You are currently viewing 16 Blog Metrics Every Blogger Must Track To Measure Blog’s Success

16 Blog Metrics Every Blogger Must Track To Measure Blog’s Success

🤔🎯💁‍♀️  Anyone who runs a business blog is all too aware of how much dedication the darn things demand.

The plus side is that, in terms of return on investment, they can also be very rewarding. But how can you tell if all that effort is really paying off in terms of ROI? 

📌 Here, ANALYTICS can only help you!

In this complete blog on how to track blog performance, you will learn what metrics you need to track blog to know how it’s performing, blog tracking tools and how you can optimise it further to boost your engagement, conversions and sales.

🚀 Without Further Ado, Let’s Jump Right Into It……….

👉  Blog Analytics Terminology

Before we discuss the benefits of monitoring your blog’s analytics, we must first define what “blog analytics” is.

All over this blog you can find references to analytics, metrics, statistics, data, and numbers. Here are those terms’ Merriam-Webster-based definitions.

  • Analytics – method of logical analysis
  • Metrics – measurement standard 
  • Statistics – collection of quantitative data
  • Data – factual information (like measurements or statistics) used as a basis for reasoning, discussion, or calculation
  • Numbers – individual statistics (this is one of many definitions for “numbers”)

Despite the fact that they are all a little bit different, I’ll use them all to refer to the details of your blog.

🔴 Recommended Career Guide For You:  Get to know the latest updates for the scope of digital marketing in 2023 so that you can build your digital career in the right direction.

👉  What Are Blog Metrics?

Most people immediately think of Google Analytics when they hear the term “blog analytics.” And while Google Analytics does provide us with a wealth of data about our blogs, it isn’t the only one.

Other places where you can find information about your blog are listed below.

  1. Google Search Console
  2. Affiliate Programs
  3. Facebook Insights
  4. Pinterest Analytics
  5. Twitter Analytics
  6. Instagram Insights
  7. Email data
  8. Social scheduler analytics from services such as CoSchedule or Hootsuite

🔷  Recommended Domain Guide:  Go through this quick & complete guide to what is domain name and what you need to know prior to choosing a strong domain for your site.

👉  Top 5 Benefit Of Blog Tracking To Optimize It Perfectly

1-  Track Progress Toward Your Goals

Have you heard the phrase “what gets measured gets managed” before? Although it is frequently attributed to Peter Drucker, the quote was actually made by William Thomson, Lord Kelvin. “You cannot improve it if you cannot measure it.”

Absolutely true! I don’t believe you can achieve your blogging objectives unless you track your development.

I monitor a lot of blog-related statistics. However, just because I record them each month doesn’t mean I give them my full attention. Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

✅  What Metrics Should You Focus On?

Depending on the objectives you have for your blog. You must determine which statistic best fits each of your objectives.

Make sure you choose the appropriate metric for each of your goals. Some of them are self-explanatory, while others have slight variations.

For instance, you track pageviews if you want to increase them. very uncomplicated.

However, a factor like income might not be. A goal to make more money and a goal to increase the revenue from your blog is not the same thing.

You would track income if you wanted to increase the revenue from your blog. You should monitor the revenue from your blog if you want to earn more money. Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🏆 Bonus: You can enhance your affiliate marketing skills if you want passive income for a long time. For that, you must follow this full guide to what is affiliate marketing guide to start your affiliate journey from scratch to advanced. 

✅ What Goals Must You Set For Your Blog Strategy?

It varies. Why are you blogging? Is it to create a full-time income so that you can assist your family or a part-time income to pay for your kids’ extracurricular activities?

Perhaps you blog to inform readers about a cause you support. Perhaps you blog because you enjoy writing. These motives all probably have different objectives. I’ll give you a few examples.

You might want to have a large social media following if you’re blogging to spread a cause. Your objectives may include expanding your email subscriber list and social media following.

Your objectives will depend on how you monetize your site if you are blogging for money. If advertising is your main source of income, you might want to boost pageviews and average session duration.

Sites that primarily make money from sponsored posts might want to increase their social media following in order to be eligible for more campaigns.

Increasing conversions could be one of an affiliate site’s objectives.

💁‍♀️📲📢  Recommended Instagram Guide: 

🎯  How to Viral Instagram Reels (2022-23) | 22 Proven Ways to Go Viral

🎯 Quick & complete guide to What is Instagram Marketing: Complete Beginner’s Practical Guide | Zero to Pro Level

🎯 Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

2-  Know your visitors perfectly

Your website visitors’ IP addresses can be used to determine their location. You can target the right areas by learning where your visitors are located.

Look at how your customers use and behave on social media, how they respond to your email campaigns, and whether they attend your events and webinars. This then allows you to see which marketing avenues you should use to find your next customer.

🏆 Some know-how: Go through this quick & complete guide to What is Instagram Marketing: Complete Beginner’s Practical Guide | Zero to Pro Level

3-  Determine the effectiveness of other marketing strategies 

Your website will receive more visitors as your marketing campaigns gain traction, which will increase your match rate. More leads can be tracked in your analytics system when you have more recognised companies. This will result in more qualified leads and more sales opportunities. Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🟠  Recommended:  To boost digital marketing strategies in the right direction, you need to use the top proven suggestions & for that go through this complete guide to what is Press Releases & how to write them perfectly.

4-  Identify where you are losing customers

When a user accesses one page and then leaves without taking any further action or viewing any other pages, this is referred to as a “bounce.”

You can easily see this and break it down by the time of day to see which pages they viewed and how long they spent on each page.

Utilize tools & compelling content to enhance the user experience on your website and assist prospects in continuing their purchasing process before contacting them.

One of the most crucial marketing tasks is attracting the right traffic to the website—not just any traffic, but the right traffic.

Finding your target audience can seem simple when you have a variety of marketing options at your disposal. Nevertheless, it is not advisable to oversaturate every channel with content.

Your target audience may become resistant to your communications if they are overexposed to a certain brand, business, or type of content.

Instead, focusing on your three most effective channels and learning where your potential audience spends the majority of their time will allow you to take a more direct and cost-effective approach.

Make certain that you are only sending qualified leads to your website.

💁‍♀️🎥📲  Recommended Video Guide: 

📌  Go through this quick & complete guide to What Is Video Marketing & Why Is It Important for Your Business.

📌  Complete guide to what is Youtube Marketing will help you learn everything about how to boost your video to the top with the best effective strategies.

5-  Improve Your Marketing Campaigns

Before a customer makes a purchase, you can use data on their online activity at each stage of the marketing funnel. You might be able to fill in any gaps if you know which businesses are advancing through your marketing funnel in addition to traffic and conversion rates.

By doing so, you can solve earlier issues and expedite the funnelling of leads. using tracking sources to examine marketing. You want to make wise financial decisions.

By tracking your visitors, you can enhance your marketing efforts and online content. Utilize data that demonstrate customer demand to determine where to invest in marketing.

✋ Hey Wait!! 

💁‍♀️🎯 Looking For Professional Digital Marketing Services To Boost Your Audience Engagement, Conversion & Sales? 

🏆Reach Out To An Expert Team Of Marketing Fundas Today! 

📞👈🚀 Enquire Now

👉  16 Blogging KPIs You Must Know To Track Blog Performance

1-  Overall Blog Visits

In other words, roughly how many visitors does your blog receive each day? You can get a good sense of whether you’re increasing blog traffic over time and insight into monthly trends by tracking this on a monthly basis.

For instance, is January usually a good month for your blog? Is there any particular month when the performance of your blog is particularly poor? By recognising these trends, you can alter how you plan your strategy for months that are known to be difficult. Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🔴  Recommended Strategy Guide-  Follow these Digital Marketing strategy complete guides which will help you get the best understanding and help you convert the clicks into conversions.

2-  Bounce Rate

The “bounce rate” of your blog is a measurement of the number of visitors who came to your site, took a look, did not interact with your blog post, and then left.

Compared to traffic statistics, bounce rate can be a much more accurate indicator of reader interest. While a total page view count can help you determine how many visitors came to your website, it cannot tell you how many of them stayed to browse.

A high bounce rate could be a sign that your audience isn’t connecting with your content. In contrast, it might also be a sign that your traffic sources aren’t very reliable.

For example, if you blog about fitness and get a lot of traffic from websites about credit card debt, that traffic is probably not going to be very useful for actually growing your audience.

A bounce rate of between 25 and 40% is considered excellent. Anything over 70% is probably a sign that your audience-building strategy needs to be modified.

🔵  Recommended SEO Blogs For You: 

✅  A Complete Practical Guide To What is SEO & How To Optimize It To Improve Your Overall SEO Activities 

✅  A Complete Practical Guide To What is On-Page SEO & How You Can Boost Your On-Page Factors

✅  A Complete Practical Guide To What is Off Page SEO & How To Gain Quality Backlinks From High DA PA Sites.

✅ Go through this full guide to What is Keyword Research For SEO | How To Select The Right Keywords For Your SEO Strategy

3-  Traffic Source Breakdown

Where does your blog’s traffic come from? social media? organic search? Referrals: Which of those websites, keywords, and social media platforms are bringing you, visitors?

You can gain insight into your underutilised and high-performing channels by understanding how your blog visits are distributed. Where do you see the most room for improvement?

Could you improve the emails you send to your blog subscribers to increase traffic to your site? Are you skipping over the SEO on your blog? Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🔎🎯💁‍♀️📢  Recommended Off-Page SEO Blogs For You: 

✅  Boost your off-page strategies by using top-quality high DA PA Social Bookmarking Sites List 2023 which can help you get rich backlinks from authority sites.

📌  Boost your off-page strategies by using a top-quality high DA PA Web 2.0 Submission Sites list which can help you get rich backlinks from authority sites.

✅  Enhance your off-page strategies by using top-quality high DA PA Profile Creation Sites List 2022 which can help you get rich backlinks from authority sites.

📌  Elevate your off-page strategies by using top-quality high DA PA Classified Submission Sites List 2022 which can help you get rich backlinks from authority sites.

✅  Boost your off-page strategies by using top-quality high DA PA Question & Answer Submission Sites List 2022 which can help you get rich backlinks from authority sites.

4-  Returning Visitors

There are some inferences you can draw about your blog’s overall traffic when you compare your “returning visitor” numbers to your “new visitor” numbers.

You’ll be able to tell whether your readership is increasing, declining, or remaining stable primarily as a result of dedicated regulars.

In your Google Analytics dashboard, go to Behavior > Overview > +New Segment to view these statistics. You could also set up the MonsterInsights plugin.

The most used WordPress plugin for Google Analytics is this one. Instead of having to navigate to another page to view your data, it allows you to display it directly on your dashboard.

If you don’t get many repeat visitors, you might be drawing readers but having trouble holding their interest. In that case, your blog’s engagement needs to be improved.

🎯💁‍♀️ Must Read Marketing Guide: Want to connect with your customer personally and want to boost your sales fast then this complete guide to What is WhatsApp Marketing is a treasured source for you. Go through this guide and start boosting your marketing approaches. 

5-  Blog Homepage Visits 

How many of your total blog visits can be attributed to your blog’s home page? Knowing this will help you determine whether your blog is a destination site for visitors (i.e., direct traffic is a major source of visits, and people typically enter your blog’s URL into their browser to reach you) or if it is a site that people find through other channels.

Additionally, you’ll get a sense of the kind of visitors you typically draw from this. For instance, high direct traffic is a sign of returning customers, whereas increased traffic from indirect sources typically indicates a higher percentage of new customers.

Additionally, if you see that your homepage is driving a lot of traffic, you may want to assess its effectiveness. Is it lead generation optimised? What marketing opportunities does it lack, exactly? Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

💡 Recommended Dropshipping Guide: Visit this complete guide to what is Shopify dropshipping if you are new to dropshipping and want to advance your dropshipping approach to earn more money online.

6-  SERP Rankings

The lists of outcomes returned by search engine queries are known as SERPs. Your blog’s pages will all appear in different SERP positions for pertinent keywords and phrases. The Ahrefs Rank Tracker is one tool you can use to keep track of your SERP rankings.

Although Ahrefs provides a variety of tools, you can also pick and choose which ones you use. This solution will give you a clear picture of whether your SEO efforts are having an impact or if you need to concentrate on alternative tactics or more effective keywords.

🎯💁‍♀️ Also Read: Boost your off-page strategies by using top-quality high DA PA Profile Creation Sites List 2022  which can help you get rich backlinks from authority sites.

7-  Top Viewed Posts 

Which posts are you actually driving traffic to? You can analyse the topics, styles, and formats of blog posts that are your main source of raw visits by identifying these posts. Do you have a traffic issue? You now know what kinds of posts to write to address the issue!

🏆 Bonus:  Want to start a website, blog, or online store, Bluehost can help you get started with a hosting plan that’s tailored to your needs and comes with 24/7 technical support.

8-  Average Views per Post

This metric is useful for understanding the contribution of each blog post to total traffic. It’s also a great way to gauge the relationship between volume and frequency and outcomes.

Each post you publish will receive fewer views. If you publish more, your average number of views declines. This might be a sign that you’re compromising quality for quantity while still getting the same outcomes.

Could you achieve the same results with fewer posts of higher quality, which would result in an overall blog of higher quality? Median views are a comparable metric to consider in this situation, which is great when you have one or two posts that perform well above or below average and could skew your averages.

🟡  Recommended: This complete guide to what is Youtube Marketing will help you learn everything about how to boost your video to the top with the best effective strategies.

9-  Number of Posts Published 

It’s simple to keep track of the total number of blog posts that are published over a specific time period, which is great for finding relationships between blogging volume and frequency and other outcomes like traffic and leads.

Data shows that writing more blog posts increases traffic and leads, but what about specifically for your blog? Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🔴 Recommended Freelance Guide:  Want to start and boost your freelance copywriting career with the right guidance then this complete guide to What is Freelance Copywriting: Ultimate Beginner’s Guide 2022 || Zero to Mastery Level is the go-to option for you

10-  Average Inbound Links per Post

Do you create content that is worthwhile for links? In the land of search engines, inbound links are the gold standard. It tells search engines that your content is worthwhile and deserving of being ranked highly in search results.

To monitor the quality of your content, which Google considers to be more important than ever, and the effect that inbound links are having on your search authority, keep track of the average number of inbound links that you receive.

🏆 Some know-how: Want to start and boost your freelancing career with the right guidance then this complete guide to What is Freelancing: Ultimate Beginner’s Guide 2022 || (Zero to Mastery Level) is the go-to option for you

11-  Average Comments per Blog Post 

Although many people view the number of comments as primarily a vanity metric, it is important to monitor reader engagement and sentiment.

Use this to determine how well your community is engaged and how your audience is responding to your content. If engagement is low, try different tactics to boost it: Ask questions in your content, experiment with different kinds of content that might elicit a response, and participate in the discussion taking place in the post’s comments.

Your readers will be more likely to share your posts with others, return to your site in the future, and help you grow your audience if they are interested in what you have to say. Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

😀👉💻: Struggling with marketing results & Looking for the best digital assistance to boost your sales & conversions. Reach out to these Digital Marketing companies in Gurgaon & get the best digital marketing services in an affordable range. 

12-  Lead Source Breakdown 

Go one step further by figuring out where your blog leads are coming from. Do you find that email generates more blog leads than social media?

Combine this with information about your traffic sources for richer analysis. For instance, you might want to concentrate on finding solutions to the discrepancy so you can generate more leads from all that social media traffic if you notice social media isn’t a great source of blog leads but is one of the top traffic sources for your blog.

✋Hold On 🏆🎓

💁‍♀️💻 Want To Advance Your Career In The Most Booming Industry?🚀👨‍🎓

🎯🏆 Join Live Practical Digital Marketing Certification Course & Boost Your Digital Skills From Scratch To Advance With Result-Oriented Easy Strategies

🏆Reach Out To Expert Trainers Of Marketing Fundas Today! 

💻💁‍♀️🚀Enroll Now

13-  Social Shares per Post 

The number of social shares per post, though also somewhat of a vanity metric, will give you a good idea of which types of content perform well on social media — and on which social networks specifically.

This can help decision-makers decide which content types to promote on social media (and on which networks specifically) for the best return on investment. It’s possible that content that does well on one social network, like Twitter, performs horribly on another, like LinkedIn.

Use these insights to enhance your blog promotion through a social media strategy. Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🎯🚀 Must Read: Go through this complete practical guide to What is Digital Marketing and how you can optimize it to strengthen your brand and increase sales & conversion rates. 

14-  Email Subscribers 

Last but not least, we have another type of subscriber: those who receive your emails. Because they have granted you access to their private inboxes, email subscribers enjoy all the advantages of RSS subscribers plus more.

As a result, there is a direct connection between the volume of email traffic you send to your blog and the number of email subscribers you have. You are sitting on a gold mine of opportunity, my friends, if you haven’t put much effort into generating email subscribers.

Use these pointers to get started transforming rare visitors into devoted subscribers. Then, using these best practices, strengthen your blog subscriber emails to make the most of them.

🔴 Recommended Blog For You: Want to expand your social media marketing strategies to boost brand awareness, visibility, conversion & sales?  Go through this Snapchat for Business (2022): The Complete Marketing Guide With Proven Strategies

15-  New Blog Leads (and Customers!)

Traffic is fine and all, but leads (and customers!) are a much better measure of how your blog is affecting the bottom line of your company.

Keep tabs on how well your blog is generating leads and customers over time. By doing this, you’ll be able to find links between things like content volume, frequency, etc., and the success of generating leads or customers.

Additionally, you’ll be able to identify any inefficiencies in your lead generation plan. Is your blog actually optimised for lead generation? Keep reading this complete guide on how to track blog performance to get in-depth knowledge of it.

🎁  Recommended:  Struggling with content duplicacy? This complete guide to what is plagiarism will help you make unique content in no time.

16-  Conversion Rate

To understand the connection between traffic, leads, and customers, calculate your conversion rates (visit to lead and lead to customer). This can assist you in determining what aspects of your blog need improvement.

For instance, you can get more leads from the same amount of traffic if you increase your visit-to-lead conversion rate. On the other hand, by boosting traffic and maintaining your conversion rates, you could also increase lead and customer generation.

Keep an eye on this over time to learn how adjustments to your blogging strategy and tactics are impacting your capacity to convert visitors and leads.

🟡  Recommended Tools For You:  Get to know the top 35 + digital marketing tools which every marketer must use to make their online marketing efforts successful and effective. 

👉  The Key Takeaway: How Can You Take Your Blogging Strategy To The Next Level?

Hope you found this complete guide on how to track blog performance helpful. Every website leaves a digital footprint. Leveraging all the blog metrics we’ve discussed can be accomplished by investing in the tools necessary to follow that trail. This information can help you not only plan your marketing campaigns but also monitor your progress toward your objectives.

The fact that Google Analytics is among the easiest and most affordable options available should almost go without saying. It’s worthwhile setting up because it can be integrated with numerous other tools and plugins and because you’ll have access to some of the most important metrics immediately.

👉  Some Of The Most Important Practical Guides Resources To Optimize Your Ad Campaigns

✅  A Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Linkedin Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Snapchat Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Youtube Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Facebook Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Twitter Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

✅  A Complete Practical Guide To What Is Google Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.

💬✍ Feel free to comment below if you have any questions regarding digital marketing blogs & courses. We’d love to read your comments & assist you in solving your problems. 

🏆👉 Also, read other quick guides mentioned below which will help you boost your digital journey. Contact Now to get best-in-class digital marketing services in Delhi from Marketing Fundas experts team. 

😀👉 Happy Successful Marketing! 📲💻📢

Recommended Blogs and Services
Tags: ,

Leave a Reply