On LinkedIn, there are more than 30 million pages. If yours isn’t one of them, you’re passing up chances to expose your content to the market that matters to your company the most.
In a nutshell, On LinkedIn, more than a million people publish more than 130,000 posts each week, and roughly 45% of readers hold company managers, VP positions, CEO titles, or other senior management positions! As a result, you must produce content on LinkedIn if you want your brand to be seen by the right people.
Want to expand your business using LinkedIn? Do you need assistance deciding what to post on your company page? You’ll find 11 suggestions for natural business posts on LinkedIn in this article, along with advice on how to create content that works.
🚀 Without further ado, Let’s jump right into it……….
Have a look at what this guide entails
👉🏻 LinkedIn Overview
The largest online networking site for professionals is called LinkedIn. LinkedIn is more than just a social media platform; it also allows you to connect with friends, family, and coworkers and improve your career prospects by making new connections and taking online courses, among other things. In summary, LinkedIn is much more than just a resume-sharing platform. Here is a short list of a few things you can do on LinkedIn; by no means an exhaustive list.
- Connect with friends and family.
- Connect with work colleagues and other professional contacts.
- Meet new industry professionals.
- Re-share posts, articles, and videos.
- Publish your own posts, articles, and videos.
- Create a LinkedIn Company page.
- Read “LinkedIn News.”
- Use hashtags.
- Plan and schedule Events.
- Post jobs and internships.
- Search for jobs and internships.
- Send direct messages.
- View Insights and generate leads with Sales Navigator.
- Advertise with LinkedIn Ads.
- Join Groups.
- Improve your skills with LinkedIn Learning.
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👉🏻 5 Compelling Reasons to Publish on LinkedIn
Here are five compelling arguments for why you should consider adding new content to LinkedIn or, at the very least, reposting older entries from your current blog.
1- Provides more value to connections who view your profile.
LinkedIn is all about forming connections, and one of the best ways to do that is by first offering value, which you can do with your content. Your three most recent LinkedIn posts are included in your profile, so using custom graphics or images gives your profile an added visual element.
2- Your network can share your LinkedIn post
Your connections’ first degree connections can see every time they engage with your content (likes, comments, and shares). This is extremely effective because it not only increases the number of people who see your post, but it also has the advantage of their connection considering it deserving of engagement.
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3- Publishing valuable content on LinkedIn positions you as an authority on your topic.
Regularly publishing worthwhile content builds relationships with your connections and positions you as an authority on the subject. People who are regarded as authorities in their field frequently earn more money and attract more clients. Must I say more? These are the top five reasons why publishing long-form content on LinkedIn should be a top priority for marketers looking to use social media.
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4- Your connections are notified each time
Your posts may easily get lost in the noise on LinkedIn as more and more people start to post. Do you want to make it more likely for your connections to click on your post? Make a short title that is intriguing and compelling to draw readers in.
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5- Your potential reach is exponentially increased.
Although there is no surefire way to be featured by LinkedIn Pulse (although a lot of early traffic and engagement is key), being recommended by Pulse will expose your content to a sizable audience of interested people. Additionally, it has a much higher likelihood of appearing in the weekly email sent to your connections by LinkedIn.
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👉🏻 How to Create a LinkedIn Post That Engage Your Network
1- Try Original Long-Form Content
Writing and publishing your own original content on LinkedIn is simple. When you log into your account, it is immediately at the top. Posting original content on LinkedIn is a fantastic way to promote both your company and yourself. By writing articles, you can reach a responsive audience of content consumers by writing articles.You don’t have to spend hours writing to have original content. Make a running list of potential LinkedIn post topics as you participate in your community, attend conferences, and have thought-provoking conversations. When it comes time to write a post, you will have a lot of options.
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2- Effective LinkedIn Content Idea; Create a POLL
One of the newest ways to interact with your audience on LinkedIn is through polls. Everyone enjoys a good question, and a good one might even elicit a response from readers who don’t typically leave comments on posts. Make a poll, let people respond, and then be sure to respond to their comments and feedback.
Do you want to interact with your LinkedIn audience?
Yes / No
You see what we did here, right? 😉
3- Create A Competition
Competitions are a great way to increase the visibility of your page quickly, and you can also support other business owners. Numerous competitions can be held online, including ones for account or business growth, play-to-win games, and photo caption contests. The list goes on forever. Set your imagination free!
4- Find Tips, Tricks, and How-Tos
TIPS is one of the best ideas that work on LinkedIn if you frequently wonder what to post there, especially if you want to stand out. Give your audience a tip or idea that you believe will be beneficial. In this way, you can be genuine and no one can match your ability to be who you are! People from your industry, those who are curious, or someone else might be looking for something similar. And for this reason, engagement tips and ideas are a gold mine!
5- Share a (relevant) meme
The professional world may reside on LinkedIn, but who doesn’t enjoy a good meme? To engage your audience, consider occasionally sharing a meme. Just make sure it pertains to you and your audience, and stay away from anything too divisive.
6- Post a growth hack
Growth hacks are currently all the rage on social media. You can post a growth hack to teach readers something new. Discuss how YOU used the growth hack to accomplish something in your life in the post. That could help your audience relate to you while also teaching them something new. And if you stick with this theme, people might even start to identify you as a growth hacker. On LinkedIn, there are lots of posts about growth hacks.
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7- Share someone else’s post
It’s possible that a member of your LinkedIn network recently shared something fascinating. Additionally, you have the option of sharing their post on your own profile in addition to liking and/or commenting on it. Your post gains more engagement when your followers see the original post in addition to your own. Moreover, the author of the post you shared might give you a shout-out.
8- Write about fear and how you are overcoming it
Perhaps, despite having a fear of flying, you traveled halfway across the globe to meet that crucial potential client. Write a piece about that encounter! Or perhaps you’re taking steps to get over your fear of heights. You can mention that as well. Or maybe you’re afraid of meeting new people, but you sat down with a team member and supported them through a difficult time. Your LinkedIn community might really like you if you write about it! However, keep in mind that this is LinkedIn, not Facebook, so keep it professional and avoid getting too personal.
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9- Share something about your mentor(s)
A positive role model is adored by all. Therefore, you can mention someone on your LinkedIn profile if you have a mentor or someone you admire. What about them most appeals to you, or how do they inspire you? Or perhaps they said something extraordinary to you. Just keep in mind to be genuine, because if you’re acting fake, your audience might notice pretty quickly.
10- Share one of your brand stories
Let’s discuss one of the most obvious topics for a LinkedIn post you could choose. Just tell a story about how your company has benefited and impacted your customers in some way. Or you could discuss principles that are significant to your company or to you as a business owner. Present it in a way that engages your audience and strengthens your brand.
Expert tip 💡 – Just make sure it aligns with your overall LinkedIn content strategy!
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11- Share a great quote
Want to find content for LinkedIn quickly? Great quotations come to your assistance! Find a quotation that you find fantastic. Consider Nelson Mandela, Mahatma Gandhi, Elon Musk, Steve Jobs, Martin Luther King Jr., etc. The list is essentially endless. Alternatively, you could even come up with your own wise quotation. Sharing inspirational quotes on your LinkedIn profile never gets old. That’s the point. And the fact that there are always new quotes to use is one of the best things about this LinkedIn content idea.
12- Highlight something interesting from the news or a current event
Apple may have just released a brand-new item. Or perhaps there is something occurring in the Middle East that needs to be publicized. Find a topic that matters to you and let others know what YOU think about it. This is one of the best kinds of content to post on LinkedIn, especially if you work in a field that changes quickly, like technology. Do this sparingly, though, as you don’t want your profile to resemble a news network.
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13- Start a discussion on a topic you think is important
Is there a subject that is significant to you or that you believe needs more public discussion? Talk about your viewpoint and take in what others have to say.You don’t want to come across as someone shouting from the rooftop, so keep the conversation polite.
Tip 💡 – Don’t be afraid to discuss subjects that are a little taboo or to disagree with the majority opinion. That could really boost your chances of getting engaged! Just keep in mind to follow your overall content strategy for LinkedIn.
14- Create a post using a popular hashtag
Creating a post around a hashtag where lots of people are posting is one of the best ways to engage your audience. Simply put, if something is already being discussed, it must be interesting. This is a tried-and-true linked content idea because it effectively engages your audience.
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15- Share info about a job opening
You can share a post with your audience about a position that is open in your company or that you found on LinkedIn. You might assist someone in the end.
16- Talk about a common misconception or myth
People may have some biases and misconceptions if you work in the IT or SaaS industries. What you can do is dispel a myth that you believe to be false or share a common misconception. Make sure it’s intriguing, though. Who knows? Among professionals in your industry, your post might even become popular!
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17- Deliver a powerful message
Let’s say you have a finding you believe will be helpful to your audience. It might be about your field, people in general, or even your industry. So you write a compelling message and post it with what you have to say. You might just hit engagement gold (= viral) with this LinkedIn post idea! A post may receive hundreds of likes and shares as a result. And that expands the reach of your brand far beyond your immediate market.
👉 Bonus Tip – Just keep in mind to be original and steer clear of clichés when writing your post.
18- Share something from a book you’ve just read
You can always find something to share on LinkedIn if you recently finished a good book or are currently reading one. Alternatively, if the month is just getting started, you could write a post listing your top five books in your niche. Think of this as a backup LinkedIn content idea for times when you feel like you’ve run out of ideas.
19- Share glimpses into your professional journey
Although LinkedIn has developed into a social network for everyone, its primary purpose is still to connect professionals. And what traits do the majority of LinkedIn users share? Each of them is traveling on their own professional path. Sharing some wisdom from your journey with your audience therefore can’t hurt. something that fosters their development or advancement.
20- Write about something people should avoid
Everyone is writing about either something they did themselves or something they think others ought to do. However, we are advising you to post about something that people shouldn’t do with this LinkedIn post idea. This could pertain to either your professional or general life.
Expert tip 💡 – You can even turn this into a small list of things to avoid.
21- Appreciate something
This is one of those concepts for a LinkedIn post that we adore so much. Everyone appreciates hearing good news since there is so much bad news in the world. a particular post expressing gratitude for something.
It can be as simple as the cashier at your local store giving you a kind word, or it could be your daily cup of coffee while you’re driving to work. Find something to be grateful for, tell your audience about it, and then let the love flow!
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22- Write about a personal experience that inspires others
Write about a personal experience that you can relate to if you want to inspire others or if you need some inspiration. Due to the fact that your experiences are entirely original and unrepeatable, they could end up being some of the best content to share on LinkedIn!
You’ll never run out of personal experiences to share, which is one of the best things about sharing them on LinkedIn.
23- Things you believe others should do (or shouldn’t do)
There are probably many good things you do that others could emulate, from eating a diet high in protein to getting eight hours of sleep each night to reading ten pages of a good book every day. If you can, try sharing something along these lines so that others can benefit from your knowledge. And keep in mind that no one likes it when you get preachy or arrogant about it.
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24- Talk about a habit
We all have a schedule that includes things we do on a regular basis. You can discuss a wonderful habit that you’ve had for a while and that you think people should know about. It could be read each night before bed. Alternatively, it might involve exercising once or twice a week. Share it and determine whether or not your audience can relate.
25- Share some of your hiring experiences
This is a concept that any entrepreneur could develop. You’ve probably participated in job interviews, either as an employer or as a job applicant. There are also many insights that you might be able to offer. Your audience might learn something from one of your insights.
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26- Write about how success has changed your life
This LinkedIn post concept can ACTUALLY motivate your readers (if you present it well enough). You can relate anecdotes from your own life or tell a tale about a memorable experience you’ve had.
27- Share a Business Mantra
Most LinkedIn users are curious. Do you have a motto that you live by in your business? Give them motivation by sharing a business maxim that you believe has helped you and might help them as well. For example, you could outline six simple steps for effective marketing or three pitfalls a marketing expert should stay away from.
👉🏻 Conclusion: It’s Time To Take Your LinkedIn Post Strategies To The Next Level
When you regularly create content, you might run out of ideas for LinkedIn posts because there, people are looking for more helpful, high-quality content. Making each post count and connecting with your target audience are the keys. From the above list, these are some of our favorites:
- Give a shout-out to your team. People enjoy seeing what you’re about, so do it!
- Share your plans for the future. People enjoy learning what will come next from their favorites!
- Talk about blunders and failures. People must understand that making mistakes is essential for learning.
- Promote the things you enjoy. People enjoy learning about things they otherwise would not have known existed.
The industry standard for business social networking is still LinkedIn. It is the best online location for marketing yourself and your company, and it is where people go to find you professionally. Make the most of it to establish your presence and highlight your professional achievements.
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