The Complete Beginner’s Guide to What is LinkedIn Ads (2022) | Beginner to Advance Level

On a global scale, LinkedIn is the quintessential and professional social network. As a result, using LinkedIn to reach a professional target audience or acquire B2B campaigns in your niche can be very effective.

If you don’t plan ahead of time, social media can feel like shouting into the void. Using LinkedIn ads, on the other hand, you can ensure that your brand’s message reaches the right people. It was also done in front of a group of influential decision-makers.

4 out of every 5 members of the platform’s 690 million+ users have the ability to influence business decisions. These influencers also have 2x the purchasing power of typical online audiences.

But how do you start with LinkedIn advertising?

We recently created a blog that takes an in-depth look at the top 20 proven LinkedIn marketing strategies (2022).

Now consider this guide as your quick-start guide: It’s a high-level overview of the steps that will get you up and running.

🏆  Now, without further ado, let’s dive in…….

👉 What Are LinkedIn Ads?

LinkedIn is a global social networking site dedicated to helping you advance your career by expanding your professional network. You can connect, learn, and share with industry experts from all over the world in both free and paid versions.

Furthermore, LinkedIn ads can help you reach both professional and business-to-business audiences.

You can generate valuable leads, share content with your potential target market, gain significant online recognition, and more by utilizing LinkedIn’s powerful marketing tool.

With LinkedIn ads, you can protect your brand’s voice in front of a decision-making audience. Also, get to know about what is marketing automation and how it can help their business become more productive

👉 Benefits of LinkedIn Ads

There are several advantages to using LinkedIn advertising to help you achieve your business objectives. Let’s take a look at a few of them.

1. Extensive Reach

On a global scale, LinkedIn ads have the potential to reach your target audience of professionals, entrepreneurs, and industry experts.

2. Demographics-based targeting

You can target specific audiences by filtering the pool by demographics such as age, education, industry, professional interests, and more once you’ve identified your potential audience persona. 

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3. A budget that can be customized

The freedom to change the ad budget based on the campaign’s performance is one of the most important LinkedIn ad benefits.

4. Promote Your Products and Services

LinkedIn can assist you in promoting your products and services to a specific target market in order to achieve specific business objectives.

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5. Communicate directly with your target audience.

LinkedIn allows you to send personalized content to specific members of your target audience. The advantages of LinkedIn advertising include increased interaction, engagement, and conversion. Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.

6. Account-based marketing campaigns are number six

After your sales team has defined the target audience, they can upload a large list of target accounts, and LinkedIn will find members who match the accounts.

7. Make a number of LinkedIn ads

You can create a variety of ads on LinkedIn, including sponsored content, in-mail, text ads, carousel ads, dynamic ads, and video ads. 

8. Website Integration

You can easily integrate LinkedIn into your website or blog, as well as generate content for various social media platforms.

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9. Increases Conversion Rates

Because the ads are displayed in front of industry influencers and decision-makers, you can increase the conversion rates of your sales campaign.

10. LinkedIn Analytics

LinkedIn Analytics focuses on improving interaction and conversion rates to help you improve the performance of your campaigns.

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👉 How to Advertise on LinkedIn (In 9 Simple Steps)

Even if you have all of the necessary tools for the job, you may not achieve the best results. A good first step is to select the best tools. But knowing how to use them is even more important.

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The seven steps to effective LinkedIn advertising are outlined below.

1-  Choose Self-Service or Managed Campaigns

With Text Ads and Sponsored Content, LinkedIn’s all-in-one advertising platform makes it simple to launch a self-service campaign. Configure ads, run campaigns, and track results with the Campaign Manager.

Try LinkedIn’s account-managed advertising for a more strategic approach that tends to attract a higher-paying audience. This service connects you with a team of LinkedIn experts who will assist you with every step of the process, from targeting to optimization.

2-  Get Started with the Campaign Manager

The Campaign Manager is where you manage your LinkedIn advertising. There, you’ll find detailed information about your ads’ performance, including demographics of members who clicked on them, engagement with sponsored content, and more.

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3-  Select an ad format

You can choose from Sponsored Content (single-image, carousel, or video ads), Text Ads, or Message Ads, depending on the objective you choose. 

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4-  Choose Your Ad Format

Choose between creating sponsored content, text ads, or a combination of the two. Whether on a desktop, laptop, or mobile device, sponsored content appears natively in LinkedIn member feeds.

Promoting your top-performing updates on your company page is a good way to get started with Sponsored Content.

Those updates were already well-received by your existing followers, so they’re likely to appeal to a larger audience.

Text Ads are simple but effective ads that appear on the LinkedIn member’s feed on the side, top, or bottom. For the best results, keep your copy short and compelling and use a dynamic visual.

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5-  Create Your Ads

You can choose to promote or create new Sponsored Content by making an update to your Company or Showcase Page. To see which version of your Sponsored Content gets the best results, try creating multiple versions with different creatives.

You can add an image, headline, and brief description to Text Ads, as well as a link that will open when the ad is clicked. At any given time, you can run 15 different Text Ad variations; it’s best to start with a variety and then focus on the top performers.

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6-  Target Your Ads

One of the most appealing aspects of advertising on LinkedIn is the ability to target users based on first-party, self-reported data. The Campaign Manager will display your estimated target audience size in the right sidebar as you select criteria.

It’s best to choose an audience that’s large enough to yield statistically significant results in the next optimization round. Simultaneously, don’t sacrifice relevancy in favour of higher numbers.

Allow LinkedIn’s algorithm to find and target similar audiences to the one you specified by enabling Audience Expansion. It’s a good way to find potential LinkedIn members you might have overlooked.

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7-  Set Your Budget

You can bid on cost-per-click (CPC) or cost-per-impression (CPI) campaigns (CPM). When a click is directly related to a conversion, such as a webinar registration or lead capture, CPC should be used. CPM is more effective at increasing brand awareness.

The Campaign Manager will suggest bid ranges for displaying your ad. It’s best to stay near the top of the recommended range. You’ll only ever pay just enough to outbid the second-highest bidder, which isn’t always your maximum bid. 

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8-  Provide payment information

You’ll need to provide payment information before your ad can be seen by the general public. After that, you’re ready to go live! 

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9-  Measure and Optimize

The LinkedIn auction system rewards ads that receive more clicks. As a result, it’s critical to keep track of your results, eliminate low-performing ads, and promote high-performing ones.

Keep an eye on the metrics in Campaign Manager and keep testing new variations based on your initial findings. The reporting dashboard for your LinkedIn ads is the first thing you’ll see when you sign in to Campaign Manager.

You can review performance metrics, view charts, and demographics, and export a CSV report from this page. This is also where you’d go if you wanted to track conversions.

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👉 6 LinkedIn Ads Tips for Running Successful Ads

1-  Tailor ads to your target audience

It’s important to know who you’re trying to reach before you start running LinkedIn ads so you can tailor your ad format and content to their needs and interests. You can target your audience using a variety of criteria.

Due to its advanced targeting options, LinkedIn is 277% more effective for generating leads than other social media networks.

Let’s take a look at some of the audience parameters you can set for your LinkedIn ads:

• Company name, industry, or size of a company
• Job title, function, or seniority
• Schools attended
• Skills
• Gender or age
• Groups
• Fields of study
• Degree

These are the main categories that you can use to categorize people and target them. Because LinkedIn is a professional network, many of the categories are based on job titles. 

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2-  Pick the ad format that works best for your campaign

After you’ve decided on your ad type, you’ll need to decide on the best ad format for your campaign. The type of ad format you use will be determined by the ad content you use. To create an appealing ad, you can use a variety of formats, such as:

• Text ads: Only text is used in the creation of these ads. These ads will appear in the sidebar of your feed. Text ad types are the only ones that can use this ad format.
• Single image ads: These are the most common LinkedIn advertisements. They usually include a high-resolution, exciting photo along with some text. Sponsored content works best with this format.

Carousel ads: Carousel ads will only be used for sponsored content. Carousel ads combine multiple images into a single ad. It’s an excellent ad for showcasing a variety of products or spanning one image across the entire carousel.

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• Video ads: Video ads are a great way to get your audience to interact with your content and engage with it. These ads are great for giving your audience a lot of information in a short amount of time. These ads can be used in sponsored content.
• Follower ads: With follower ads, you promote your LinkedIn page solely for the purpose of increasing the number of people who follow it. If you want to grow your LinkedIn page and get more people to see the content you post, this format is a great choice. This ad format can be used in sponsored content or InMail.
• Spotlight ads: Advertisers can use these ads to promote their products, services, and more. When people click on your spotlight ad, you send them to a landing page or a page on your website. Spotlight ads are only found with sponsored content.
• Job ads: If you’re looking to recruit new talent for your company, you can use LinkedIn job ads to help you find new employees. These ads will help you earn better candidates to fill your open positions. You can use this format in sponsored content or InMail.

You’ll want to select the ad format that best suits your campaign and objectives. It will assist you in creating a successful LinkedIn advertising campaign.

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3-  Choose the right objective for your LinkedIn sponsored content

You must have a goal in mind when running an advertisement campaign. Setting a goal for your campaign is essential so that you know what you’re aiming for. You can try to achieve a variety of goals with LinkedIn ads, including

• Website visits: This goal is to increase the amount of traffic to your website and landing pages. If your goal is to increase traffic on either of these, you can use this objective to help you better measure the results.

• Engagement: With engagement, you want to increase interactions on your content and gain new followers. If you want to see more activity on your LinkedIn page, this goal is a great choice.

• Video views: You can set a goal to focus on LinkedIn video views if you’re running a video advertisement. This goal is great for seeing how your video ads are performing in terms of engagement and exposure.
• Lead generation: If you’re running a form, you can use this goal to see how many people have completed it. If you’re trying to get people to join an email list or attend an event, this goal is ideal.

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You’ll know what to focus on for your LinkedIn sponsored content if you choose an objective. It will assist you in determining what you want to accomplish with your campaign and focusing on that goal.

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4-  Create personalized ads to reach more interested leads

Personalized ads are the best way to reach out to your target audience and engage them in your business, products, or services. Personalized ads enable you to provide a customized experience for your target audience based on their specific interests.

Your business will not appeal to everyone for the same reasons. It’s critical that you appeal to them on the basis of their passions.

Any successful advertising campaign relies heavily on personalization.

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5-  Make sure your ads look professional before publishing

When you publish content, you want it to look professional and reflect well on your company. Before you publish your LinkedIn ads, make sure they’re professional and error-free. LinkedIn is a social networking site for professionals.

It’s critical that you deliver ad copy that’s spotless and free of errors. Because you’re attempting to network with professionals, you’ll want to present your ad in a professional manner. First, double-check your ad for any spelling or grammatical errors.

Make sure your information is easy to understand and that you give your audience all the information they need to participate in your campaign.

You’ll create a more successful message that engages your audience and gets them interested in your business if you polish your LinkedIn-sponsored content before publishing it.

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6-  Test Your Ads Properly

It’s crucial to test your ads before releasing them to the general public. You want to make sure your ad has the best copy possible. It’s critical to conduct A/B tests on your ads to ensure that you’re distributing the most effective version.

On LinkedIn, you can run an A/B test by showing two different ad creatives to the same audience and seeing which one gets more clicks, leads, and other metrics. This is also a great time to experiment with different types of LinkedIn ads.

You can test whether a carousel ad or a photo ad is more engaging for your audience. You will produce the best ads for your LinkedIn campaigns if you test your ads. 

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👉 Best practices you need to follow

• Make ad headlines that are less than 150 characters long. More engagement occurs when headlines are short and to the point.
• Keep your descriptive copy to 70 characters or less. On the desktop, anything longer than 100 characters may be truncated.
• Instead of using standard thumbnails, use larger images. A resolution of 1200 x 627 pixels is suggested. CTR (click-through rates) are up to 38% higher for content with larger visuals.
• Include a clear CTA (call to action) so that your audience knows what to do next.
• Use the Sponsored Content ad specs for more information to help you create your ad.
• Ad targeting should be precise but not to the point of narrowing your audience. To begin, pick a location and two other targeting criteria, then follow best ad targeting practices.
• Along with running ads, use LinkedIn strategically. Increase your time on the app (so the algorithm favours you) and demonstrate to your ad viewers that you are active.
• Provide content that is password-protected. For example, a gated eBook requires you to share your email address in order to obtain it. According to our experts, you should include such content in your LinkedIn ads.
• Use the Download CTA on the form to create a highly targeted audience from event attendee email lists. The CPCs are typically much higher, but you’re paying to speak directly to an audience who is already thinking about your solution. “

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👉 Start running effective LinkedIn ads today

LinkedIn ads are an excellent way to reach out to professionals. You can target people who are most likely to be interested in your business, products, and services. Marketing Fundas can assist you in reaching out to more leads who are interested in your company.

We have a team of experts who can assist you in creating a LinkedIn advertising campaign that will help you grow your company. 

We’ll assist you in creating ads that connect with your target audience and encourage them to interact with your company.

If you’re ready to get started with your LinkedIn campaign and see how we can help you grow your business, contact us online or call us.

💬✍ Please leave your valuable comments below or you can also ask any queries here. We’d love to read them and assist you in solving your problems. Contact Now to get top-rated digital marketing services in Delhi from Marketing Fundas experts.

Happy Marketing! 😃✌💻

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