What is WooCommerce? Complete Beginners Guide

🛒🛍 After WooCommerce stepped into the market, it took all the spotlight, and it’s still shining with a promising future. This is a WooCommerce tutorial for people from all walks of life. Amateurs to creative nerds, this post is for everyone who is thriving for success by creating a booming online store.

The world is revolving around WordPress. You can justify the statement if you see that WordPress is playing a role as the centre of the web. Also, get to know what is off SEO and how you can optimize it properly.

For those who are curious, 43% of websites are powered by WordPress, whereas it contains a big part of the CMS market. 

✅  Without further ado, Let’s dive in……….

👉   What is WooCommerce?

Before we move on directly to WooCommerce, you need to know the simple meaning of WordPress.  At its core, WordPress is the simplest, most popular way to create your own website or blog. In fact, WordPress powers over 43.3% of all the websites on the Internet.

Now coming back to WooCommerce, It’s an e-commerce plugin for WordPress. But it’s more than a plugin; it’s a full platform that allows merchants to get started with their online businesses right away. 

The plugin quickly gained popularity and rose to the top of the industry due to its simplicity and ease of use. Also, if you want more leads through your Facebook ads then go through a complete guide of what is Facebook ads practical tutorial which will help you boost your rate of conversions.

WooCommerce is a WordPress-based platform that is essential for starting an online business. WooCommerce leads all other competitors in terms of market share, and it’s growing at an unusual rate.

WooCommerce is one of the most popular plugins of all time, with 5+ million active installs. Hundreds of plugins and add-ons have been created for this tool to make it more efficient. 

The software’s foundation is also very strong, as it includes all of the necessary eCommerce features.

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👉   Top benefits of WooCommerce

1-  Free WordPress Plugin

As previously stated, WooCommerce is based on WordPress. Use the content editing tools available to you for your blog and other web pages to their full potential. One of the many WooCommerce advantages is the ease with which you can manage both your eCommerce and WordPress sites using the same user-friendly CMS system.

Other platforms may have fewer options when it comes to adding content-heavy subpages. Meanwhile, if you want to create a corporate website with eCommerce capabilities, 

WooCommerce is a great choice. Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.

2-  Great flexibility

Another of WooCommerce’s best features is its adaptability; it fits in seamlessly with all types of online stores, regardless of their market niche or products!

WooCommerce can be set up to sell physical, digital, or downloadable items. It’s also adaptable to affiliate networks and other business models.

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3-  Thousands of Unique Store Designs via WordPress Theme

It is often difficult and costly to make additional design changes to a customized website after it has gone “Live.” However, with WooCommerce, you can easily switch between themes to update the look of your website with a variety of paid and free unique themes.

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4-  100% customizable

Continuing with WooCommerce’s benefits and drawbacks, WooCommerce customization options shine brightly. To begin with, there are thousands of themes available for this platform.

After deciding on the best one, you can customize all of its sections, including the header, footer, product sheets, and checkouts. This is made possible by the free availability of CSS, HTML, and PHP style codes. 

As a result, WooCommerce is appropriate for both experienced and novice users. Also, reach out to these Digital Marketing companies in Gurgaon who can help you get the best marketing services in an affordable range. 

5-  Features Available

Key features for your new online store can be reliably supported by WooCommerce. Please keep in mind that these features are fairly standard and will necessitate the use of plugins or customization.

The following are the main characteristics:

1. From listing a product to orders and billing, different locations can be customised in terms of language, measurement units, and currency.
2. integrated blog
3. simple management of product categories
4. attributes and tags
5. Product evaluations and reviews
6. Sorting and filtering of products

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6-  Maximum Security

This being an online platform, you’ll need to have secure gateways in place so that your customers’ credentials aren’t compromised. WooCommerce comes with secure payment lines like Paypal and Stripe.

The Platform being so popular, it’s highly targeted by hackers on a daily basis. The developers update it regularly to prevent cyber attacks. However, the plugin doesn’t come with backups to help restore data in case an attack is successful.

You can add a backup that stores information in its encrypted form to maintain your customers’ confidentiality.  WooCommerce also allows you to add a security plugin that regularly scans your site for malware, thus adding an extra measure to bar hackers.

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7-  Write compelling and useful product descriptions

Content has the ability to lift your website from the bottom of the rankings and keep it there. This statement applies to both e-commerce and non-e-commerce websites. It’s critical for your WooCommerce site to have both persuasive and informative content.

Creating unique content has a number of advantages, including Google’s approval. You will be penalised if you copy content from your competitor’s site and place it on your pages. Also, avoid using ‘one size fits all’ descriptions in your descriptions. For each product, write a new description.

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8-  Write descriptions that add value

Product descriptions are extremely important because they have a direct impact on conversion. Because people can’t touch or see the products, compelling descriptions are the only way to persuade them. Concentrate on the buyer persona—consider the people who will be purchasing it.

Outline the advantages in such a way that customers can sense them. To get the buyer’s full attention, mention the highlights. Additionally, try to cover what users might ask and what they need to know in your writing. Focus on the highlighted features rather than describing all of the minor details.

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9-  Makes Search Engine Optimization Easy

As WooCommerce is one of the most well-known platforms in the world, it is well-suited to Google’s SEO guidelines. Because of its user-friendly interface, SEO optimization for your products and other content pages becomes much easier.

Product information as well as other content information can be easily entered and saved. A third-party SEO plugin is also available to help you optimize your web pages and blog articles on your online site.

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Another way to distinguish the two is by their intent. Copywriting aims to promote a company and its services directly, whereas content writing aims to promote a company in a subtle way through content that entertains its audience.

✅  For instance, copywriting could include a product description for mascara, whereas content writing could include an educational article about unusual ways to use mascara.

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10-  Fast loading speed in both the backend and frontend

We’ll talk about speed to round out the list of WooCommerce advantages in this article. When compared to other platforms, websites built on the WooCommerce platform load extremely quickly.

The websites load faster and use fewer server resources thanks to their lightweight databases and files. In terms of hosting a new online store website, WooCommerce is a cost-effective eCommerce solution. 

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11-  A Very Interactive Community

There are approximately 4.5 million active WooCommerce websites. Members of the large user base share articles and guides on configurations that have worked for them in several forums.

WooCommerce’s large user base also ensures that it will not be phased out anytime soon. As a result, the plugin will continue to be useful as long as people use it.

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12-  Accept online payments

WooCommerce makes it simple to accept payments via debit/credit card and a variety of payment gateways such as RazorPay, PayPal, Stripe, and PayU, among others, all of which can be easily integrated into your e-shop.

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👉   What To Consider Before Choosing An Ecommerce Platform

Many factors can influence your decision when it comes to selecting a platform on which to build your online business. Whether you’re using WordPress or not, you should be aware of the following basic considerations.

1-  Cost: 

Find out how much your plugin (or tool) will cost. Different platforms have different plans based on a variety of factors. 

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2-  Appearance: 

Is the plugin compatible with your current WordPress theme? If it behaves differently, your design could be a disaster.

3-  Responsiveness: 

Is your platform compatible with mobile devices? Remember that a sizable portion of your customers will arrive via mobile browsers.

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4-  Easy Customization: 

You might not be able to afford to hire a developer while running your store. Consider the plugin’s ease of use.

5-  Search: 

The search feature of an online store is one of its most important features. Ascertain that the platform includes a robust built-in search for customers.

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6-  Payment System: 

Payment gateways and payment processors are two types of payment systems. Keep an eye out for platforms that give you the most flexibility.

7-  Shipping: 

Delivering products to a customer’s address is also critical, and you’ll need to keep track of that as well as the charges.

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8-  Integration: 

For a better customer experience, you may need to add other services along the way. Is it possible to integrate systems such as CRM or booking?

9-  Inventory: 

For physical products, this is a critical point. If a product is out of stock, both the owner and the buyer need to know.

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10-  Reporting: 

You can’t fix problems or make new plans for improvement if you don’t know what’s going on with your sales and data.

11-  Affiliate Management: 

To expand your business, you’ll need to connect with affiliate marketers, and your plugin should be able to track and manage sales. Also, if you want to build an effective email approach then this complete guide to what is email marketing will help you to heighten your email open and click rates. 

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👉   How to Get The Best & Reliable WooCommerce Hosting Plan

Set your storefront up for success with the perfect mix of eCommerce tools, plugins, security and expert guidance. 

Bluehost’s customer experience and 24/7 support teams are tailored to help every online store customer be their best.

Use the power of WordPress, reliability of Bluehost, and versatility of WooCommerce to get your eCommerce store up and running in no time.

👉  Tips to Take Your WooCommerce Store to Its Next Level

Do you want to improve the look and feel of your WooCommerce store? This section will provide you with some simple and quick tips to help you boost your WooCommerce store and take it to the next level.

Configure the best method for your WooCommerce store and reap the benefits.

A-  Create an Effective Sales Funnel

When you first open an online store, you should concentrate on developing a business plan that emphasises the use of a successful sales funnel. 

You’ll be able to direct users through your website from the homepage to check out in this manner:

1. Improve your incoming organic traffic by using SEO (search engine optimization), keyword research, and social media marketing to reach your target audience.
2. Create an email list of leads by using opt-ins.
3. Use automated email marketing to contact potential customers at critical stages of the purchasing process.
4. Maintain contact with customers to foster brand loyalty.
5. To drive paid traffic to your website, consider using online ads (social media and search ads). This is useful if you’ve just launched an online store and want to get your product in front of as many people as possible.

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B-  Choosing a Well Build Theme & Plugins

Your WooCommerce theme can have a big impact on how well your store performs. WordPress provides a few free themes with limited functionality.

Keep in mind that poorly coded themes will cause your site to load slowly, so pick one that looks good and works well. It’s critical to find a theme that strikes the perfect balance between form and function when choosing a theme. Also, boost your off-page strategies by using top-quality high DA PA Article Submission Sites List 2022 which can help you get rich backlinks from authority sites.

C-  Implement Affiliate Marketing Tactics

Adding an affiliate marketing program to WooCommerce can help you significantly increase your WooCommerce sales.

It is one of the most straightforward and cost-effective methods for promoting your products online and making them visible to potential customers. 

You can easily market your company through strong recommendations and reach out to thousands of people without having to put in a lot of effort. Also, get to know what is influencer marketing completely if you want to boost your branding effectively or want to become a top famous influencer.

D-  Optimize Your WooCommerce Store’s SEO Ranking

To give your WooCommerce sales a final boost, work on improving your store’s SEO scores. You’ll need to improve your SEO rankings if you want your WooCommerce store to rank higher in search engine results and be more visible to customers all over the world.

This includes things like finding the best WooCommerce Hosting Plans for your WordPress website, using the right “keywords” and “tags” enough times, ensuring your content is readable, and making your website easy to use, among other things.

Not only can you improve the content on your website with SEO optimizers, but you can also improve the images on your website with SEO optimizers to make product pictures and other images on your website appear more quickly when searched for on search engines like Google or Yahoo.

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E-  Offer Advanced Discounts

A price concession can be referred to as a discount. Discounts are a great way to help your WooCommerce store grow. More conversions and sales would result from the discounts in WooCommerce stores.

Configuring simple and advanced discounts is a win-win situation in which both the customer and the store benefit. Discount Rules for WooCommerce is one of the best WooCommerce discount plugins, with features for configuring simple and complex discounts. 

The plugin is so dependable and flexible that any level of discount can be set up in just a few clicks. Giving out discount coupons is a great way to promote your company. 

Customers can use the coupons provided by you to redeem your deals and offers. Also, get to know what is lead generation thoroughly which will guide you to uplift your ability to get quality leads to boost your conversion rate.

F-  Use Social Media Marketing For Growth

You can also use social media and influencer marketing to attract a large number of potential customers who would otherwise be unavailable to you.

These strategies are similar to affiliate and referral marketing, but they are implemented on a much larger scale across various social media platforms such as Facebook, Instagram, YouTube, and others.

Many customers will be instantly influenced and will visit your store via various channels, resulting in increased WooCommerce growth and sales. Also, get to know the LinkedIn marketing strategies to spread your relevant content to brands and professions to boost your brand community value and loyal audience base. 

G-  Use Extensions to Improve Your Website

WooCommerce has a lot of extension options that can help you customise your online store even more.

Here are a few great WooCommerce extensions to get you started.

1: Increase your available payment methods. The Payments extension makes it simple to accept a variety of payment methods at checkout, such as credit cards, PayPal, and Stripe.

2: Increase average order value by creating product kits. You can create customizable product sets with the Composite Products extension to encourage your customers to spend a little more each time they visit your website.

3: Let customers make bookings and appointments. Customers can book appointments or make reservations using the WooCommerce Bookings extension.

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H-  Add a Wishlist to Your WooCommerce store

Adding a wishlist to your WooCommerce store is a good way to boost sales and customer retention. This feature allows both visitors and customers to add an unlimited number of products to their shopping carts for later purchase. When you have a wishlist at your store, the chances of visitors returning are higher.

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This is a WooCommerce store booster that also measures the popularity of your store’s items. The WooCommerce Wishlist Plugin, the Yith WooCommerce Wishlist plugin, and other WooCommerce wishlist plugins are available on the eCommerce market. This feature would be beneficial to both you and your customers.

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I-  Irresistible Call to Action (buttons)

You want people to click the button that pays you money, whether you’re selling physical goods or services. Isn’t that the case? We don’t believe there needs to be any further explanation. It’s self-explanatory as to how critical it is!

The following will be your Call to Action button:

• clear
• highly visible
• compelling

Add to Cart, Buy Now, Purchase, and Checkout are some of the standard text on the CTA buttons. Although there are some variations, “Add to Cart” is the most popular in the eCommerce store.

Place the button on each product page so that customers can click it and proceed to the payment page.

Make the CTA buttons obvious; they must stand out from the rest of the links and buttons. More sales are generated when buttons are placed in multiple locations on the page, as users can click from anywhere on the page at any time.

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J-  Send Personalized Newsletters & Cart Abandonment Emails

According to Oberlo statistics, email marketing is used by 81% of small businesses to increase customer acquisition and 80% of small businesses to increase customer retention. Almost every online store, on the other hand, sends out regular promotional newsletters, but only a few tailor them to the recipients.

Try to write a compelling email with compelling subject lines that will pique the interest of potential buyers and entice them to return to your online store to complete their purchases.

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👉   How To Create An E-Commerce Website From Scratch With Woocommerce

As you can see, even if you’re a beginner, it’s simple for you to set up your online store using WooCommerce because of its simplicity and user-friendliness for both customers and sellers.

Additionally, WooCommerce enables you to quickly go online and begin selling your products in your desired location.

This comprehensive Woocommerce online store tutorial will teach you everything you need to know about setting up a successful online store.

So, what are you waiting for? Create a WooCommerce store and start selling right away!

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👉   Wrapping Up

We hope that this WooCommerce tutorial will assist you in launching the business of your dreams. Now that you know it’s not rocket science, you can get started without waiting for anyone’s help.

💬✍ Comment below if you have any queries or suggestions. We’d be delighted to read them and help you resolve your problems. Contact Now to get top-rated digital marketing services in Delhi from Marketing Fundas experts.

Happy Marketing! 😃✌

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