm defines itself most of it that it is a set of rules which you have to follow. Same goes for google algorithms there are a set of rules which you have to keep in mind & have to work along with keeping in mind to these algorithms.

So, it’s so important to go along with the algorithms because if you don’t run along with it then it might be difficult for you to stay in the market. Maybe you would have established a good amount of traffic and getting good conversion rates too but that will not remain longer if you are updated with the latest algorithms of Google. Yes, you read right, Google keeps updating its algorithms.

Even there are so many cases where if you don’t follow the algorithms and once google penalized your website then everything comes down, your traffic, your ranking, your conversions and in some cases you can’t survive more. So, it will be helpful for your website in all cases if you work as per Google algorithms.

If you ask most of the SEO candidates or even who is experienced with 2-3 years that what google algorithm is so, they will start telling you some of the famous google algorithm names like panda penguin but this is not correct at all because we already specified it above that even Google employees don’t know exactly when and which update is going to happen, they keep updating it as per the searcher’s search keywords.

There are a few main algorithms are given below:-

• Panda
• Penguin
• Mobilegeddon
• EMD
• FRED
• Hummingbird
• Rank Brain
• Possum
• Pirate

 Types of SEO

Here in types of SEO, we are really talking about what’s right, what’s expected versus doing something which is like trying to cheat the system. Well, let’s move on to the types so you can get it clear.

So, there are mainly 2 types of SEO:-

• Black Hat SEO
• White Hat SEO

 Black Hat SEO

Black hat SEO is a technique used to improve page rank on search engine page results (SERP) by violating search engine rules and policies.

So, Google has made a clear line in the sand that they don’t like link gains, keyword stuffing, so if you fall in those practices then you are practicing black hat practices. To cheat the system to try and rank faster or some other ways of blackhat are redirecting, fishing, having duplicate content, all these things are frowned upon by the search engines.

If you are caught in violation of their policies, not only the result of algorithm changes but also you could get your website blacklisted from the search engines and it’s pretty clear cut.

So, that’s why the algorithms are in place, they create a system and environment, where good quality content is shown.

White Hat SEO

Now, if you don’t want to be penalized by the search engines so white hat is used to improve search engine rankings by following those rules and policies.

Let’s understand it in simple formal words, white hat SEO is a technique which is used to improve search ranking on search engine page results (SERP). It follows search engine rules and policies.

So, organizing the structure with headers, creating a very clear meta description, submitting a site map, all of those are white hat techniques. Some more examples are addressing page load time, using relevant keywords naturally in your content, creating high-quality content that is fresh and interesting for the end-user, improving your website navigation, so, all of those are going to get you higher and further and with better benefits. 

 Website Architecture

 As most of the things are understandable by its term itself means it gives an idea of the website’s structure. So, basically, when we say, website architecture, what we mean is we want to give the search engines an idea of how our websites are built.

So, every website has a hierarchy it starts with a home page, where most people go to find other pages of your website, for example, a website of a restaurant where it has multiple categories of cuisine and from the drop-down menu under categories, it has multiple cuisine options, so that’s how a website architecture flows, it’s closed from top to down & the main reason for having a good website architecture is internal links are spread equally, so make sure again not to apply black hat method.

So, a few tips, which can really help you to bring traffic over your website, especially when you are planning to develop your website from an SEO perspective, you should be focusing on a few things & these are:- 

• Site architecture & navigation
• Responsive design (for both, desktop & mobile)
• Optimize for the crawlers
• Create a consistent URL structure

So, a good example of website structure is like Amazon, they have a hierarchy in terms of categories.

 Local SEO

It is simply for those businesses that focus on a specific market, it could be the whole state, like Maharashtra, Gujarat, Delhi, Uttar Pradesh, etc. It could be a specific city like, New Delhi, Mumbai, Ghaziabad and it depends upon the nature of business and who you are trying to attract or we can say what geolocation you are trying to attract so if you are trying to attract a segment of audience in a specific location then local SEO should be in your sites for optimization.

So, in short, Local Optimization is the method of optimizing a website to gain traffic from location-based searching or we can say specific location. It also helps you in the marketing of your products and services to local consumers.

So, due to this reason, your NAP details should be accurate and consistently updated across the Internet.

Now, I am damn sure, a question has already raised in your mind, what is NAP?

I hope, I guessed it right!

So, here in the NAP-

• N - Name of your organization
• A - Address of your organization
• P - Phone Number of your organization

So, it is very simple, you just have to be consistent & it is important for companies that want to rank well organically in local search & why am I focusing here that you have to be consistently updating your NAP because the legitimacy of companies is validated by search engines.

Some other benefits of consistent & accurate NAP are better organic search rankings & help to get traffic to your website from local searches.

Final Touch

First of All! A Hearty Thank You & Congratulations! You have just finished reading our first ever blog on SEO not only SEO but also the first blog from us on Digital Marketing.

So, We have covered the main basics or we can say the complete basic overview of SEO.

Now, where to go from here? We would highly suggest you check out our other articles too on our blog which is surely going to help you furthermore better or wait!! if you are so done with reading now these articles then no worries, we would prefer you here to switch to video, we also have several tutorials and guides on our YouTube Channel.

We hope that you enjoyed & found this article useful and we would love to know in the comment section if it did and how you step up there at your side from here by using it.

Got questions? Let us know that as well in the comment section else ping us on Facebook, Twitter or Instagram.