You are currently viewing What is Snapchat Ads | Complete Beginner’s Guide 2022 | Zero to Pro Level

What is Snapchat Ads | Complete Beginner’s Guide 2022 | Zero to Pro Level

💁‍♀️📲🧲 We turn to Facebook or Instagram when it comes to sharing photos of our lives. We use Messenger or Whatsapp to chat with friends online.

But directly sharing our daily lives in pictures with our friends? Naturally, we use Snapchat.

Well, some of us do. It may not come as a surprise, but Snapchat hasn’t experienced the same level of cross-generational appeal as its rivals. However, millennials and members of Generation Z continue to enjoy using Snapchat.

Snapchat is used by over 293 million people daily, and they spend more than 30 minutes per day on the app, demonstrating the potential of Snapchat marketing to generate real traffic and leads for your business. Snapchat might hold the key that brands have been searching for to connect with consumers in these age groups. Also, know what is SEO and how you can optimize it properly.

🟡 Snapchat is a well-liked social media site, particularly among young people. According to statistics, there were 306 million daily active Snapchat users in the third quarter of 2021. There is a large, captive, attentive audience waiting for you.

However, you need to develop good platform usage skills. Snapchat is very visually appealing, and the majority of users access it through their smartphones, but that is only the beginning.

To understand the nuances and best practices of paid advertising on Snapchat, read the guide below.

👉  Key Snapchat Ads Statistics You Need To Know!

Within the 15–25 age range, Snapchat is incredibly popular. Snapchat has 48% of Americans this age as users, more than any other platform.

In contrast, the number of Facebook users under the age of 18 is steadily declining. A few young Snapchat users don’t use any other platforms, either. From what App Annie tells us:

  • 81% don’t have a Twitter account
  • 46% aren’t on Instagram
  • 35% aren’t on Facebook

🟡 Also:

  • In the fourth quarter of 2020, Snapchat users brought in $3.44 each. That’s a significant amount given the size of this social network’s user base. In 2021, there were 108 million Snapchat users just in the US.
  • These users interact with the app for an average of 30 minutes per day, so they have plenty of opportunities to see your advertisements.
  • Snapchat reaches 75% of Millennials and Gen-Z-ers.

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👉  How Snapchat Ads Work

When you are watching your friends’ stories on Snapchat, 10-second full-screen vertical videos called ads will appear. Your ad can be interacted with by users who swipe up.

The swipe can be set up by the advertiser to direct users to a website, make them watch a longer video, read an article, or download an app. The Instagram Story ad comes the closest to comparing.

Snapchat’s advertising platform is self-serve, just like Facebook’s. In the Snap Ads Manager, anyone can create ads, launch campaigns, track performance, and optimise campaigns. Ads can be started for as little as $5 per day. 

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👉  Are Snapchat ads right for you?

When marketing to younger audiences, e-commerce brands should use Snapchat. According to internal 2020 data, nearly 75% of millennial and Gen Z users spend more than 30 minutes per day on Snapchat.

Reaching a previously untapped market, effective targeting options, and Snapchat’s preference for e-commerce brands are additional advantages.

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👉  9 Benefits Of Using Snapchat For Marketing

For businesses looking to connect with millennials and Generation Z consumers, Snapchat is an excellent marketing tool. Here are some great advantages of using Snapchat for marketing as well as some examples of how well-known companies use it.

  1. Drive traffic
  2. Boost engagement
  3. Build brand awareness
  4. Connect with a younger demographic and attract new followers
  5. Influence purchases
  6. Offer another way to consume content
  7. It shows you’re human
  8. Build trust
  9. Prove you’re one of the cool kids

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1. Drive traffic

Snaps are intended to last only a short time. You receive an image or video, click on it, and then, poof, it vanishes.

Even though it might appear to be somewhat counterproductive, it can actually increase traffic. Making photos with the intention of having them vanish gives them a sense of urgency because your audience doesn’t want to miss them.

You’ll be well on your way to attracting customers if you use them to personalise, highlight deals, and promote entertaining events.

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2. Boost engagement

This is ideal for marketers who are organising events, want to highlight the culture of their business or want to use them in an integrated marketing effort.

With Snapchat’s on-demand geofilters, you can make unique filters that other users can use. People can take pictures with your filter and post them anywhere they want, increasing engagement, whether they are attendees or company employees.

ACCORDING TO OBERLO:

Snapchat has over 265 million daily active users worldwide and is the most-used platform among those aged 12 to 24.

You have a good chance of being noticed because the average daily user opens the Snapchat camera more than 20 times per day.

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3. Build brand awareness

Snapchat is a popular tool for big-name brands to advertise because it works. Snapchat can help you reach a large audience, especially considering the app has over 265 million daily active users. This is true whether it’s through humorous ads, eye-catching filters, or captivating stories.

  • Bacardi-  Over 2.5 million Snapchat users experienced a lens produced by Bacardi during the course of the 10-week campaign. Using Snap Ads and Commercials to create horizontal videos with their slogan in each scene, they achieved a 24% share rate. This helped to promote the company’s image.
  • Taco Bell-  The most effective Snapchat campaign in history was run by Taco Bell. Users’ heads were transformed into enormous taco shells by the Cinco de Mayo lens. Pretty basic, yes? Nevertheless, it received more than 224 million views in a single day.
  • Subway-  In order to attract the attention of a younger audience, Subway used animated emojis in their stories alongside close-ups of their new sandwich. They were able to expand their reach by 25.2% by doing this.

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4. Connect with a younger demographic and attract new followers

This obviously depends on your industry and target market, so it’s a good idea to conduct research and develop your buyer personas beforehand. However, Snapchat is the place to be if you’re trying to connect with people under the age of 35.

Given that 82% of all Snapchat users fall into this category and that they use the app for an average of 30 minutes per day, you should have no trouble finding the right audience.

5. Influence purchases

When they’re not busy sending their friends a selfie with the weirdest filter they could find, Snapchat users are likely to stumble upon new businesses. The ‘Discover’ icon on the app allows users to connect with brands, allowing them to view content produced by businesses using Snapchat for marketing.

According to studies, Snapchat users spend 35% more time in the Discover section and are 60% more likely to make impulsive purchases. Your marketing efforts could benefit greatly from this.

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6. Offer another way to consume content

You likely already use a variety of methods to produce content for your users, including blogs, eBooks, LinkedIn posts, and videos. There’s a good chance that your competitors are following suit. Why not improve your content and social media marketing efforts by using Snapchat to produce even more compelling content?

You can distinguish your content with features like drawing over snaps, adding music, and polls. View National Geographic’s social media activity below.

By combining Snaps, they create stories, and after a story is finished, they encourage Snapchat users to click through to the website and read more.

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7. It shows you’re human

Customers don’t exactly have the best impression of marketers, but you can use Snapchat to demonstrate that you’re a real person, not just someone who’s actively trying to assist your sales team in closing more deals. With Snapchat, you can demonstrate to your audience and followers that you’re more than a company—you’re people.

You get a chance to highlight the character of your brand. People will be more engaged if they can relate to your snaps. And they are more likely to buy when they are engaged.

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8. Build trust

Snapchat content uploads are not the only way to interact with your audience. It gives your followers the opportunity to respond and DM you. However, in contrast to other platforms, you and the person messaging you are the only ones who can see if you’re responding, making it simple for you to ignore them.

That’s not a wise move. Make your followers feel special by responding to them personally on Snapchat. According to 68% of respondents, customers stop using a particular brand because they feel the company doesn’t care about them. Show them that you care about what they have to say by not ignoring their messages.

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9. Prove you’re one of the cool kids

Any prospective customer wants to know that you’re utilising the most recent advancements in your industry because it demonstrates that you’re a leader rather than someone who falls behind. They seek creativity. Put yourself in their shoes for a moment. Don’t you think a company is out of date if you visited a website and it appeared to be from the 1990s?

A person’s perception of your company is greatly influenced by your actions and appearance. Even though TikTok is currently very popular, you shouldn’t ignore Snapchat. It demonstrates to potential clients that you are modern and a company they should do business with or buy from.

Starting right now, Snapchat needs to be a part of your marketing strategy. According to overall mobile usage, Snapchat is the second most popular app worldwide, with 63% of users visiting it daily and 49% doing so multiple times per day.

It demonstrates how much marketing has changed and is still changing. We are now looking to apps like Snapchat and TikTok to reach even wider audiences in addition to content and email marketing. Since inbound marketing also shows no signs of slowing down, we decided to describe how far it has come.

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👉  What Are The Main Ways To Advertise On Snapchat? 

The five different types of ads that Snapchat has made available for advertisers can all be easily managed through the Snap Ads Manager, which also enables advertisers to quickly select the target market for their ads. 

1-  Snap ads

Full-screen ads on Snapchat are called “Snap ads.”

Snap ads can be visual content in the form of images, videos, gifs, or other formats that appear in between Snaps or other in-app content. 

Although Snap advertisements can last up to three minutes, those that are three to five seconds long are typically the most successful.

Snap Ads might be the answer for advertisers who want to give their target audience a seamless in-app experience.

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2-  Product ads

So, you want to draw attention to a particular good or service. The answer? Product ads on Snapchat.

These advertisements resemble Snap ads, but with one key distinction: Product ads can be purchased.

The importance of shoppable content has been discussed previously, and for good reason.

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3-  Dynamic ads

Making the consumer experience feel personal is one of the many challenges that advertisers face when creating ads, especially when you are attempting to target thousands of people.

the dynamic ads on Snapchat. Dynamic ads, which were designed to automate ad creation and increase click-through rates, allow businesses of all sizes to give each customer a unique experience.

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4-  Adverts

Not to be understated, Snapchat’s ad feature gives businesses the chance to create six-second, unskippable commercials, giving them the chance to use their creativity and draw in their target audience.

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5-  Theme

Snapchat allows advertisers to create shareable content with their distinctive brand voice and branding, possibly making it the app’s most inventive advertisement.

Snapchat users adore the text and image overlays known as “filters” on their photos. Even better, Snapchat enables marketers to design custom-styled filters and target them at specific demographics.

They even provide GeoFilters, which are geographically specific filters (as opposed to specific demographics).

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👉  Snapchat’s Golden Rules For Winning Marketers 

  • For your advertisement to perform at its best, concentrate on the opening. The performance of your ad can be made or broken in the first two seconds, which have the greatest impact.
  • Simple and artistic. Maintain a clear key message in your ads by keeping them short and simple. Ads should aim to emulate Snaps’ linear, bite-sized storytelling.
  • With Snap Ads, the format fits your goal; for maximum impact, keep your Snap Ad to five seconds or less, whether you want to create a 5-second video narrative, a GIF-like looping animation, a still with audio, or a cinemagraph.
  • Strong branding and a clear presentation of your offering will help viewers understand your value proposition right away. To increase audience awareness, establish the brand before the :02 mark. However, avoid starting the advertisement with a solid frame that contains just a logo or product shot. Using dynamic footage at the beginning engages viewers right away!
  • To encourage action, include a compelling visual call-to-action in your opening frame. Considering that 60% of Snapchat users have sound on, make sure your advertisement includes music or a voiceover to encourage emotional engagement.
  • Encourage users to swipe up by using a voiceover call to action. Try to match the voiceover content with the call to action (for the DOWNLOAD call to action, the audio should say “Download” and “Download Now” for the INSTALL NOW call to action).

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👉  Snapchat Advertising Best Practices 

Before you go, we wanted to also share some of the best practices that will guarantee that your Snapchat ads are successful. 

1-  Do Not Re-Use Instagram Stories or TikTok Content 

Repurposing your Instagram or TikTok advertisements might seem like an easier solution, but it is not a workable solution. Instagram and TikTok’s user bases are distinct from those of Snapchat.

Instagram and TikTok video content frequently focuses on trends or, in the case of TikTok, branded hashtag challenges. 

Your video will therefore need to be longer, more entertaining, and cater to these channels’ native audiences. Moreover, understand how to generate quality leads from your blog on a regular basis with less effort.  

2-  Have A Clear Objective In Mind 

Run Snapchat ads only when absolutely necessary. Before starting, have a specific goal in mind. Want more people to visit your website? Do you wish to direct visitors to a certain page? Would you like them to download your app? 

Make sure you have a clear understanding of the objectives for your Snapchat advertising because this will enable you to develop an effective ad strategy.  Also, reach out to these best Digital Marketing companies in Gurgaon who can help you get the best marketing services at affordable pricing. 

3-  Focus on the first two seconds

Performance can be made or broken in the first two seconds of your advertisement. The instantaneous appearance of the promotion pop-up in the advertisement yields the best results. 

Ads that followed this advice performed far better than ads that featured the promotion in the final end card. Also, go through this complete practical guide to what is off-page SEO & how to do it perfectly.

4-  Lead with your brand and value proposition.

For maximum brand awareness, introduce your company in the first two seconds of the commercial. Allow viewers to recognise your brand and comprehend your value proposition right away. 

Instead of introducing your brand and its advantages with a solid frame of your logo or product, make a dynamic intro that captures viewers’ attention.

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5-  Start off with a clear call to action.

Convert more users by including a dynamic CTA in the opening frame. Snapchat users, who are prone to impulsivity, can be motivated to act quickly by a powerful visual.

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6-  Mirror organic content with a short, straightforward message.

Keep your advertising creative straightforward, brief, and message-focused. Ads should mimic the brief, linear communications that Snapchat users share throughout the app. Ads should also include music or voiceover because 60% of Snapchat users have their audio on, which will increase engagement.

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7-  Keep ad creative fresh.

To ensure strong ad performance, our team advises refreshing creative every two weeks, or at the very least once a month. Your current ads don’t need to be completely rebuilt as a result, but minor adjustments work better with the app algorithm.

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8-  Test & Optimize Properly

Even though Snapchat will automatically tailor your ad to the objective you selected when setting it up, it is always a good idea to test various creatives, demographics, and interests to see what works best—especially if you’re unsure about certain aspects like imagery, age groups, gender, interests, or location.

You can optimise your ads and potentially reduce your ad spending once you understand which combination of ad sets is most effective. 

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👉  Some Of The Most Important Practical Guides To Optimize Your Ad Campaigns

✅  A Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Linkedin Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Youtube Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

👉  Conclusion: How Can Advertisers Take Their Snapchat Ad Campaigns To The Next Level?

If you would like to take your Snapchat marketing game to the next higher level or are looking to leverage this limitless digital marketing tool for the first time, then get in touch with an industry expert to boost your sales and conversions.

At Marketing Fundas, we’re a pro-Snapchat marketing agency with experience assisting clients in achieving success with Snapchat marketing.

If you looking for professional Snapchat Ads services to boost your audience engagement, conversion & sales then reach out to an expert team of Marketing Fundas today!

💬✍ Feel free to comment below if you have any questions regarding digital marketing blogs & courses. We’d love to read your comments & assist you in solving your problems. 

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#️⃣  Happy Snapchat Marketing! 😀👉📲💻📢

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