How to Viral Instagram Reels (2022) | 22 Proven Ways to Go Viral

🤔🙆‍♂️📲 Are you new to reels and want to go viral with your Insta reel❓ The good news is that almost everyone is aware of it. Creating viral Instagram reels begins with binge-worthy content, but it doesn’t stop there. Instagram Reels are all the rage right now.

You’ve probably seen them in your newsfeed at one point or another. They’re essentially short, engaging videos made up of one or more photos and videos. Instagram Reels allow users to consume content they like without having to leave the platform. 

This feature was introduced in order to compete with TikTok, which has quickly become one of the most popular social media platforms for organic content and digital advertising. Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.

What’s the best part? They can be made by anyone, regardless of editing experience. Here this complete guide for how to viral Instagram reels provide you with 22 proven tips and complete practical basic concepts to help you ace your Instagram Reels.

✅  Without further ado, Let’s dive in……….

👉  What Are Instagram Reels and Why Should You Use It?

Instagram Reels are all about making and watching short videos, particularly those between 15 and 30 seconds in length. Using them can help you grow your account quickly, but your content must be unique and engaging. 

It’s also been reported that Instagram’s algorithm has been tweaked to give Reels-using accounts more visibility, so there’s yet another reason to give this feature a shot.

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👉What Qualifies as Going Viral?

 Viral Instagram reels mean creating content that quickly spreads across the platform and is shared by thousands of people. While that is relatively simple to comprehend, understanding how to “go viral” is a more difficult concept to grasp.

There are no established benchmarks or thresholds for determining when content becomes viral. There are a number of factors to consider, including:

• The number of unique users it’s reached
• The amount of link clicks a post has
• The number of shares a piece of content has
• How many likes the post gathers
• How quickly the content is consumed
• …and the overall lifetime of the content

As you can see, determining whether or not your Instagram post has gone viral isn’t easy. When we see something in our social feeds, we usually know it’s gone viral. As a result, it’s all relative.

However, you can get a general idea of how many views you’ll need to go viral.

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👉  How Many Hits Do You Need to Go Viral?

Even if your Instagram account only has a few hundred or thousand followers, you’ll need at least 100,000 likes and views, as well as thousands of comments, to go viral.

However, reaching that goal isn’t easy. You’ll need a lot of other things to go your way. The key to it all, however, is how engaged your followers are with your content. Also, reach out to these Digital Marketing companies in Gurgaon who can help you get the best marketing services in an affordable range. 

👉 Instagram New Updates

👉  How Do Instagram Reels Go Viral?

Increased engagement is what makes the majority of Instagram posts go viral. This means you must do everything possible to encourage and boost engagement as quickly as possible.

The idea is that a significant increase in engagement will push your post to Instagram’s Explore page, making it even easier for people to find and view your content. 

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👉  22 Proven Organic Ways To Viral Instagram Reels

Reels have been on Instagram for a couple of years now, and it’s becoming more difficult to make them stand out as the competition grows. But don’t let that deter you from making them. We’ll give you some pointers on how to make short videos that go viral on this platform.

1-  Focus on a Specific Niche or Topic

Finding a theme or category on Instagram and posting about it on a regular basis is one way to gain followers and go viral.

Because Instagram’s algorithm is based on machine learning, it will only show your posts to people who are already interested in the topic you’re discussing. It’s crucial to pick a theme or niche and stick to it! 

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2-  Understand Your Audience

Knowing your Instagram audience is crucial to creating viral content on Instagram, just like any other content marketing strategy. You must understand your followers’ motivations, interests, and the types of content with which they engage the most.

Creating a buyer persona is the simplest way to understand your target market. A marketing persona, also known as a buyer persona, is a detailed description of your ideal audience that allows you to quickly determine their interests.

The following information should be included in your persona:

• Location
• Age
• Gender
• Occupation
• Education level
• Annual income

It’s also a good idea to include the types of content they like to consume as well as the Instagram accounts they follow.

With this knowledge, you’ll be better equipped to create content that is relevant to your target audience.

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3-  Develop a Striking Aesthetic

However, having a unique aesthetic and theme for your posts goes hand in hand with creativity. Images with a lot of impacts can propel your content to the top of the page. And getting there means even more people are engaging with your content.

A good Instagram aesthetic has a theme that runs through all of the posts. You can do so by using the same filters or a similar photo backdrop.

4-  Make Great Content

Ultimately, Instagram is a visual platform, so your content must be visually appealing and of high quality so that you can entice viewers to stop scrolling.

Making great videos that catch people’s attention and make them want to watch and share them is the best way to viral Instagram Reels.

Define the theme of your reel. Machine learning technology is used by Instagram’s algorithm to determine which posts are shown to which users.

The niche in which your reel fits will influence who sees it, so the more broad appeal it has, the more likely it is to go viral.

Here are some ideas for framing your viral Instagram reels:

1. Put something on the table that is currently being discussed and is relevant in popular culture.
2. Create a reel based on real-life events, activities, or challenges that people can relate to.

Examine some of the current trends in your field and put one to the test.

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5-  Good light and sound

It’s fine to make your viral Instagram reels on your phone, but make sure you’re filming somewhere with plenty of natural light. In the worst-case scenario, a ring light can be used to ensure that your reel is well lit. Check for background noise and that your voiceover and/or music can be clearly heard.

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6-  Hook people so they stop scrolling

Make sure your reel’s first few seconds have a strong hook by including an eye-catching thumbnail. Your attention-getting hook could be some interesting facts and figures, a compelling story, or anything else that will pique your audience’s interest.

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7-  Use Trending Music

Look for popular and trending songs to include in your Instagram Reel. Use a song that is currently trending and has the potential to go viral online. If you can’t find a song that fits your theme, choose one that does.

Including music in your reels allows you to stay current while also increasing your visibility on the platform. You can also participate in Instagram’s fun challenges from time to time. That is the method I prefer.

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8-  Use the built-in Reels filters and stickers

Instagram rewards users who take advantage of new features like Reels as well as all of the extra tools they provide to help you shape your content. 

9-  Add a personal touch

Thousands of reels are published every day, so the content must be extremely entertaining to go viral. Add a personal touch to make it stand out and make it one-of-a-kind.

The first few seconds of the video are crucial for capturing the audience’s attention, so make them stand out right away. 

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10-  Include Closed Captions

Keep in mind that many Instagram users mostly watch videos without sound, so captions or text will assist them in comprehending the content if there is no audio. People who are deaf or hard of hearing will be able to understand the video as well.

Influencers on Instagram may struggle to come up with captions that reflect the mood of the video or provide the necessary information, and they may even skip captions entirely. When they go above and beyond, however, they increase engagement and make their reels more discoverable.

Instead of being limited to searching for hashtags or picture captions, users can search for keywords that appear in video captions. Reels’ virality is aided by their searchability. 

11-  Do Fun Transitions

Learn how to master transitions on Instagram if you want to stand out and make your reels look more professional. Snap and cut/jump transitions are two of the best examples of transitions you can use to spice up your video. 

👉  You’ll need to master two simple tools to make these: the timer and the align tool.

You must first record or select several video clips before making a jump cut. The segments must then be pieced together, and the frames must be aligned.

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12-  Like, Comment, and Engage With Other Content

While we’re on the subject of engagement, you should make an effort to interact with your Instagram followers. Because Instagram is a social media platform, the emphasis should be on being social.

Participate by liking other people’s posts. And don’t forget to leave thoughtful comments about why you liked the content. 

However, don’t make the mistake of posting half-hearted responses and comments.

🙌 Note:  Bot engagement is indicated by one word and one emoji comment. And rather than encouraging people to learn more about your account, this can drive them away. To interact with your followers, but do so in a way that is both relevant and thoughtful.

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13-  Use the Right Reel Hashtags

No, you don’t need to be a social media expert to do so – especially if you use Flick, a hashtag research and analytics tool. Using hashtags for reels, as with other types of content, is crucial to going viral.

Hashtags allow Instagram to categorise and present your reels to users who they think will be interested, increasing your chances of going viral.

🔵 To go viral, use the right types of reel hashtags:

1. Relevant to your account, topic, niche, or product-specific hashtags, and reel content audience-specific hashtags, i.e., what your target Instagram viewers look at
2. Hashtags with a brand and hashtags with a community
3. If applicable, use hashtags related to the viral trend in your reels.

Use all 30 hashtags in your post. There are a maximum of 30 hashtags per reel, similar to Instagram posts, and you should use them all to maximise your reach and chances of your reel going viral.

Make a hashtag ladder: use our hashtag ladder strategy guide to include hashtags with low, medium, and high competition based on your Instagram engagement metrics.

📈📊 Keep track of your hashtag strategy and evaluate it. Over time, track how much traffic your hashtags are bringing in and adjust your strategy accordingly.

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14-  Review Your Competitor’s Posts (and Borrow Ideas)

Studying what other successful Instagram accounts do is one of the simplest ways to make your posts go viral. There’s no rule prohibiting you from borrowing ideas and incorporating them into your own content. What works for them might also work for you.

However, don’t copy and paste other people’s work because you’ll be infringing on their intellectual property rights. Make a list of the elements that generate the most interest.

The following are some good ideas to jot down:

• Interesting post captions
• Clever use of images
• How often do they post on Instagram
• Their posting times
• The hashtags they use
• Who they tag or mention
• Their particular type of humour, etc.

You can then compare this list to the audience persona you created earlier. And make use of the elements that are similar to their hobbies and preferences.

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15-  Target Peak Viewing Times

If you’ve been making Instagram video reels, you’ve probably felt frustrated at some point about not being able to reach a larger audience. It’s crucial to keep track of your audience’s activity in order to figure out when the best times are to post new Instagram content.

If you post reels when your audience is most active on Instagram then there’s a good chance that your reels are gonna go viral, as long as your content is unique, interactive, and entertaining.

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16-  Make Them the Right Size

The best video size for Instagram Reels is 1080 x 1920 pixels. This allows viewers to watch videos in their highest resolution and with a 9:16 aspect ratio. This means that you should shoot your video vertically for the best look and to ensure that it contains everything you want it to.

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17-  Leverage Analytics to Learn What Works Best

You can also look at your Instagram analytics to see what types of content your followers respond to the most. Insights, as they’re known on Instagram, give you a lot of information about your followers’ demographics.

Take a quick look at the information you can learn:

• The age range of followers
• Follower gender
• Follower locations
• The times your followers are most active
• How many likes do you receive for a post
• The number of comments each post gets
• How many impressions a post receives

Here’s an example of how you can use this crucial data. You published a post at 7 p.m., but it received very little attention.

A quick look at when your followers are most active reveals that the majority of them aren’t on Instagram at that time. Around 9 p.m., they become more active.

Instead, you could try posting around 9 p.m. in the hopes of reaching those people while they are awake. Also, if you want to build an effective email approach then this complete guide to what is email marketing will help you to heighten your email open and click rates. 

18-  Jump On Reels Trends – With A Twist

If you’ve decided to go viral Instagram Reels by jumping on a hot trend, follow these tips to improve your chances:

• Do your research: To figure out which reel trends will resonate best with your viewers, you’ll need to watch a lot of reels and get to know your target audience well.
• Understand the trend: It’s all well and good to recreate viral Instagram reels, but if your content misses the mark, it won’t go viral.
• Put your own spin on it: #1, no one wants to watch the same reel twice, and #2, your audience is loyal to you because they enjoy your content. Make your own version of the popular reel that is tailored to your account and image.

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19-  Remove Watermarks

We recommend removing watermarks from the videos you want to upload to give them the best chance of performing well. This could be watermarked from editing apps or other platforms where you’re creating videos.

Many Instagram users make the mistake of putting TikTok watermarks on their videos. The TikTok watermarks in videos can be detected by Instagram’s algorithm. Remove any watermarks from your videos to improve their chances of appearing in Instagram’s Explore section. 

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20-  Include Text in Your Video

More than 80% of Instagram users are said to watch videos without sound, whether they are Stories or Reels. As a result, adding captions or text to help viewers understand the content without audio is a great idea. People with hearing impairments will be able to understand the video thanks to the text.

According to Facebook, approximately 85% of users watch videos without sound. Whether these numbers are the same for Instagram Reels or not, ensuring that viewers can watch your video on silent is critical for accessibility. 

Include succinct text that isn’t too wordy, and make sure your audience can read what you’ve written. Also, get to know what is influencer marketing completely if you want to boost your branding effectively or want to become a top famous influencer.

21-  Accumulate Momentum: Share, Share, Share

The most crucial moment for a Reel’s growth is right after you’ve posted it, so do everything you can to help it gain the momentum it needs to go viral. More people will see your Reel if you get views quickly, so make sure to:

• To gain traction from your existing followers, share your Reels on your Stories and feed.
• Share your Reel on TikTok as well, and direct viewers to your Instagram page.
• Encourage your friends and followers to share your Reel with them.
• Post at a time when you know your followers will be receptive and more likely to watch.
• Anyone who is relevant can be tagged. If you’re featuring a company, make sure to tag them. Tag your favourite meme account if you’re posting a comedy reel. It’s better if you can share it with as many people as possible.

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22-  Cross-Promote your reel

You must promote your Instagram reels heavily if you want them to go viral. After all, if you want something to go viral, you need a lot of people to see it on the platform. In an ideal world, your content would be popular enough to garner millions of views and likes on Instagram.

However, simply promoting the reels on Instagram may not be enough to attract the desired number of users. As a result, you should use your social media presence on other platforms to share your reels and direct users to your Instagram account, where they can view and like your reel. Also, get to know what is lead generation thoroughly which will guide you to uplift your ability to get quality leads to boost your conversion rate.

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👉  Conclusion

It’s important to note that there’s no magic formula for making a million-view Instagram reel. The number of views a video receives is determined by a number of factors.

The question remains: how do you go about making Instagram Reels that go viral? All of these elements come together to create a viral and original video: an elaborate caption to make people laugh; a unique angle to entice people’s attention, or even a trending topic to make people want to share.

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Happy Marketing! 😃✌📑

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