💁♀️💰💸🧲 When it comes to PPC advertising on social media, Facebook ads and Instagram ads capture the majority of advertisers’ attention, with Promoted Pins, YouTube ads, and LinkedIn ads typically following closely behind. What about Twitter ads, though?
💁♀️ Twitter users shop online 6.9 times on average per month, compared to non-users 4.3 times. And there’s even better news for small businesses: according to Twitter, 60% of users make a purchase from an SMB.
In the last five years, there have been a number of significant changes to Twitter ads, including two significant changes to the platform’s self-serve interface. New advertising goals and a long list of new features were also added.
In this post, we’ll go over everything you need to know to get started on the platform and rock your first Twitter ads campaign to the next level.
⏰ Without further ado, Let’s get started …………..
Have a look at what this guide entails
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Why You Should Consider Advertising on Twitter
Are you promoting your brand on Twitter to increase demand and brand awareness? You should be.
Twitter is a well-liked resource for customers further down the sales funnel than just direct conversion. Only 7% of female Twitter users have actually made a purchase, but nearly half (49%) of them claim that Twitter content has influenced their choices. However, according to a BigCommerce survey, 17% of men said they had made a direct purchase from a Tweet in their timeline.
✅ The data speaks for itself: Twitter is prime real estate for brands looking to increase conversion, revenue, and social proof (e.g., customer reviews via social media).
The advertising platform caters to a wide range of demographics and interests and is especially pertinent to audiences under 50 with a college education. Twitter users claim to visit the site multiple times per day, accounting for approximately 36% of daily users.
We’ve outlined everything you need to know to start advertising on Twitter and start generating brand awareness, new customers, and ROI for your brand. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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What Types Of Objectives Are Available In Twitter Ads
Determine the campaign’s objective: Do you wish to increase link clickthroughs? Drive-up engagement?
Each of our campaign goals is customized to fit particular objectives and serve each stage of the marketing funnel. Only when that action is taken will you be charged.
- Reach: Maximize the reach of your ads. Pay for: impressions (cost per 1,000 Tweet impressions)
- In-stream video views: Run a short video ad at the start of videos from premium content partners of Twitter. Each time a video is viewed, you are charged.
- Video views: Encourage people to watch your video. You need to pay for: video views (cost per view)
- Pre-roll views: Pair your advertisements with premium content. Pay for: views on your pre-roll (cost per view)
- App installs: Encourage more users to download your app. Pay for: impressions (recommended) or app clicks.
- Website clicks or conversions: Entice people to visit your website. Pay for: link clicks (cost per click)
- Engagements: Your promoted tweets should receive as much attention as possible. Only on the first engagement with each user are you charged per engagement.
- Followers: Expand the base of your brand’s audience. Pay for: follows (cost per follow)
- App re-engagements: Encourage users to interact with your app. Pay for: app clicks (cost per
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How Twitter Ads Work
Twitter excels at seamlessly incorporating advertisements into its original content. They are frequently so well targeted that users believe they are viewing content from an account they already follow.
For instance, by hyper-targeting sports fans through Twitter ads based on interest and search intent, the fantasy sports app DraftKings achieved high-profile success in 2021.
Advertising on Twitter is performance-based, so clients only pay when the desired outcome is achieved. The cost of advertising on Twitter has no minimum requirement either. In fact, Twitter has one of the lowest average CPCs for social media paid advertising. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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Types of Twitter Ads
To help you expand your business, check out these various Twitter ads:
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
Promoted tweets are similar to regular tweets. The distinction is that an advertiser pays to have the content shown to users who are not already followers of that advertiser on Twitter.
Promoted tweets directed at interested users who may or may not already follow your account allow you to highlight important updates and present deals.
Promoted tweets, which are seen as expanded tweets by your target audience, are a great way to stand out. Before you send out your first promoted tweet, check with your marketing specialists to make sure your brand’s page and presence are in line with your business’s objectives.
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With this type of Twitter ad, you can advertise your brand’s entire Twitter account rather than just one tweet. It can help your company increase its Twitter following by focusing on users with similar interests who don’t already follow your brand.
Potential followers’ timelines show promoted accounts. The advertisement will also appear in search results and Who to Follow suggestions.
Promoted accounts help convert potential followers by promoting your brand’s Twitter handle under the “Who To Follow” and “What’s Happening” sections with a clear “Follow” CTA to your target audience.
Users may also be targeted based on the accounts they follow and the search terms they enter. They have a “Follow” button in addition to being marked as “Promoted” on the label. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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The high-interest, high-turnover collection of trending topics and hashtags that users can browse and engage with on a daily basis is curated by Twitter’s real-time nature.
Promoted trends give businesses the opportunity to appear on this list of trending topics by placing their advertisements next to the most popular trending subjects. Since promoted trend ads are broadcast to the Twittersphere for a full 24 hours, timing is crucial in this situation. Consider launching new products or making the most of a significant news event.
The promoted Tweet from your company will be at the top of the search results when users click on the promoted trend.
A promoted trend can be interacted with by users in the same way as any other trending topic. The difference is that the advertisement a brand buys will appear to targeted users as “Promoted.”
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Promoted Moments can be compared to Twitter story ads. On the desktop, users can create Twitter Moments, which are essentially curated collections of related Tweets that tell a narrative. With this format, your business can also share Twitter story ads that are longer than 280 characters. Additionally, brands can support Moments made by other brands. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
Consider using Twitter Promote Mode if you’re new to Twitter advertising, unsure of your budget, working with a small team, or short on time.
Twitter Promote Mode automatically promotes your tweets and your brand’s profile after your brand tweets as usual.
The Twitter Promote Mode is an “always on advertising solution,” according to Twitter.
In essence, your chosen audience is targeted, and the first 10 tweets that your brand sends out each day are added to a Promoted Tweets campaign. A Promoted Account campaign is also run by Twitter Promote Mode.
Consider this function as Twitter assisting you with your Twitter advertisements. Setting up fresh, unique ad campaigns doesn’t require any effort from your brand.
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How much do Twitter ads cost?
It stands to reason that most brands’ decisions regarding whether or not to use an advertising platform are influenced by ad costs.
Like the majority of PPC platforms, Twitter has a wide range of ad prices. The final cost of running an advertisement will depend on your niche, your target market, and rival advertisers bidding for the same placements because advertisers compete for placements.
When you advertise on Twitter, you can choose between a daily campaign budget and an overall campaign budget. You can also set a maximum spending limit for each individual action your target market takes, like clicking through to your website or watching a video. The actual costs can vary, but you can set limits to manage your overall spending.
According to my personal experience, depending on the action you’re optimising for, the majority of objectives for standard promoted content will put you in the $0.50 to $3 per action range, with standard promoted tweets falling at the lower end of that range.
When more businesses compete to have their ads shown to consumers who are ready to shop like, during the holidays, costs can rise. However, this seems to be a less significant variation than what you might see with Facebook ad costs or Instagram ad costs. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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👉 17 Steps For Creating Twitter Ads That Get Clicks & Convert
Make sure your account qualifies for Twitter ads before you begin developing a successful Twitter advertising campaign. Here is a step-by-step guide for making Twitter ads that stand out from the competition.
1- Make your brand and business clear
You’ll probably be focusing on Twitter users who don’t already follow your business. Make it clear, through the imagery or video you use and the copy you write, what your company is all about.
Users may click through from your advertisement to your Twitter profile, so make sure that both are in excellent condition. They may then choose to follow you and interact with your brand’s social media posts as a result.
While we’re at it, getting your brand verified on Twitter will let users trust your brand.
2- Understand your objective
What goals does your business want to achieve? The first step to success on Twitter is determining your campaign’s goal. Decide whether your primary objective is to increase awareness, boost consideration, or promote conversions.
Find the areas of your marketing funnel where Twitter can be most beneficial by taking a holistic view of it. Remember that you won’t be charged until a user performs the desired action, so picking the right objective at the outset is crucial.
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3- Identify the right audience
Identifying your target audience is the next step. According to your business objectives, who are your high-value customers? After defining your target audience, use Twitter’s extensive targeting features to reach them.
Try out various targeting strategies to determine which combination will work best for your business. Twitter gives marketers the option to use all of the targeting options, some of them, or none at all.
Pay attention to what your target audience finds most important. Clearly, you understand to whom you are speaking. Use messages that speak to the needs, wants, fears, and desires of your audience.
4- Leverage content marketing in your ads
You can join in on this trend with ads since sharing resources and links on Twitter is common practice for all users, even organic ones. A successful strategy for content marketing and PPC campaigns can be to promote high-value resources and lead magnets. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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5- Write concise, engaging copy
The mere fact that you have 280 characters available does not require you to use them all in your advertisement. Make sure your advertisement gets to the point quickly, as users scroll through Twitter quickly.
Include a shortened vanity URL to avoid wasting precious Twitter characters and to make sure the CTA is still catchy. With the help of these digital marketing Skills, your company can produce a shortened URL for your Twitter ads that have a stronger, more recognizable impact.
6- Take advantage of Twitter ad features
You can use Twitter’s advertising platform’s several distinctive features in your campaigns. These include the following and can help in boosting engagement:
- App Buttons. These buttons direct users to specific app download pages on the App Store or Play Store. Users can open the app with a click if they already have it downloaded.
- Branded Notifications. Users can choose to receive useful content or experiences directly from brands at the times that matter most, using this feature, which is particularly cool.
- Polls. Choosing them to choose between two options in order to respond to a question will grab their attention.
- Conversation Buttons. Users are encouraged to tweet about the current topic by clicking these buttons.
- Website Buttons. This button, when clicked, will direct visitors to a specific page on your website.
- Branded Hashtags. These enable marketers to spread their custom hashtags and increase brand recognition.
7- Optimize for mobile
You must make your Twitter ads mobile-friendly because about 80% of Twitter usage takes place on mobile devices.
Choosing more vertical video and image formats is a good place to start, even though all promoted ad formats can be used on mobile. Your entire tweet should ideally be visible on the user’s screen. You should also consider how your advertisement’s text will look on a mobile screen.
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8- Pay attention to trends
Take advantage of Twitter’s trending topics while maintaining the integrity of your brand. Everything mentioned above is relevant when creating advertising content for occasions like these, but the most crucial advice is to know your target audience and cater your message to them.
It’s crucial to assess which trends your brand should follow and which don’t make sense. This is a terrific chance to highlight the distinctive core values of your brand. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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9- Use high-quality images and videos with contrasting colors
This advice is simple but powerful. Use contrasting colours within the image or video you’re promoting to make your ad stand out by using bright colours that contrast with Twitter’s background. Users’ attention is automatically drawn to contrasting colour pops, which is an advantage in a crowded feed.
Your Twitter marketing strategy will not be aided by a grainy video or a blurry, medium-sized image. To ensure that every image and video is sharp, compelling, and attention-grabbing, make sure you are adhering to Twitter’s creative ad specifications. Additionally, make sure that everything you include is pertinent to the advertisement.
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10- Use hashtags perfectly
Since hashtags are a great way to join conversations, use them wisely. Instead of using overused hashtags, create unique hashtags for your brand to differentiate your messaging and make your Twitter ads stand out.
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11- Test multiple creative options
Any type of marketing must include testing. To find out what works best for your audience, you should regularly test different ad creatives.
Discover whether carousel ads or videos are more effective for your brand. To see if emoticons improve or worsen results, experiment with various image types, tweet lengths, and emoticons.
Apart from the fact that split testing is crucial and that you should set aside some of your budgets to gather data so you can improve your campaigns going forward, there isn’t really a hack here.
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12- Include a clear call to action
Your advertisements should encourage action from the audience as well as draw attention to them. Use a single, unambiguous call-to-action (CTA) that makes it clear what you want users to do in order to engage with your brand.
Don’t just leave your target audience wondering what to do next. A clear call to action is what makes great advertisements effective.
Make that clear to your audience, whether you want more app downloads, click-throughs to a particular landing page, or new social media followers. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
13- When running a sale! Include percentage
Twitter’s own research indicates that people are more likely to click on an advertisement that mentions a percentage discount than one that specifically mentions dollar savings.
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14- Create a lookalike audience
Use the targeting by handles option to build a look-alike audience if you don’t have a core audience on which to base your campaign. Make sure you are focusing on accounts that have real people, not bots, following them.
15- Make use of Twitter cards
You also have the option to create Twitter cards, so you aren’t just limited to advertising a Tweet. You can include more content by adding a card.
A card includes rich media elements such as a headline, link, and occasionally a button. Various card types are available on Twitter, including websites, video websites, image apps, video apps, and more.
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16- Analyze, test, and test again
Run a competitive analysis and draw ideas from the advertisements that your competitors ads.
Don’t continually use the same format when you start running Twitter ads. Use A/B testing to determine how slightly altering your Twitter ads can affect engagement.
Your Twitter ad’s effectiveness with your intended audience may be impacted, for instance, by changing the call to action’s wording, the image you’ve chosen, or the copy’s tone. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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17- Learn from your organic Tweets
Last but not least, pay attention to your organic tweets’ successes! Utilize Twitter analytics to track the effectiveness of your organic tweets and incorporate those insights into your Twitter advertising.
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👉 How To Delete Your Twitter Ad Campaign?
You can decide to completely delete a Twitter ad campaign if you no longer require the campaign to run or its data and would prefer to have the campaign removed from your campaign’s page.
Note: You can no longer access analytics or other information related to a deleted Twitter ad campaign. Use these steps to remove the Twitter advertising campaign.
Step 1: Go to Twitter Ads Manager.
Step 2: Scroll to the campaign you want to delete, then select it.
Step 3: On your dashboard, click “Campaign actions” in the top right corner.
Step 4: From the menu opened up, click “Delete campaign.”
Step 5: The action is irreversible, so Twitter will request your confirmation. When prompted, select “Delete.”
Your campaign will then appear in your ad manager with the status “Deleted.” You will still be able to see the historical spend, impressions, and engagement metrics, but you might not be able to access the precise audience metrics. Keep reading this complete guide to What is Twitter Ads to get in-depth knowledge of it.
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👉 Conclusion: How Can You Take Your Twitter Ad Campaigns To The Next Level?
Hope you found this complete guide to what is Twitter Ads helpful. In a short period of time, Twitter has rapidly changed from a well-liked communication tool to a platform that allows businesses to interact with customers in real-time. The dominant social media platform makes it simpler than ever for businesses to locate and target their ideal audiences.
For several years, both from an organic and a PPC perspective, Twitter has been putting a lot of effort into improving its entire platform. Twitter ads have a lot to offer, and when used as a part of a varied marketing strategy, they can assist you in establishing new connections with potential customers on this interesting platform.
If you’re looking for professional Twitter Ads services to boost your audience engagement, conversion & sales then reach out to an expert team of Marketing Fundas today!📞👈🚀
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