What is On-Page SEO | Complete Practical Beginner’s Guide (2022) | Zero to Pro Level

On-page SEO has the ability to drive a tonne of new customers and visitors to your website.

Furthermore, on-page SEO is entirely up to you since you get to choose the particular topic and/or goal of each page. The target audience for that page is up to you to choose. Additionally, you get to choose which keywords and phrases you want to concentrate on.

This can be terrifying and empowering at the same time. We’ve created this on-page SEO checklist to serve as a starting point for those who are unsure how to proceed.

Three key elements—on-page SEO, off-page SEO, and technical SEO—are used by Google’s algorithm to rank your website:

We’ll go over every aspect of on-page SEO below. In order to properly optimize your site and increase traffic and conversion rates quickly, read this comprehensive practical guide to what is SEO and how it works. This will help you understand the entire SEO concept.

✅  Without further ado, Let’s dive in……….

👉 What is On-Page SEO?

On-page SEO also referred to as “on-site SEO,” is the process of optimizing web pages to be more user-friendly and search engine-friendly. The optimization of title tags, content, internal links, and URLs are typically common on-page SEO techniques.

This is slightly distinct from off-page SEO activities, which involve optimizing for signals that occur outside of your website (for example, backlinks). Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.

👉  Why is on-page SEO important?

The importance of on-page SEO can be attributed to the fact that it provides Google with a detailed description of your website and the benefits you offer users. It helps in the optimization of your website for both human users and search engine crawlers.

In order to rank and draw in new visitors, you must optimize your website for Google and other search engines in addition to creating and publishing it. Also, reach out to these Digital Marketing companies in Gurgaon who can help you get the best marketing services in an affordable range. 

With its plethora of complex algorithms, Google is now much better at:

• Understanding of the actual search terms entered by users.
• delivering search results that correspond to user intent (informational, shopping, navigational).

On-page SEO is based on the page’s actual content. Everything on the website has the potential to have an impact on SEO, including text, metadata, multimedia content, HTML code, CSS, JavaScript, and more.

Although marketers frequently refer to the main text of the page when using the word “content,” this is what is generally referred to as content. 

Any SEO marketing strategy should center on this since it is the main area of focus for search engines.

Your traffic will increase and your search presence will improve if you put effort into on-page strategies.

The most significant components of on-page SEO are covered in this guide.

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👉  Top 20 On-Page Activities To Boost Your Rankings, Traffic, And Conversions

By concentrating carefully on these 20 areas, you can strengthen your content and authority while also boosting your rankings, traffic, and conversions.

1- Keyword Research

Finding the actual search terms that people are using to access search engines is known as keyword research. It also helps in capturing and holding the interest of your intended audience.

Effective keyword research generates additional benefits like the right audience is engaged, a rise in customer conversion, a rise in SERP position, and more.

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2-  E-A-T Concept

The framework used by Google raters to evaluate content producers, web pages, and websites as a whole is called E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness.

You must include the E-A-T concept in your SEO strategy.

High-quality content has always been valued by Google. It wants to make sure that websites that produce high-quality content receive better rankings and that websites that generate low-quality content receive less exposure.

There is a clear relationship between what Google views as high-quality content and what shows up in the search results.

• Google values only those websites that demonstrate expertise, authority, and trustworthiness (E-A-T).
• The creator, the content, and the website all play a role in determining E-A-T.
• Websites that publish YMYL (your money, your life) content should pay particular attention to E-A-T.

How to improve E-A-T SEO?

1. Keep content accurate and up to date
2. Audit your brand & content 
3. Build a content marketing framework
4. Build the right backlinks with off-page SEO
5. Get more mentions from trusted sources
6. Get more reviews (and respond to them)
7. Use or hire experts
8. Flash your credentials
9. Get a Wikipedia page
10. Go easy on the ads
11. Promote offsite
12. Show your contact details

E-A-T helps in determining whether a website and each of its individual pages are reliable resources of knowledge about a particular subject that actually add value for users.

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3-  Title Tag

The title tag is an HTML tag that appears in the head section of every webpage and gives a brief description of the topical subject matter of the page it is on.

It is prominently displayed both in the browser window and on search engine results pages, where it is frequently used as a clickable link. 

• Consider your title length. …
• Don’t overdo your keywords (or keyword stuffing)
• Take advantage of your brand
• Give every page a unique title
• Write for your customers
• Put important keywords first

For this reason, the title tag is occasionally disregarded even though it has little effect on organic rankings on its own.

To that end, make sure you’re optimising for this element because title tags that are missing, duplicated, or poorly written can all have a negative impact on your SEO results.

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4-  Headlines

Want your website’s content to perform well on search results? Then don’t wait; start writing compelling headlines.

A blog post’s title may seem simple enough, but a strong headline can mean the difference between a click and an impression, so it’s crucial to craft them carefully.

How to Write SEO-Friendly Headlines

• Include keywords in your headlines. 
• Use intellectual, emotional and spiritual words. 
• Avoid bounces
• Understand your target audience.
• Include numbers in your catchy SEO-friendly headlines. 
• Use strong adjectives. 
• Keep to around 8 words.

To stand out on the SERPs, your headlines must pique users’ interests and persuade them to click through and read the rest of the content.

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5-  Meta Description

Meta descriptions have been a crucial component of optimization since the beginning of SEO.

In the SERPs, meta descriptions—meta tags that describe the topic of the page—are frequently shown beneath the page title.

Although Google claims that meta descriptions have no direct effect on rankings, there is circumstantial evidence that better descriptions’ indirect benefits do.

How do I write a good meta description for SEO?

• On desktop, you can reach 158 characters and no more, and on mobile, 120 characters.
• Use verbs that are action-oriented. It receives the maximum clicks!
• Make it relevant and specific. Put that keyword in there and avoid writing duplicate meta descriptions!
• Make sure a meta description is present on each page of your website.
• Make unique page descriptions for each of your website’s pages.
• Do not mislead users.
• It provides a solution or benefit.

Optimizing meta description correctly can help improve:

• Click-through rate (CTR).
• Perception of the quality of the result.
• Perception of what your website offers all change.

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6-  URL Optimization

Short, keyword-rich URLs should be used for websites; dynamic URL structures should be avoided. First off, a URL structure with 3 to 5 words is more significant because it gives the website more authority.

One of the best practices is including keywords in a URL. Using specific keywords and proper URL structure will. Also, if you want to build an effective email approach then this complete guide to what is email marketing will help you to heighten your email open and click rates.  

7-  Don’t keyword stuff

We just went over a tonne of instances where keywords are both beneficial and essential for SEO. However, “keyword stuffing” is a mistake that a lot of beginners make when trying to improve their on-page SEO.

The SEO of your website and web pages may suffer from keyword stuffing, and readers and visitors may perceive it as spam.

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8-  Header Tags

• Header tags (HTML elements H1–H6) are used to separate headings and subheadings from other types of text within your content (e.g., paragraph text).
• They can indirectly impact your rankings by:
• making content more user-friendly and enjoyable for visitors to read.
• Providing the search engines with context about your content that is keyword-rich

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How do you use header tags in SEO best practices?

1. Use Header Tags To Provide Structure. …
2. Break Up Blocks Of Text With Subheadings. …
3. Include Keywords In Your Header Tags. …
4. Optimize For Featured Snippets. …
5. Only Use One H1. …
6. Keep Your Header Tags Consistent. …
7. Make Your Header Tags Interesting.

Although header tags are no longer as crucial to your site’s rankings as they once were, they still have a critical role to play for both your users and SEO.

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9-  Do Internal Linking

Internal linking in SEO is the process of creating a hyperlink to another helpful page on your website. (See how the phrase “SEO” in the previous sentence refers to a different Marketing Fundas blog post? It’s a good example.)

Internal links are crucial for on-page SEO because they direct readers to other pages on your website, retaining them there for a longer period of time and signaling to Google that your site is valuable and beneficial.

Furthermore, the longer visitors stay on your site, the more time Google has to crawl and index your website pages. In the end, this aids Google in learning more about your website and may help it appear higher in search engine results.

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10-  Add external links

Given that we just discussed numerous reasons why internal linking is so crucial for on-page SEO, it might seem counterintuitive to include external links all throughout your page. External links, however, are also significant.

Google will know that your page is credible and trustworthy if you externally link to other reliable websites. Google and your visitors both want to know that your website is well-cited.

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11-  Site Speed

Your site must load quickly, whether it is being viewed on a desktop or a mobile device. Page speed is extremely important for on-page SEO.

Google is primarily concerned with the user experience.

Google is aware that visitors are less likely to stick around if your website loads slowly or erratically.

9 Quick Ways to Improve Page Loading Speed

1. Choose a performance-optimized hosting solution
2. Compress and optimize your images.
3. Enable browser caching
4. Leverage a content delivery network (CDN)
5. Reduce your redirects
6. Use asynchronous and defer loading for your CSS and JavaScript files
7. Eliminate unnecessary plugins
8. Cache your web pages
9. Minify CSS, JavaScript, and HTML

Additionally, conversions and ROI may be impacted by site speed. Use Google’s PageSpeed Insights tool at any time to check the speed of your website.

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12-  SEO Writing

Writing content for search engines entails keeping both users and search engines in mind.

Writing effective SEO content requires a strategy that goes beyond simple keyword research and filling in the blanks.

Writing for SEO: The Essentials

• Think Keywords First. …
• Approach Keyword Research Like An Art. …
• Study The Competition For Keywords. …
• Target 1 Or 2 Keywords For Each Page Or Blog (Except Homepage) …
• Use Keywords Where They Matter Most. …
• Use Bold & Bullet Points Wherever Possible. …
• The Title Tag: Still The Most Powerful Element.

Simply generating content for the sake of SEO won’t do. Remember that you’re writing content for people who want value from your site—so that content must be high-quality, substantial, and relevant.

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13-  Image Alt-text

Image alt-text is the SEO for your image content. It provides information to Google and other search engines about the subject matter of your images, which is crucial given that Google now displays almost as many image-based results as text-based ones.

This implies that users could be finding your website through your images. However, you must include alt-text in your images for them to do this.

When adding image alt-text, bear the following in mind:

• Make it descriptive and specific.
• Make it contextually relevant to the broader page content.
• Keep it shorter than 125 characters.
• Use keywords sparingly, and don’t keyword stuff.

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14-  Content Audit

The majority of content creators are so preoccupied with producing new content that they neglect to review what they already have. And it’s an error.

For the following reasons, auditing your current content is essential:

• Examine whether the goals and ROI of your current content are met.
• Identify whether the content information on your site is still accurate or has become stale (or even outdated).
• Analyze the content types that are most effective for you.

Regularly performing content audits will greatly benefit your SEO strategy. Content is a king, you must focus on your content so that it can help you optimize the major part of on-page activities.

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15-  User Engagement

Increasing the on-page SEO components of your website is only half the battle. The other half is ensuring that users do not leave your site abruptly, but rather stick around, engage with it, and return frequently. 

Although it can be difficult to keep users interested, it is certainly possible. Focus on elements like site speed, user experience, and content optimization, among others, to boost user engagement. 

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16-  Structured Markup

Structured markup, also known as structured data, is the process of “marking up” the source code of your website to help Google find and comprehend the various components of your content.

The featured snippets, knowledge panels, and other content features you see when you conduct a Google search are all made possible by structured markup.

Additionally, it explains why sharing your content on social media presents your specific page information in such a tidy manner. 

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17-  Mobile Responsiveness

Mobile responsiveness, or mobile-friendliness, describes your website’s usability on mobile devices.

Google only benefits sites that are optimised for faster mobile speeds—even for desktop searches. Mobile responsiveness matters a lot.

The selection of a website hosting service, site design and theme, and content layout that is readable and usable on mobile devices is crucial. If you’re unsure whether your own site is mobile-ready, then you can use Google’s Mobile-Friendly Test tool.

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18-  Keyword Cannibalization

True or false? The more pages you target with a keyword, the higher you will rank on SERPs for that keyword.

False!

Multiple pages targeting the same keyword can lead to “keyword cannibalization,” which can negatively affect your SEO.

When you have multiple pages ranking in search results for the same keyword, you’re actually competing with yourself.

How To Fix Keyword Cannibalization

• Restructure Your Website. …
• Create New Landing Pages. …
• Consolidate Your Content. …
• Find New Keywords. …
• Use 301 Redirects

It’s important to find any instances of keyword cannibalization on your website and take immediate action to address them.

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19-  Page URLs

Your page URLs should be easy for readers and search engines to understand. They are crucial for maintaining the consistency of your site hierarchy as you develop internal pages such as blog posts, subpages, and other kinds of pages.

Here are some pointers for creating SEO-friendly URLs:

1. Remove the extra, unnecessary words.
2. Use only one or two keywords.
3. Use HTTPS if possible, as Google now uses that as a positive ranking factor.

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20-  Canonical tag

However, it’s sometimes impossible to avoid having two URLs with the same content. Using a canonical tag on your website is one way to stop this from turning into a duplicate content problem.

This tag accomplishes one straightforward task: it informs Google that one URL is equivalent to another, making it clear that even though two pages have the same content, they are actually one.

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👉 Conclusion

On-page SEO is crucial if you want to improve your website’s chances of showing up in the search results. Once your SEO strategies are complete, either make these changes to your website yourself or have someone else make them for you. We are here for you. 

Reach out to Marketing Fundas and get full-fledged SEO assistance and get your site ranked at the top of the SERP. Regularly optimizing for on-site factors can help you increase traffic, rankings, and conversions.

💬✍ Feel free to comment below if you have any questions regarding digital marketing blogs & courses. We’d love to read your comments & assist you in solving your problems. 

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Happy Marketing! 😀👉📲💻📢

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